Episode 472: 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week Thrive By Design: Business and Marketing Strategy for Fashion, Jewelry and Creative Brands

We’ve got to talk about the state of social media content for jewelry businesses… 
 
Because a lot of jewelry designers are just totally missing the mark here. 
 
It’s boring, pushy, cringe, or some combination of all three.
 
And I hate having to say that, because it’s not their fault. 
 
Jewelry designers are not trained to be professional marketers! But it’s our job to figure out how to create social media content for our jewelry businesses — just as much as it is to create the jewelry itself. 
 
Great content creates your desired brand effect — it attracts ideal, high-quality clients to your business, it makes you stand out in a crowded marketplace, and it helps you sell. 
 
It’s probably the most powerful tool at your disposal if you’re serious about growing your business online. 
 
That’s why I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. It’s a super hands-on system to help you build a content plan for your jewelry business (more about that in the PS of this email). 
 
First though, on this week’s Thrive by Design episode: I’m sharing 5 do-it-now practical tips for creating content that is going to make your audience fall in love with you and your jewelry:
How to create a content plan that WORKS
The topics you need to nail down to start getting really consistent with your content
How to make content that works for each specific platform
The single most important factor in creating content that grabs people’s attention
The unbeatable way to attract the right customers to your brand
 
This topic is so important to the success of every jewelry business, so this episode is extremely practical. I’m giving you real examples of the content to create, when to create it, and how to cut through all the noise on social, so that you can start to take control of your brand online. 
 
You deserve to have a jewelry business that’s thriving online. If you’re still figuring out how to make that happen, listen to episode #472 of Thrive by Design to get your all-access pass to 5 Ways to Get Consistent and Stand Out With Social Media Marketing – This Week.
 
xo, Tracy
 
PS: I’m hosting a new master class, called How to Stand Out on Social: How to Plan A Month’s Content in An Hour. 
 
It’s an even deeper look at what we cover in today’s episode — I’m going to walk you through a simple step by step process (with visuals!) on how to make money-making social media content that stands out, attracts high-paying customers in a fraction of the time most people spend on it. 
 
If you know that the content and social media strategy for your jewelry business needs some TLC, this one’s for you. Click here to register for the master class:  flourishthriveacademy.com/contentworkshop
 
Here are the resources mentioned in the show:
Laying the Foundation program 
Erin Kandoll’s ‘Dreams Coming True’ video
True Warrior Jewelry
Twyla Dill Designs
Ashley Longshore
Jacqui Aiche
 
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xo, Tracy Matthews
 
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