Hennapreneur Hennapreneur

Are you still on the fence about taking the leap and pushing your henna business to the next level? In this episode of Hennapreneur, Anndell Wubben, Hennapreneur PRO Graduate and owner of Henna Harvest, talks with host Chelsea Stevenson about her experience with Hennapreneur and the incredible impact it has had on her business growth.

Anndell jumped right away at the opportunity to work with Chelsea and was very excited to get started. She shares that one of the hardest things for her to do was to just be patient and follow the process, but says it was worth it in the long run. Anndell attributes much of her business growth to her brick and mortar, which was not easy to get as she wanted a very specific location downtown. By putting your dreams out into the universe and then consistently putting in the work to make them happen, you will prove to yourself that you are much more capable than you thought.

It is scary to take a leap of faith and make an investment in yourself. But if you never take that leap, you will never know what you could have accomplished. We are so much more capable than we give ourselves credit for. If you want to be working smarter, not harder, and achieve your dream of earning a full time income through your henna, it is time to commit to your dream and take that first step.

Quotes

• “My mentality at the time was, if you speak it out, it will come back to you. It may take time, but it will come back to you.” (23:45-23:54 | Anndell)

• “I'm doing something I love and I'm bringing information to the community, and I'm getting to introduce my passion to more people, and I'm finding people who are passionate about the same thing that I'm passionate about. And it's all because of the gateway that is my brick and mortar.” (28:36-28:52 | Anndell)

• “When you're done setting up something, it's not concrete. It's never concrete. It’s going to constantly be changing and evolving, and you have to be okay with that.” (45:36-45:48 | Anndell)

Links

Connect with Anndell Wubben:

Website: https://www.hennaharvest.com/

Instagram: https://www.instagram.com/hennaharvest

Facebook: https://www.facebook.com/HennaHarvest/

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe

Are you curious about Chelsea’s 6 Figure Framework and how it could work for your henna business? This framework has helped Chelsea and her students create successful six-figure henna businesses and made it possible for them to form the life they’ve always dreamed of. In this episode of Hennapreneur, host Chelsea Stevenson shares each step of her 6 Figure Framework.

The 6 Figure Framework can help you to design the most effective business plan to match the lifestyle you wish to have. Chelsea does not work full time hours at her henna business in order to achieve a six figure income and you do not have to either. The framework is broken down into 3 main sections which are mastery, strategy, and execution. Each of these sections is then further broken down into actionable steps. For example, under the mastery branch, Chelsea explains that a successful henna artist must be an expert at natural henna and be able to develop a signature art style.

Achieving a six figure income with your henna business may feel like a far off dream, but it absolutely can be your reality if you are ready to follow Chelsea’s 6 Figure Framework. By setting yourself apart from other henna artists with super authentic and strategic brand positioning, you can stand out and have your individual art style make a name for itself. Learn more about each step of the 6 Figure Framework so that you can begin improving your henna business today.

Quotes

• “Mastery is essentially in a nutshell the fact that in order to be successful you need to master your craft so that you can serve your clients with confidence and excellence.” (10:28-10:38 | Chelsea)

• “You need to be the henna artists, not a henna artist. You need to be the henna artists. What does that look like? That looks like you showing up and having a super strategic, super clear, super authentic brand positioning that conveys to your marketplace that you are the best choice for your ideal client.” (19:46-20:11 | Chelsea)

• “Sustainability is what allows for you not only to enjoy the business that you're running while you're running it, but also to enjoy the life that you're building when you're outside of work and you get to breathe, exhale, and enjoy the fruits of your labor.” (23:49-24:04 | Chelsea)

Links

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe

Do you struggle with making investments in your business? It can be difficult to know when and where to invest, how much to pay yourself, and how to price your services. Most people do not have the proper financial education to make smart money decisions. If you find yourself having a poor relationship with money and finding money management difficult, Chelsea can help you to understand where you should invest for the most benefit to your business.

