Mugsy PR - How To Reach Different Demographics Just a Byte

The Boca Bacchanal festival in Florida's Boca Raton neighborhood had a big draw with retirees, but the sponsor wanted to reach a younger audience, millennials. Listen to the unique and out of the box strategies their PR company, Mugsy PR used to reach this new demographic. You might pick up a tip or two on how to reach a new audience of influencers.