Author Factor: Notable Nonfiction Books Non Fiction Book Marketing

On episode #224 of The Author Factor Podcast, I am having a conversation with Nick Hutchinson, the brainchild behind Book Thinkers, a digital marketing agency for book lovers that bridges the gap between authors and their readers. 

Nick is also the author of the nonfiction book, "Rise of the Reader."

In "Rise of the Reader," Nick presents a compelling blueprint for revolutionizing your reading habits. The book stands out with its actionable strategies to transform passive reading into a dynamic learning experience. What listeners will find particularly captivating is the concept of setting a SMART goal for each book they read—a simple, yet powerful tool that promises to elevate their reading journey exponentially.

The impact of being an author has profoundly shaped Nick's career and identity. For him, publishing "Rise of the Reader" wasn't just about sharing his passion—it was the ultimate assertion of credibility and the manifestation of his wisdom into a legacy. Nick's book authorship has fortified his speaking engagements, enhanced his business services, and most importantly, offered life-altering insights to readers globally.

Learn more about Nick Hutchison by visiting BookThinkers.com.
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.

While Chris is not a nonfiction book author (yet), his expertise and experience working with nonfiction book authors to help them sell or give away more books makes this a must-listen to episode if you are looking to generate more from your own book.

Here are 3 important tips Chris shared:

Leverage Your Authority: Chris underscores the immense value of a book as a credibility tool for business leaders. Having a published book elevates your expertise and distinguishes you from the competition, making it the ultimate authority-building asset.

Scale with Smart Advertising: Chris emphasizes the scalability and efficiency of advertising for book promotion, suggesting that it's the optimal way to distribute your book widely without the time-intensive endeavors like tours and interviews. Paid advertising allows for targeted, scalable book exposure that can significantly outdo organic reach.

Patience Pays Off: The conversation highlights the need for a long-term strategy in book marketing. Immediate sales are great, but the real success is found in nurturing leads over time through strategic follow-ups and funnel sequences, turning readers into recurring clients and fostering sustained business growth.

Learn more about Chris Benetti  by visiting SmartAuthorMedia.com.
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

On episode #222 of The Author Factor Podcast, I am having a conversation with John Timothy Brewer, Jr. His remarkable background as a special forces veteran and founder of Shield and Spear Consulting Group gives him a unique insight into the world of self-defense.

With his new book, "Fight For Your Best Life," John combines a decade of high-stake environments experience with everyday practical safety strategies.

This book is not your average self-defense manual. It's a larger call to empowerment through mastering the mind and body. One big reason our listeners will find John’s book intriguing is its foundation on Maslow's hierarchy of needs. John creatively uses this as the spiritual motivation behind his message, intertwining the importance of safety with achieving one's fullest potential.

Learn more about John by visiting MindShieldandSpear.com.
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

On episode # 221 of The Author Factor Podcast I am having a conversation with Phebe Trotman, a Vancouver-based entrepreneur and distinguished athlete who has been inducted into several sports halls of fame. Phebe embodies resilience through her personal journey, a quality she brilliantly shares in her first book, "Never Quit on a Bad Day," which offers tools for overcoming challenges and fostering gratitude for life's journey.

During the interview, Phebe emphasized the power of creating an advanced reader team to help get the word out about her book. She stressed the importance of building a community around the book and letting people know along the journey of writing the book, in order to create more traction and engagement. These strategies serve as valuable lessons for anyone looking to publish their own nonfiction book.

Phebe's impact as a published author has been remarkable. With her book, she has inspired others to pursue their dreams and passions, leaving a ripple effect of positivity. The feedback and reviews she has received showcase the transformative effect her book has had on others. It's a testament to the power of sharing personal stories and motivating others to keep going, regardless of the obstacles they face.

"Never Quit on a Bad Day" serves as a shining example of Phebe's author journey. Listeners will find her journey interesting as she openly shares her experiences and the impact her book has had on others. Her insights and strategies shared during the interview provide a practical guide for aspiring authors who want to make a positive impact through their own nonfiction books.

Learn more about Phebe Trotman by visiting NeverQuitOnABadDay.com
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

On episode #220  of The Author Factor Podcast, I am having a conversation with Yogi Aaron, an influential figure in the world of yoga. Yogi Aaron's unorthodox perspectives on stretching and flexibility, and his dedication to helping others live a pain-free life through yoga, make him a sought-after teacher and author. His latest book, "Stop Stretching," challenges conventional beliefs about yoga and offers valuable insights into maintaining a pain-free body through muscle activation.

Yogi Aaron's journey and teachings offer impactful strategies for anyone looking to write a nonfiction book. His emphasis on challenging conventional beliefs and striving for a deeper understanding could inspire listeners to bring a fresh perspective to their own subject matter. By sharing his personal experience of the impact of muscle activation on his chronic pain, Yogi Aaron shows the power of sharing stories to inspire and educate others.

"Stop Stretching" is a must-read for those seeking a new approach to yoga and pain management. Listeners will find Yogi Aaron's author journey fascinating as it challenges traditional yoga practices and imparts practical knowledge that can improve the reader's physical wellbeing.

Learn more about Yogi Aaron by visiting YogiAaron.com.
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

On episode #219 of The Author Factor Podcast I am having a conversation with Dr. Matt Archer, a chiropractor and author of "The Protocol For Health, 7 Unexpected Solutions."

Dr. Archer's journey into nonfiction writing began with a skeptical approach to manual muscle testing and applied kinesiology. During this interview, he shared a unique, effective system that simplifies health care and guides listeners to navigate the full spectrum of symptoms. He describes the sensible foundation of the protocol, underlining the importance of a clear baseline and simple muscle strength.

Listeners will find Dr. Archer's author journey intriguing because of the unique perspective he brings to health and wellness. Through his book, "The Protocol For Health, 7 Unexpected Solutions," readers are enlightened with effective, alternative health solutions, challenging the norms and advocating for a simpler, clearer approach. Dr. Archer's book not only contributes to the health and wellness space but also exemplifies successful navigation through unconventional methods, making it an intriguing and insightful read for aspiring nonfiction authors.

Learn more about Dr. Matt Archer by visiting TheProtocolForHealth.com.
For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.