8 episodios

The bloom mood podcast by Teresa Niubó about human centric design

Let's design change! The bloom mood podcast Teresa Niubó

    • Economía y empresa
    • 5,0 • 1 valoración

The bloom mood podcast by Teresa Niubó about human centric design

    06 Social impact design with Adam Weiler

    06 Social impact design with Adam Weiler

    In this episode of the bloom mood podcast, Teresa Niubó interviews Adam Weiler, an Executive Education Coach at Hasso Plattner Institute of Design at Stanford (d.school).

    Adam offers practical advice on managing change within teams, emphasizing the importance of acknowledging grief and incorporating rituals to process transitions. He explores how empathy and informed intuition are crucial in design processes, particularly in understanding and addressing real-world problems.

    He shares his journey and insights into social impact design, emphasizing the importance of addressing affordable housing crises and nurturing alternative talent pipelines. Furthermore, he discusses his diverse background in fine art, mathematics, and design theory, which led him to focus on the social implications of design. Adam also recounts his recent sabbatical, highlighting his personal growth and new perspectives from traveling with his wife.

    ✨ Follow Us:

    LinkedIn: https://www.linkedin.com/company/bloom-mood/posts
    Instagram: https://www.instagram.com/bloommood_/
    Website: https://bloom-mood.com/

    ✨ Follow Adam Weiler:

    LinkedIn https://www.linkedin.com/in/hellomynameisadam/
    Adam’s sketches of his sabbatical https://drive.google.com/drive/folders/1KDiXg4mHzg34nMwnY4xZlqd92k323C5-?usp=sharing

    • 37 min
    05 AI and Design Thinking with Stanford's Jeremy Utley

    05 AI and Design Thinking with Stanford's Jeremy Utley

    In this episode of the "Let's Design Change" podcast, Teresa Niubó interviews Jeremy Utley from Stanford University.

    Jeremy shares valuable insights into the realm of innovation and creativity, emphasizing the necessity of generating a large quantity of ideas to uncover exceptional ones.

    He discusses practical techniques such as maintaining a "bug list" for problem-solving and setting a daily idea quota. Jeremy also highlights the importance of non-critical thinking and the "wonder wander" technique, which involves exploring new environments to spark creativity.

    He explains how cognitive and organizational barriers can hinder innovation and stresses the need for a shift in mindset towards embracing numerous ideas. Additionally, Jeremy demonstrates how AI, specifically ChatGPT, can be utilized as a tool for practicing difficult conversations, such as giving feedback, showcasing a novel approach to interaction with AI.

    For a more immersive experience, watch the YouTube video of the episode where Jeremy includes a great visual demo about giving feedback using ChatGPT.

    Key Takeaways

    Embrace Quantity Over Quality
    Keep a Bug List
    Daily Idea Quota
    Wonder Wander Technique
    Non-Critical Thinking
    Overcoming Cognitive Barriers
    Creating a Culture of Innovation
    Importance of Taking Breaks
    Learning from Diverse Environments
    Encouraging Problem Awareness in Organizations

    ✨ Follow Us:

    LinkedIn: https://www.linkedin.com/company/bloom-mood/posts
    Instagram: https://www.instagram.com/bloommood_/
    Website: https://bloom-mood.com/

    ✨ Follow Jeremy Utley:

    LinkedIn: https://www.linkedin.com/in/jeremyutley/
    Website: https://www.jeremyutley.design/

    • 41 min
    04 The power of customer’s empathy with Dragos Gavrilescu

    04 The power of customer’s empathy with Dragos Gavrilescu

    In this episode, we delve into a transformative journey that took a business from the brink of failure to unprecedented success.

    Dragos Gavrilescu, our guest shares a compelling story from their tenure before becoming a formal human-centered designer. Faced with plummeting sales and perplexing feedback from a distributor, the team decided to step out of the boardroom and into the field. This decision marked the beginning of an empathy-driven exploration to uncover the root causes of their challenges.

    Key takeaways:

    The initial challenges and misleading assumptions that clouded their understanding of the market.
    The process of conducting customer observations and site visits to gather authentic insights.
    Surprising revelations about consumer behavior and the discrepancies between office assumptions and real-world actions.
    The strategic overhaul that led to a remarkable turnaround, boosting sales from a 29% decline to a 200% increase within a year.
    This episode is a testament to the power of empathy, direct observation, and adaptive strategies in driving business success. Whether you're a seasoned professional or just starting your journey in business and design, this story offers valuable lessons on the importance of understanding and responding to the true needs and behaviors of your customers.

    ✨ Follow Us:

    LinkedIn: https://www.linkedin.com/company/bloom-mood/posts
    Instagram: https://www.instagram.com/bloommood_/
    Website: https://bloom-mood.com/
    ✨ Follow Dragos:

    LinkedIn: https://www.linkedin.com/in/dragosgavrilescu/
    Website: https://port-all.org/

    • 38 min
    03 Empresas con propósito, con Áurea Benito

    03 Empresas con propósito, con Áurea Benito

    La entrevista de Teresa Niubó a Áurea Benito, directora corporativa de personas de ISDIN, se centra en la importancia de alinear el propósito personal con el de la empresa.