Sometimes you need to be willing to invest money to make money. If you’re struggling with the decision to spend $20 a month on something that will ultimately enhance your clients’ experience with your business, you are missing out on growth opportunities. Some of the main issues getting in the way of people making smart investment decisions for their business are having a poor relationship with money, mismanaging their money, and being too shortsighted to plan for future goals. Money earned through your business should not be treated the same way as your personal finances, but people often do not have the background knowledge of business finance prior to opening a henna business. Learning to trust yourself to make smart investment decisions that can set you up for your future goals is pivotal to becoming a successful hennapreneur.

While it can be daunting to invest money, especially when you are first starting out, it is important to take that first step and really invest in yourself and your business. When you have more skin in the game, you are much more likely to be fully dedicated to your own success and your business will be better for it.

Quotes

• “Poor relationships with money can manifest in a number of ways, but I've noticed it most commonly manifests itself as a symptom of another issue, actually. And that is a lack of self-trust.” (9:07-9:20 | Chelsea)

• “It probably is downright scary to put that type of money on the table. The good news is that once we've begun working together, you and I will actually build and nurture self trust and mindset with coaching, making it easier for you to be able to make choices that support your goals in the future.” (12:08-12:25 | Chelsea)

• “It's one thing to make money, but if you don't know how to manage it, it will just slip through your fingers.” (16:18-16:24 | Chelsea)

• “Business finances are not the same as personal finances. We need to understand that and all of the revenue that comes into your business is not yours to play with.” (16:33-16:41 | Chelsea)

• “If you're not thinking about what your business could be, and you're only focused on what your business is today, you will consistently miss out.” (24:06-24:13 | Chelsea)

Links

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe

Are you relying on word of mouth as a business marketing strategy? It’s understandable, especially when you’re early on in your business, that you’d be excited by people talking about you and your art. However, word of mouth is a passive strategy that is difficult to track and which can actually impact your business in a negative way rather than a positive one. In this episode of Hennapreneur, host Chelsea Stevenson talks about why word of mouth just is not enough as your main marketing strategy.

Word of mouth is great for filling in the gaps after your primary marketing strategy has taken off, but it should not be the main way you are attracting clients. If you are not already making and maintaining a solid monthly revenue, it is best to avoid word of mouth as a strategy. People tend to be drawn to others who are similar to them. If you have a client who is not well-aligned with your business and they start recommending you to others, it is highly likely that those referrals will be poorly aligned as well. Additionally, when it comes to reviews, people tend to write and talk about negative experiences more often than positive ones. So it is quite possible that word of mouth will actually harm your business more than it helps it.

When you’re early into your business and excitedly handing out business cards, stop and think for a moment what type of clients you want to attract. Be very intentional about your marketing strategy and use word of mouth only to fill in the gaps. Do not rely on word of mouth alone, because it is too passive of a tactic. It is impossible to track word of mouth and ensure that the types of people being drawn to your business are actually good clients.

Quotes

• “It isn't enough to sustain nor to scale your business for you to depend on word of mouth, especially if you are early on in your business.” (4:04-4:13 | Chelsea)

• “While on one hand, I am 100%, saying, I do not advocate for you depending on word of mouth as a marketing strategy for your business to grow your business, I will also tell you that word of mouth as it relates to poor reviews of your business matters a lot.” (5:08-5:23 | Chelsea)

• “Word of mouth has a presence, but it's more likely that word of mouth will impact your business in a negative way than it will in a positive way.” (7:09-7:20 | Chelsea)

• “If your word of mouth was initiated by a poorly aligned client, then you can anticipate that more poorly aligned clients are going to eventually come and knock at your door.” (11:51-12:00 | Chelsea)

• “If you aren't already generating solid revenue on a consistent monthly basis, then word of mouth is not the marketing strategy for you.” (16:30-16:38 | Chelsea)

• “Let's be strategic. We don't want to be passive in our businesses.” (21:53-21:56 | Chelsea)

Links

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe

Are you a henna artist that prefers to focus on your passion for the art instead of spending time worrying about finances? It’s great to be passionate about your art, but it is just as important, if not more important, to remember that you are also running a business. In this episode of Hennapreneur, host Chelsea Stevenson talks about why your money goals matter and how to feel more comfortable handling the numbers.

