Keeping it Clean and Clear: Maintaining Consistency Across the Brand Kill the Ad Man

Hi, and thanks for checking out episode four of Kill the Ad Man. When we hear the words ‘brand consistency,’ it’s pretty easy to think of proper use of logos and fonts, colours and images. But brand consistency extends to every touchpoint a company has. And we mean EVERY touchpoint. From answering the phone to your business card to your website to your thank you cards, your brand and everyone who has ownership of it (ie. everyone in your company) must speak the same language, the same voice.T...