We’re on a mission to create a fitter planet. This doesn’t mean making people work out. It means helping people fall in love with fitness so that they want to work out. Anyone in the group fitness industry, instructors, participants, group fitness managers, club owners, can find inspiration and information in these series of episodes. Your hosts are Kristin Andersson and Johan Pettersson Strömer for our instructor- and participant community, and Mediha Siitari for the business side of group fitness, and of course will we bring on guests.
The pandemic didn’t stop us
What is behind the success and rapid expansion of the chain Fitness24Seven? How do they tackle the fitness industries biggest challenge of retaining the members, while driving big sales numbers in a sustainable way? In this episode we have the pleasure of having Hanna Edman from Fitness24Seven talk to us about these subjects and much more. Don’t worry, it is not all serious business, we have a laugh or two as well.
How To Throw World Class Events
Join us and the Queen of Dance Dorotka Baburin when we discuss what we really miss: big and small live events! We get tips on how to throw world class events in different sizes, what is really the things people will remember and talk about after? Dorotka will share a lot of experiences from being a part of events for more than two decades.
Back To Live Classes? Yes please!
The Fitness industry, as all industries, has faced perhaps the most challenging period in modern history with the pandemic forcing many operators to shut down. After lockdowns and restrictions, what is the way forward? How do the clubs keep helping members fall in love with fitness, start their fitness journeys and stay motivated? In this episode Mediha will talk to Riku Saastamoinen from Esport in Finland. Esport chain is celebrating its 40th anniversary this year, and their family owned clubs has one of the largest member bases in Finland. Join us to hear what strategies Esport are putting in place to make their Live group fitness offering better than ever. Now is the time to be brave and find new solutions that will support fitness clubs to grow.
Team teaching classes
Teaching group fitness classes solo seems to be the industry standard yet teaching classes together with another instructor or as a bigger team, can give a whole new dimension to the experience! Team teaching classes have a long list of benefits both for participants, clubs and instructors and of course it is so much fun! Kristin and Johan talks to two team teaching pros, Adrian Ljungqvist from Nordic Wellness and Simon Nilsson from Endorfin. What's behind their passion for team teaching and what can a team bring that one single instructor can't.
Why Virtual? Virtual Programs, trends and AV set ups with Esa Karppinen, Electrowaves
Are you a club owner, manager or just starting a business? Are you thinking of adding Virtual classes to your offering or otherwise interested in the subject? Then this episode is for you! Join Mediha Siitari as she talks to the no1 AV provider Esa Karppinen from Electrowaves in Finland about the what, why and how of virtual classes. What is on trend right now and what the future looks like.
How to become an instructor
Kristin Andersson and Johan Pettersson Strömer are inviting their first guest: Les Mills Nordic Trainer and Business Development team leader Fanny Åhlund. What’s behind the scenes of becoming a group fitness instructor and why is she doing this?