EP46 - Digital Advertising, a Mix of Technology and the Human Element with Ben Wise and Jeremy Freedman Fine Tune with Corby Fine

In this episode, I welcome two respected experts in the digital advertising space, Ben Wise and Jeremy Freedman, to explore the evolving landscape of digital advertising and the future of agency structures.We start by discussing the current definition of digital advertising, noting its evolution beyond traditional online ads to encompass various channels like billboards, audio, and even in-video game ads. Ben suggests that dropping the term "digital" from advertising could benefit the industr...