24 episodios

Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.
So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.

Hack Your Own PR Odette Barry

    • Marketing

Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.
So whether you’re a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.

    How to pitch to the Good Weekend with Katrina Strickland | Ep 24

    How to pitch to the Good Weekend with Katrina Strickland | Ep 24

    Throughout my teens, my sisters and I would fight to steal the Good Weekend magazine from the kitchen table on Saturday morning. We would savour the intellectual commentary on societies emerging issues, satiate our thirst for knowledge of the culture beyond the four walls of our young existence, and we were fascinated by the interesting dynamics and relationships featured in the Two of Us profiles.
    To say this magazine is embedded in the DNA of my coming of age is an understatement. 
    Good Weekend continues to play an everpresent and intertwined role in my thirst for expansion and growth. And while I may not have been the target GW audience in my teens, as each passes by I find myself closer to its core demographic and valuing the words in her pages evermore. 
    In this conversation with Katrina Stickland, Good Weekend editor, we explore all of the things that make this iconic, stalwart of Australian culture, tick. On every page, we bear witness to the investment in high-quality journalism, stories built upon layers of research, edits, feedback rounds and then more edits, until they’re shaped into meandering chats between family, friends and water cooler conversations to mark a time in history.
    If you have a product or story that will delight Australians with a taste for the finer things in life then you will want to tune into this podcast, but also, read at least ten weekends worth of the Good Weekend, before pitching your story.
     
    Find Katrina online
    https://www.linkedin.com/in/katrina-strickland-40110725?originalSubdomain=au
    kstrickland@goodweekend.com.au



    Find Odette Barry online
    https://www.odetteandco.com.au/hackyourownpr
    https://instagram.com/odetteandco
    https://instagram.com/hackyourownpr
     

    • 41 min
    How to pitch to Strong Fitness Magazine Australia with Katelyn Swallow | Ep 23

    How to pitch to Strong Fitness Magazine Australia with Katelyn Swallow | Ep 23

    Katelyn Swallow is the editor in chief of the Australian Strong Fitness Magazine - part of the global Strong franchise. Strong Fitness is a digital and print publication, that provides evidence-based training and nutrition advice to Australian women between the ages of 20-50 years of age.
    As Katelyn shares in this episode, it’s all about evidence for Strong Fitness - they’re looking for the research and data to back up their stories. 
    Katelyn walks us through everything she’s looking for in a pitch whether you’re pitching for a cover shoot, you’ve got a product or if you’re looking to becoming a contributor.
    She talks us through the purpose, the key communication pillars and what it takes to win her over whether you’re a publicist, writer or small business pitching a story.
    Find Katelyn online
    https://www.linkedin.com/in/katelyn-swallow-11b9a074/
    https://instagram.com/strongfitnessmag_au
    https://www.strongfitnessmag.com.au/
     
    Find Odette Barry online
    https://www.odetteandco.com.au/hackyourownpr
    https://instagram.com/odetteandco
    https://instagram.com/hackyourownpr
     
     

    • 37 min
    How to handle your own PR with Jules Brooke | Ep 22

    How to handle your own PR with Jules Brooke | Ep 22

    Handle your own PR, hack your own PR - whatever you want to call it, sharing the fundamental skills of public relations with small business owners is the thing I live for. But it turns out I'm not alone. That theory about no original ideas being left in the world was shown to me to be true recently, when I found out about Handle Your Own PR, a Melbourne business that's been offering PR mentoring to small businesses and entrepreneurs for 12 years.
     
    Founder Jules Brooke got in touch with me and, rather than threatening or strong-arming me for being a copycat, she wanted to collaborate. After all, she pointed out, we both have the same mission, don't we?
     
    We decided to chat through our different approaches to PR mentoring and make it an episode for my podcast. I couldn't have asked for a better experience than the one I had with Jules, and for that I'm so grateful.
     
    Take a listen as we compare various PR tactics, spitball different approaches and ideas, and hear about Jules's journey from running a PR agency to being a PR mentor to all kinds of small business owners. Jules is also kind enough to share some of her key pieces of wisdom from a career that far outstrips my own.
     
    Find Jules online
    https://www.handleyourownpr.com.au/
    https://www.instagram.com/handleyourownpr/
     
    Find Odette Barry online
    https://instagram.com/odetteandco
    https://instagram.com/hackyourownpr
    https://www.odetteandco.com.au/hackyourownpr

    • 49 min
    How to pitch to Smart Company with Eloise Keating | Ep 21

    How to pitch to Smart Company with Eloise Keating | Ep 21

    Eloise Keating is the editor of SmartCompany and along with a small but mighty editorial team, this niche business publication has become one of the most engaging, useful, and practical resources for small business owners. 
     
    Eloise shares her tips to secure headline coverage with Smart Company including what not to include in a subject line, who the editorial team specifically want to feature and speak to within the business landscape, how Smart Company plans it’s content and it’s workday including the daily brainstorming meeting to plan out the day’s content.
     
    We talk about how to secure an opinion editorial and what she’s looking for in expert contributed content and also, discuss through the essential element of advertising and diversification of revenue streams in the current media climate. If you want to build your reputation and brand within the business community, Smart Company is the place to flex your thought leadership.
     
    This episode will give you everything you need to know if you’re planning to pitch to Smart Company, and Eloise kindly shares the email address to put your story in front of the entire editorial team.
     
    Find Eloise online
    https://www.linkedin.com/in/eloise-keating-78549858/ 
    news@smartcompany.com.au 
     
    Find Odette Barry online
    https://instagram.com/odetteandco
    https://instagram.com/hackyourownpr

    • 49 min
    How to pitch to Women’s Agenda with Angela Priestley| Ep 20

    How to pitch to Women’s Agenda with Angela Priestley| Ep 20

    Want to know the secret to scoring a story in Women’s Agenda? Angela Priestley is the Founding Editor of Women's Agenda, and as a classic journalist and editor entrepreneur and business owner, she starts the day bright and early, and says getting that pitch into her inbox for first thing will give you the best part of her brain -- that’s 4.30am for Angela!
    I’m so delighted to share this conversation where Angela shares everything you need to know to secure an article in this independent and 100% female-owned and run media outlet. After this episode, you’ll be confident to secure a story sitting side by side the latest news and views affecting how women live and work.
    Angela walks through the importance of the email newsletter in 2020 and exactly how to frame up a killer pitch. If you’re a female small business owner doing awesome things, Angela wants to hear from you. 
    If you want to grab my essential guide to pitching to Women’s Agenda jump over to odetteandco.com.au/womens-agenda
    You can contact Ange @ apriestley@womensagenda.com.au

    • 42 min
    Creating social change with Yatu Widders Hunt | Ep 19

    Creating social change with Yatu Widders Hunt | Ep 19

    Yatu Widders Hunt is a proud Aboriginal woman, communications professional and founder of online community, Australian Indigenous Fashion. Yatu is a Director of Indigenous Social Change Agency, Cox Inall Ridgeway and works freelance across the media landscape.
     
    In this episode, Yatu shares how she wishes to change the PR industry for the better by adopting more indigenous practices like deep listening, codesign, and collaboration into the heart of campaign development. 
     
    She talks about the value of truth, time, and taking a moment to consider your options when managing a crisis and she talks us through some of the social change projects she’s been proud to codesign with community.
     
    Find Yatu online
    https://www.instagram.com/ausindigenousfashion/
    https://www.linkedin.com/in/yatu-widders-hunt-6b7a1985 
     
    Find Odette Barry online
    https://instagram.com/odetteandco
    https://instagram.com/hackyourownpr

    • 37 min

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