Navigating B2B GTM Strategies and Execution | XQL Podcast Ep.20 XQL Podcast

Emin Can Turan's journey to becoming London's renowned GTM authority and how his journey brought him to artificial intelligence and to Ukraine.

Danylo Fedirko's Linkedin: https://www.linkedin.com/in/danylofedirko/



XQL Group B2B Marketing Services: https://xql.group/


Emin Can Turan's Linkedin: https://www.linkedin.com/in/emincanturan/



Pabbles AI: https://www.trypebbles.ai/

Listen on other platforms: https://linktr.ee/xql.group

Timecodes:
0:00 - Intro

14:31 - What's the difference between an average marketer and a professional?
18:24 - About a journey from the corporate world to being an entrepreneur
21:25 - What skills should founders develop in marketing teams to be able to successfully execute GTM strategy
31:05 - AI usage in marketing and sales
34:11 - How does Pebbles AI work?
41:54 - Why Ukraine? What's the difference between Western and UA mentality?
45:37 - Emin Can Turan about software development companies in Ukraine
48:20 - Advice to Ukrainian founders selling to the UK or US
53:08 - Prediction about Ukraine’s future.