111 episodios

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

Let's talk brandin‪g‬ Stef Hamerlinck

    • Marketing

Stef Hamerlinck is your host in this show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

    Samuel Brealey - Marketing on a budget

    Samuel Brealey - Marketing on a budget

    In this episode, we're talking with Samuel Brealey, a marketing consultant based in the UK. We talk about how to help small businesses make more money with marketing. How to build a brand on a budget and a lot more. Samuel has a very pragmatic and 'real' approach to marketing that I really admire.

    • 55 min
    The ugly truth(s) about branding - Austin Franke

    The ugly truth(s) about branding - Austin Franke

    In this episode, I talk with Austin Franke, brand strategist and founder of consultancy firm Woopunch. Austin has quite an unconventional approach to branding, using knowledge from behavioral science and other evidence-based fields. We talk about some ugly truths in branding and how we can move beyond the typical branding cliché's.

    • 1h
    Cedric Engels - The power of sound

    Cedric Engels - The power of sound

    In this episode, we talk with Cedric Engels, author of the amazing book 'the power of sound' and co-founder of the sonic agency 'Sonhouse'. We talk about the importance of sound for brands but also how sounds affect the human brain (and soul). Cedric brought with him a bag of epic sounds so it's a fun little ride through sonic land.

    • 54 min
    Effective branding: A case study by WeWantMore

    Effective branding: A case study by WeWantMore

    In this episode, I interview Michiel & Jan-Pieter from Antwerp based brand & design studio WeWantMore. We talk about their award-winning branding case for Neuhaus. It won a bronze 'Effie' award, which is an award focussed on the 'effectiveness' of creative campaigns, not just 'creative idea'.

    • 1h 1m
    Bill Kenney - Focus Lab - B2B branding & creativity

    Bill Kenney - Focus Lab - B2B branding & creativity

    In this episode, we talk with Bill Kenney, co-founder and chief creative officer at Focus Lab, a B2B branding agency. We talk about building B2B brands, brand strategy and how to keep projects fresh.

    • 37 min
    JP Castlin - Strategy in complexity

    JP Castlin - Strategy in complexity

    In this episode, I talk with my strategy hero, JP Castlin. We talk about the upcoming Castlin manifesto and how its perspectives on strategy will be quite controversial. For decades, 'deliberate' strategy has been the norm in the different strategy disciplines of marketing and branding, but JP offers an alternative view, 'emergent strategy'.

    • 1h 11 min

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