12 min

Ep. 2 - The 6 Principles of Persuasion Noble Growth

    • Marketing

What’s the greatest superpower of all time? 🦸‍♂️

According to Robert Cialdini, it’s persuasion.

In his seminal book, Influence: The Power of Persuasion, Cialdini outlines 6 principles of persuasion that have been proven to work time and time again on virtually every human being on the planet.

These 6 principles are:


Reciprocity
Scarcity
Authority
Consistency
Liking, and
Consensus

In this episode of the Noble Growth podcast, Mattimore describes each of these 6 principles and provides examples for how you can use them in your own advertising creatives.

Thanks for tuning in 🚀


Website: https://www.noblegrowth.co/
Instagram: https://www.instagram.com/noblegrowthco/
Twitter: https://twitter.com/noblegrowthco
LinkedIn: https://www.linkedin.com/company/37005946/
Ad Copy Generator: https://www.noblegrowth.co/ad-copy-generator
Hashtags: #NobleGrowth #advertising #copywriting #persuasion #cialdini

What’s the greatest superpower of all time? 🦸‍♂️

According to Robert Cialdini, it’s persuasion.

In his seminal book, Influence: The Power of Persuasion, Cialdini outlines 6 principles of persuasion that have been proven to work time and time again on virtually every human being on the planet.

These 6 principles are:


Reciprocity
Scarcity
Authority
Consistency
Liking, and
Consensus

In this episode of the Noble Growth podcast, Mattimore describes each of these 6 principles and provides examples for how you can use them in your own advertising creatives.

Thanks for tuning in 🚀


Website: https://www.noblegrowth.co/
Instagram: https://www.instagram.com/noblegrowthco/
Twitter: https://twitter.com/noblegrowthco
LinkedIn: https://www.linkedin.com/company/37005946/
Ad Copy Generator: https://www.noblegrowth.co/ad-copy-generator
Hashtags: #NobleGrowth #advertising #copywriting #persuasion #cialdini

12 min