Employer Branding T.I.P S07Ep.03 | “How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand”, with Reiner Kriegler, Founder and CEO @DEBA - Deutsche Employer Branding Akademie Employer Branding: The Inside Podcast

Overview
Episode 3 of #Employer Branding: The Inside Podcast is live, everyone!
This time around, we had the pleasure of speaking with Reiner Kriegler, Founder and CEO DEBA - Deutsche Employer Branding Akademie. And it was such an insightful discussion about what employer branding is and want isn’t. We also talked about fostering #transparency by transforming career sites into active employee-candidate hubs, but also about what it means to search for “truffles” instead of ‘mushrooms” when building your employer brand.
What you’ll learn by listening
How the fusion of HR and brand strategy led to the making of employer branding
How leaders and HR professionals perceive employer branding
Myth debunked: Employer branding is NOT marketing
How good employer branding is identity-based
How ‘truffles’, not ‘mushrooms’ make up a genuine employer brand
Foster transparency by transforming career sites into active employee-candidate hubs
The long, hard way is the only way to build a strong employer brand
The effectiveness of honesty, the key to employee retention
About DEBA - Deutsche Employer Branding Akademie
DEBA advises and accompanies companies on their way to becoming measurably successful employer brands with the same enthusiasm with which it trains people who are interested in employer branding.
The DEBA mission: to strengthen the future fit of organisations. We make employers more successful by identifying the core of their identity, making it tangible both internally and externally, and enabling them to align themselves with it in order to secure their future.