67 episodios

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Subscribe to receive new episodes as they are published.

Hacks and Flacks March Communications

    • Economía y empresa

On Hacks and Flacks - a podcast from March Communications - we talk with influencers, colleagues and experts about all things marketing, media, public relations, and communications. We'll also share stories and insights from the award-winning March blog. Subscribe to receive new episodes as they are published.

    67 - 'Talking to Strangers': Trust and Transparency in Brand Comms

    67 - 'Talking to Strangers': Trust and Transparency in Brand Comms

    How do misunderstandings happen? What actually went wrong when someone didn’t pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these days it’s happening to a lot of brands, too, who find themselves facing consequences as a result.
    A new bestseller from Malcolm Gladwell tackles the challenges of communication. His book is called “Talking to Strangers: What We Should Know about the People We Don’t Know,” and it was the selection for the latest installment Overbooked, the March book club.
    In this episode, Marchers Kelsey Johnson and Molly Masi recap the major themes from ‘Talking to Strangers’ and talk about issues of trust and transparency in marketing and communications. EVP Jodi Petrie also joins to answer an important question: how can brands earn trust from consumers who are increasingly skeptical?
    Overbooked continues in 2020: Every quarter, we’ll select a book with a technology innovation theme to read together, and we’ll be announcing our next selection soon. If you have any ideas or recommendations on great books to read, tweet us @MarchComms.

    • 40 min
    66 - International Comms and PR with Pete Hendrick of Octopus Group

    66 - International Comms and PR with Pete Hendrick of Octopus Group

    Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn?
    At March, global PR has been in our DNA since the very beginning, which is also why we're a longstanding member of ION, a global network of more than 40 agencies in countries around the world. It was launched by Octopus Group, a UK-based agency, and on this episode, Octopus Group co-founder Pete Hendrick covers the formation of ION, its role in helping brands reach global scale, and the market-by-market differences brands encounter when running international PR campaigns in Europe.

    • 35 min
    65 - The Company You Keep

    65 - The Company You Keep

    As the old saying goes, you are judged by the company you keep. That's true for many businesses today, including PR agencies. Those companies are being asked, sometimes by their own employees, to distance themselves from problematic people or organizations. March founders Martin Jones and Cheryl Gale discuss this issue through the lens of PR agencies. Should agencies move on from a client if their employees aren't comfortable with it? And how much of a say should employees have in the work the agency takes on?
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    • 40 min
    64 - Lessons in Corporate Event Planning from the Affectiva Summit

    64 - Lessons in Corporate Event Planning from the Affectiva Summit

    In October 2019, March supported our client Affectiva at their third Emotion AI summit, which explored a human-centric approach to AI with leaders from across the industry. In this episode, we talk with Affectiva Events Manager Ashleen Bershad and March Account Supervisor Hailey Melamut to discuss the ins and outs of corporate event planning. They share tips on how to stay on-schedule and on-budget, maximize your event ROI with content, and talk about the pivotal role PR and comms agency can play in supporting a client event.

    • 43 min
    63 - 'The Moment of Lift' and Empowering Women in PR

    63 - 'The Moment of Lift' and Empowering Women in PR

    A new bestseller from philanthropist and entrepreneur Melinda Gates tackles issues of gender equality and women's empowermnet. Her book "The Moment of Lift: How Empowering Women Changes the World," proposes that if you want to lift an entire society - all genders - you need to invest in women.
    On this episode of Hacks and Flacks, Account Supervisor Kylle Sullivan and Senior Account Executive Bill Moody recap the major themes from the book and also discuss the issue of gender equality through the lens of the tech and PR industries.
    We also hear from Cheryl Gale, co-founder and president of March, on the unique paradox facing many women in PR: despite the fact that women make up between 60 to 80 percent of the PR workforce, only 20 percent of the senior leadership positions at PR agencies are held by women. 
    Overbooked continues in Q4: Every quarter, we’ll select a book with a technology innovation theme to read together, and we’ll be announcing our next selection soon. If you have any ideas or recommendations on great books to read, tweet us @MarchComms.
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    • 30 min
    62 - Link building and PR: Applying SEO Strategy to PR Outreach

    62 - Link building and PR: Applying SEO Strategy to PR Outreach

    Link building - the practice of securing backlinks to your website from other sites that have more authority - is a classic SEO practice. But it's typically a practice reserved for digital marketers or content managers. What do PR professionals need to know about it, and should they be more involved?
    After all, when done well, the practice of link building mirrors the day-to-day of many PR pros. It involves research, outreach, and relationship building. And, backlinks from news sites offer some of the best SEO value on the web. 
    In this episode, Ashton Meisner of Directive Consulting, a search engine marketing agency, explains why PR professionals are the right people for the job when it comes to securing quality backlinks from reputable websites, and offers gives tips on how to apply a little bit of SEO strategy to your media outreach.
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    • 32 min

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