EP 02 - The Significance of Written Word Redefine Your Reputation with Francesca Ragucci

The written word is still essential in today's digital world. The written word provides us an outlet to express ourselves and to share our mission and origin story with prospective clients. You see words on social media, whether they are present on graphics or captions. As a Realtor or a Hotel Owner, you use words to communicate your brand's character, the personality that you have as well as your client process.


You choose words in a selective manner that cater directly to your client. Communication comes in many forms. In the written word, the text on the phone is significant. You are setting the standard of your integrity and courage on social media. You are choosing to create a design with words. You are selecting a font, color, and a logo that embraces your brand. Whether you're with a company and you're upholding standards and integrity within the company brand, or you choose to go your independent direction with branding and start one uniquely for yourself.