32 min

Episode 1: The Indian Beauty Industry, ft. L’Oréal's Pooja Kharat Coats and Mascara

    • Moda y belleza

The beauty and skincare industries in India are ever evolving with different marketing strategies, established brands and startups fighting for a space in the market and so on. Indian homegrown brands have risen in popularity and are finally providing stiff competition to established International brands. But are their marketing strategies similar?

 

Welcome to the 2nd season of Coats and Mascara! This season, Coats and Mascara is so excited to invite Pooja Kharat, a brand manager at L’Oréal India who has overseen the launch of 150 products across the beauty industry in India. 

 

Join Sharvari and Disha, as they pick Pooja’s brain on various customer habits across these industries and watch her break some myths of the beauty industry we are so accustomed to believing. 

 

What did you think of Pooja’s opinion on the current and future state of the India's beauty industry? Leave us your thoughts on DM or email! 

 

Coats and Mascara is looking for fellow enthusiasts to join them for conversations around the fashion and beauty industries. If you guys are interested, reach out to us via DM at coatsandmascara or via email at coatsandmascara@gmail.com! Looking forward to chatting with all of you! 

 

Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also, we just love conversing with you guys ❤️

Website: https://coatsandmascara.wixsite.com/website 🌏

Email us: coatsandmascara@gmail.com 🖋

DM us at: ⁠Coats and Mascara⁠, ⁠Sharvari Shah⁠, ⁠Disha Daryani

The beauty and skincare industries in India are ever evolving with different marketing strategies, established brands and startups fighting for a space in the market and so on. Indian homegrown brands have risen in popularity and are finally providing stiff competition to established International brands. But are their marketing strategies similar?

 

Welcome to the 2nd season of Coats and Mascara! This season, Coats and Mascara is so excited to invite Pooja Kharat, a brand manager at L’Oréal India who has overseen the launch of 150 products across the beauty industry in India. 

 

Join Sharvari and Disha, as they pick Pooja’s brain on various customer habits across these industries and watch her break some myths of the beauty industry we are so accustomed to believing. 

 

What did you think of Pooja’s opinion on the current and future state of the India's beauty industry? Leave us your thoughts on DM or email! 

 

Coats and Mascara is looking for fellow enthusiasts to join them for conversations around the fashion and beauty industries. If you guys are interested, reach out to us via DM at coatsandmascara or via email at coatsandmascara@gmail.com! Looking forward to chatting with all of you! 

 

Your feedback is important to us! It helps us gain newer perspectives and include your inputs to create a more developed opinion. Also, we just love conversing with you guys ❤️

Website: https://coatsandmascara.wixsite.com/website 🌏

Email us: coatsandmascara@gmail.com 🖋

DM us at: ⁠Coats and Mascara⁠, ⁠Sharvari Shah⁠, ⁠Disha Daryani

32 min