33 min
Klaviyo Data Science Podcast EP 9 | Measuring up with benchmarks Klaviyo Data Science Podcast
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- Marketing
Benchmarks: what are they and why?
You’ve probably heard of benchmarks. You’ve probably even used them. But what exactly are benchmarks, how are they useful, and how can you go about building a system to make benchmarks in your own industry? You’ll hear about all that and more, including:
How to use benchmarks to make informed decisions about improving your business
Why the humble stoplight served as a key insight for making complex math understandable
How to assess your personal levels of spice intake
Mentioned this episode
Some more reading or viewing that we mention in this episode:
2020 in review using benchmarks: https://www.klaviyo.com/blog/ecommerce-benchmarks-2020-email-marketing
The benchmarks feature announcement video, featuring the one and only Data Science Santa: https://youtu.be/Ge5zvOQVLDc?t=298
The Klaviyo benchmarks feature page: https://www.klaviyo.com/features/benchmarks
The Klaviyo benchmarks announcement post: https://www.klaviyo.com/blog/benchmarks-ecommerce-performance
About Klaviyo
Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing. Interested? We’re always looking for great people to join our team.
Contact me
The best place to reach the podcast is by messaging me on Twitter: https://twitter.com/lawson_m_t.
Benchmarks: what are they and why?
You’ve probably heard of benchmarks. You’ve probably even used them. But what exactly are benchmarks, how are they useful, and how can you go about building a system to make benchmarks in your own industry? You’ll hear about all that and more, including:
How to use benchmarks to make informed decisions about improving your business
Why the humble stoplight served as a key insight for making complex math understandable
How to assess your personal levels of spice intake
Mentioned this episode
Some more reading or viewing that we mention in this episode:
2020 in review using benchmarks: https://www.klaviyo.com/blog/ecommerce-benchmarks-2020-email-marketing
The benchmarks feature announcement video, featuring the one and only Data Science Santa: https://youtu.be/Ge5zvOQVLDc?t=298
The Klaviyo benchmarks feature page: https://www.klaviyo.com/features/benchmarks
The Klaviyo benchmarks announcement post: https://www.klaviyo.com/blog/benchmarks-ecommerce-performance
About Klaviyo
Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing. Interested? We’re always looking for great people to join our team.
Contact me
The best place to reach the podcast is by messaging me on Twitter: https://twitter.com/lawson_m_t.
33 min