    Principales claves:

    Áurea Benito destaca la importancia de alinear el propósito personal de los empleados con el de la compañía. Esto se logra mediante conversaciones auténticas y sinceras, promoviendo un sentido de pertenencia y motivación entre los empleados.

    Creación de una Comunidad Participativa: En ISDIN, se fomenta una comunidad que propone semanalmente retos relacionados con el cuidado personal, el reconocimiento mutuo y el voluntariado. Ejemplos de estos retos incluyen proyectos en Mozambique para prevenir el cáncer de piel, demostrando el compromiso de la empresa con la responsabilidad social y el bienestar global.

    Liderazgo con Propósito: Áurea resalta la importancia de un liderazgo basado en un propósito claro y definido. Utiliza una cita de Mark Twain para enfatizar que conocer el propósito de vida es crucial para inspirar y guiar a los demás. El liderazgo efectivo requiere no solo la definición de estrategias, sino su ejecución eficiente.

    Valores Corporativos Fundamentales: ISDIN se enfoca en tres valores clave: innovación, sostenibilidad y excelencia personal. La empresa busca individuos curiosos, socialmente comprometidos y que aspiren a dar lo mejor de sí mismos, creando un entorno propicio para el crecimiento y desarrollo del talento.

    Importancia de la Ejecución Estratégica: Áurea menciona que la ejecución de las estrategias es un arte crucial. Aunque muchas estrategias están bien definidas, su éxito depende de la implementación efectiva. La capacidad de traducir grandes ideas en acciones concretas es lo que diferencia a las compañías de éxito.

    ✨ Síguenos

    LinkedIn: https://www.linkedin.com/company/bloom-mood/posts
    Instagram: https://www.instagram.com/bloommood_/
    Website: https://bloom-mood.com/

    ✨ Sigue a Áurea Benito:

    LinkedIn: https://www.linkedin.com/in/aureabenito/
    Website: https://www.isdin.com/

    • 32 min
    02 Authentic leadership with Luis Costa

    02 Authentic leadership with Luis Costa

    Luis Costa, coach, mentor, and author of “Authentic leadership” discusses his transition from strategic consulting to coaching and advising leaders, emphasizing that his shift was motivated by a belief that people are central to creating value and solving complex problems.

    ✨ Key takeaways

    Transition to Coaching: Luis Costa moved from strategic consulting to coaching and advising leaders, driven by the belief that people are essential in creating value and solving complex problems.
    Authentic Leadership: Authenticity, self-awareness, and being true to oneself are critical qualities in effective leadership.
    Frameworks for Leadership: Luis Costa’s book offers frameworks designed to help leaders navigate uncertainty, complexity, and change.
    Remote and Multicultural Teams: Effective leadership in remote and multicultural teams requires authenticity to build trust, foster collaboration, and create value.
    Challenges in Change Implementation: Common issues in implementing change include creating grand strategies without focusing on execution, and not leveraging diverse perspectives for innovation.
    Empathy and Self-Reflection: Luis emphasizes the importance of a leadership style that prioritizes being over doing, empathy, and self-reflection.
    Value of Diverse Contributions: Recognizing and valuing the contributions of diverse team members is crucial for driving innovation and collaboration.

    ✨ Follow Us:

    LinkedIn: https://www.linkedin.com/company/bloom-mood/posts
    Instagram: https://www.instagram.com/bloommood_/
    Website: https://bloom-mood.com/

    ✨ Follow Luis Costa:

    LinkedIn: https://www.linkedin.com/in/luissoarescosta/
    Website: https://luissoarescosta.com/
    Book: https://www.primebooks.pt/produto/a-journey-through-authenthc-leadership

    • 50 min
    01 Unlocking Human-Centred Design with Barbara Patchen

    01 Unlocking Human-Centred Design with Barbara Patchen

    In this episode of Let's Design Change, we delve into the world of human-centred design with Barbara Patchen, a visionary in the field. Barbara shares her insights on how human-centred design fosters empathy and empowers individuals to navigate change effectively.

    💬 Key Takeaways:

    The Power of Empathy: Discover how empathy is the cornerstone of human-centred design and why understanding the thoughts and feelings of the people we design for is crucial.

    Designing for Change: Learn how Barbara equips people to move through change powerfully by focusing on their experiences and unmet needs.

    The Two Diamonds of Design Thinking: Explore the double diamond model and its emphasis on empathy as the first step in creating meaningful and impactful designs.

    Uncovering Unmet Needs: Understand the process of identifying and addressing unmet needs to enhance the human experience, both systematically and individually.

    Join us for a conversation that goes beyond design and touches on the very essence of human connection. Whether you're a designer, a thinker, or someone passionate about creating positive change, this episode is packed with valuable insights that you won't want to miss.

    ✨ Follow bloom mood:

    LinkedIn: https://www.linkedin.com/company/bloom-mood/posts

    Instagram: https://www.instagram.com/bloommood_/

    Website: https://bloom-mood.com/

    ✨ Follow Barbara Patchen:

    LinkedIn: https://www.linkedin.com/in/barbara-patchen-2bba1719/

    Website: https://www.moonlightstrategy.com/

    • 34 min

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