From Russia to New Zealand: Anton Kuznetsov’s Journey to Creating Float Culture The World Begins With You

I have a chat with my friend Anton who came to Auckland, NZ many years ago and through a series of synchronicities, ended up creating a floatation tank business called Float Culture.

We talk about the benefits of floating, creating communal spaces for people to discuss their experiences, third spaces in general and setting up an automated floating wellness centre that is more accessible and affordable.

Float culture: https://floatculture.co.nz
0:11 - Love for Lord of the Rings and Decision to Move to New Zealand
2:18 - Challenges with working a typical corporate job
4:22 - Birth of the Idea for Float Culture
7:51 - The Snowball Effect of Floating on Mindfulness and Presence
12:19 - The Synchronistic Journey to Starting a Business to Own a Float Tank
14:02 - Choosing Not to Doubt when Decision Making
15:14 - The Early Days of Floating and Its Impact on Our Journey
16:30 - Attempting to Start an Uber in New Zealand
19:58 - Comparing Float Culture to Potatoes and Uber
21:12 - Learning from the Darkness of Floating
22:42 - The Need for a Space for People to Connect and Discuss Their Experiences
24:20 - Mindfulness in Social Spaces without Alcohol
27:19 - Designing Spaces for Communal Interaction
30:32 - The Need for Third Spaces in Society
31:53 - The Vision for a Culture Around Floating
33:11 - Future Plans for Expanding the Space and Exploring 24/7 Automated Floating
35:02 - Balancing Activeness and Underactiveness through Floating

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