21 min
Episdoe 52: The 30,000 FT View of a Launch Part 1 Chatting with Copywriters
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- Marketing
In this episode we talk about all the pieces you need to get people ready for your launch.
Show Notes:
There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.You need to provide value, information, and education before you talk about sales and price points.A launch requires high levels of engagement with your audience.Help should be at the heart of every launch."You aren't asking for anything, just providing value. You trigger this Law of Reciprocation which is an unwritten natural law everyone falls into - I got this from somebody, I owe them something in return."If you don't create high quality copy and interaction, you'll lose your audience before the point of sale."When you think you have enough, guaranteed you need more."Kimberly's WebsiteBobbie's WebsiteThanks for listening.
In this episode we talk about all the pieces you need to get people ready for your launch.
Show Notes:
There are two paths for every launch: people who are already on your list, and people who aren't. How will you target both audiences? There are three main ways to bring people into your funnel before a launch: ads, social media platforms, and email sequences.You need to provide value, information, and education before you talk about sales and price points.A launch requires high levels of engagement with your audience.Help should be at the heart of every launch."You aren't asking for anything, just providing value. You trigger this Law of Reciprocation which is an unwritten natural law everyone falls into - I got this from somebody, I owe them something in return."If you don't create high quality copy and interaction, you'll lose your audience before the point of sale."When you think you have enough, guaranteed you need more."Kimberly's WebsiteBobbie's WebsiteThanks for listening.
21 min