As a henna artist, you deserve to be compensated fairly for your work and talent, and it is completely possible to use your art to gain financial independence. When you get really clear on your financial goals while being cognizant of your energetic capacity, you can actually reverse engineer your marketing and operational strategies to lead you directly to those goals. Looking at the numbers does not have to be intimidating. Instead, view money as pure data. This data will help you to align your actions within your business with your goals.

Even though henna is an artistic pursuit, it is still a business and should be treated like one. Your money goals are important for determining exactly what steps you need to take within your business to be fulfilled and successful. By shifting your mindset about money, you can begin aligning your marketing plan with your short and long term goals.

Quotes

• “Our art has an inherent value, and artists deserve to be compensated appropriately for their contributions to the world.” (6:19-6:28 | Chelsea)

• “While it's okay for you to feel called to the art alone, if you're going to step into the business world, then you have to treat your business like a business. And that includes looking at numbers.” (6:43-6:55 | Chelsea)

• “Having clear financial goals and having a realistic expectation regarding your own energetic capacity actually is what allows for you to reverse engineer your marketing and your operational strategies that would lead you to your preferred milestones faster and with more ease.” (8:03-8:23 | Chelsea)

• “One of the things that I teach my students is how to treat their money as pure data. This is data that tells you about this business that you're building, what's working, what's not working, and how you can make adjustments. And what's beautiful about looking at it as data is that you also are very empowered to make switches, changes, adjustments in your business in real time based on the data that you're collecting.” (18:56-19:20 | Chelsea)

• “When you have solid financial goals then you can align the actions that you take inside of your business to reach that milestone, to reach that goal post. And in doing that, that feels incredibly empowering as a business owner, because you have a guiding light as you're making your decisions.” (23:52-24:10 | Chelsea)

Links

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe

Have you been undervaluing your work? Many henna artists are doing themselves a disservice by pricing their work at rates far below their worth.  In this episode of Hennapreneur, host Chelsea Stevenson talks about how to best value your work and what to consider when creating your rates.

Artists will always view their work as flawed. However, the quality of your work should not be solely what your rates are based on. You have to own your own inherent value and the things that make the experience of working with you unique for your clients. You are not just providing a design. It is important to think about what you offer your clients that they could not get from a different artist. It may be that you provide a safe space for people to feel seen and understood, and how can you put a dollar amount on that? When your clients really feel connected with you, they will overlook any flaws in your art and choose to work with you based on that connection.

By focusing only on the quality of your art, you are forgetting all the wonderful things that really make clients want to work with you. Do not box yourself in. If you undervalue your work and don’t charge what you are worth, you will be unable to grow your business. Instead, consider what makes working with you a unique experience for your clients and base your rates on that value.

Quotes

• “While on the outside, things might look really pretty, successful, busy and all the things that you're hoping for your own henna business, you never know what's happening behind the scenes. And I'm here to let you know that there are many people who are very talented and are totally unsatisfied, also, with what's going on inside of their own henna operation.” (5:32-5:55 | Chelsea)

• “The curse of the artist is that we will always find flaws in our work. And if we use this as the basis of determining our rates, thus determining our earning capacity, right? Welcome to the glass ceiling that we've created for ourselves. When we do this, we actually box ourselves in.” (8:59-9:19 | Chelsea)

• “Your experiences make you unique. What about those experiences add value to the space that you share with your clients?” (14:01-14:09 | Chelsea)

• “When you own your value, you quickly realize that your rates are inclusive of well beyond the designs themselves.” (15:15-15:25 | Chelsea)

• “Friends, if you are valuing or assessing your rates based on your art alone, you are missing the boat. Not only are you missing the boat financially, in terms of the way that your bank account is impacted, but you are also missing the boat in terms of how much more you could show up and do for your people.” (23:31-23:58 | Chelsea)

Links

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe