55 episodios

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

Paul Green's MSP Marketing Podcast Paul Green's MSP Marketing

    • Tecnología

This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advice, to help you get more new clients, grow valuable MRR, and ultimately increase net profit - isn't that why we're in business? Plus a special guest, some from our world and some from outside.

    Episode 54: How to buy another MSP

    Episode 54: How to buy another MSP

    In this week's episode

    Did you know one of the quickest ways for an MSP to grow... is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it'll cost too much money or be overly difficult. This week on the show Paul's joined by an MSP M&A (mergers & acquisitions) expert to dispel some myths and help you identify the opportunities, and potential pitfalls
    Also this week - times have changed and you can no longer rely on just one particular way of gaining new clients. Paul explains the importance of having multiple marketing pillars
    Plus how to properly brief a Virtual Assistant. If you're toying with the idea of using a VA, in this episode Paul helps you get the most from them

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Find out more about marketer and business consultant Jay Abraham and his books
    Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan
    Find out more about the brilliant physical time-tracking tool Timeular
    Paul mentioned the project management software Basecamp
    Here’s a link to the MSP Marketing Group on Facebook
    Paul's special guest was MSP Commercial Solutions expert Daniel Welling talking about how best to buy or sell an MSP business in 2021 - check out his website here
    Many thanks to Chris Timm from Sondela Consulting for recommending the books The Ride of a Lifetime by Disney's Bob Iger and Never Split the Difference by Chris Voss
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on December 1st will be Steve Taylor from RocketMSP talking about current trends in MSP marketing
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    • 26 min
    Episode 53: Your MSP must have a live calendar on your website

    Episode 53: Your MSP must have a live calendar on your website

    In this week's episode

    Don't worry, they won't be able to see when you're going to the dentist... but giving your leads and prospects access to your calendar is the ultimate way to move your relationship with them forward. And this week Paul explains how best to use a clever booking system on your website
    Also in this week's show, now could be a great time to expand your team, especially with a 2nd or 3rd line tech. Paul's joined by an MSP recruitment specialist with some great tips for getting your hands on the best people
    Plus Paul's going to tell you about some fascinating and potentially terrifying tech stories that your prospects could love as much as you. Use these stories to help educate your prospects about the risks they could face and therefore the support you can provide in reducing that risk

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about the powerful Darknet Diaries podcast, Paul also mentioned again the books he recommended in Episode 47 - Ghost in the Wires by Kevin Mitnick and Sandworm: A New Era of Cyberwar and the Hunt for the Kremlin’s Most Dangerous Hackers by Andy Greenberg
    Paul mentioned automated appointment booking services Calendly, Microsoft Bookings, AppointmentCore and ScheduleOnce
    Find out more about Paul Green's MSP Marketing Edge
    Paul's special guest was MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs
    Many thanks to Heather Harlos from Bitdefender for recommending the book Who Moved My Cheese by Dr Spencer Johnson
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on November 24th will be M

    • 28 min
    Episode 52: The difference between MSP marketing strategy & tactics

    Episode 52: The difference between MSP marketing strategy & tactics

    In this week's episode

    It's a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that
    Also on this week's show; your MSP is not going to grow unless a) you've got the right kind of people around you, and b) YOU can lead them in the right kind of way. Paul welcomes a special guest with 7 core principles for being a better leader
    Plus why it's easier to focus on selling 'outcomes' than "technology' (and how to do that). And a guest joins Paul to suggest a brilliant book that combines two rarely matched themes; software and spirituality!

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In discussing selling outcomes, Paul mentioned the topic of 'good, better, best' from Episode 44
    Book your free place on Paul's brand new monthly Live MSP Monthly Profit Booster webinar
    Paul's special guest was speaker, coach and author Andy Edwards. Find out about his new book "Leadersh*t" here
    Many thanks to the Technology Leadership Insider R. Michael Anderson for recommending the book The Surrender Experiment by Michael Singer
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on November 17th will be MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Hello, and welcome to this first anniversary edition of the MSP Marketing Podcast. Here's what we got coming up for you this week:

    Andy Edwards:
    They don't trust their leadership. So the question here is, are leaders delusional, or are staff complete and utter liars?

    Paul Green:
    We're also going to be asking the question later on. Do people really buy technical services from you or are they only interested in outcomes? There's a brand new free live monthly webinar series that I want to tell you about. It could give you a real insight into even more marketing ideas for your MSP. Plus, we've got a great book suggestion from R. Michael Anderson, who's going to finish

    • 29 min
    Episode 51: Stop dealing with clients: Work/life balance for MSPs

    Episode 51: Stop dealing with clients: Work/life balance for MSPs

    In this week's episode

    Not all time is equal, especially the time you spend with clients. Yes they're the life-blood of your business, but you really need to spend less time dealing with them on a day-to-day basis. So you can focus more of your attention on growing your business. This week Paul explains how exactly you can do this and why it will improve your work/life balance
    Also on this week's show, excellent practical advice on how to maximise the current trend in cybersecurity, direct from an expert in the field
    The show is full of inspiration this week; Paul's joined by another guest with a great book recommendation. And he'll be telling you about a website for entrepreneurs you might get addicted to!

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul mentioned Appsumo where you could find heavily discounted software, courses and ebooks
    Register for a free copy of Paul's book
    Paul's special guest was cyber security sales expert Jennifer Bleam from Cybersecurity Roadmap talking about current trends in cybersecurity and how you can leverage these to sell more to your clients
    Many thanks to Steve Taylor from RocketMSP for recommending the book Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on November 10th will be speaker, coach and author Andy Edwards. Find out about his new book "Leadersh*t" here
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world, this is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Welcome to a freshly baked podcast. Here's what's coming out of the oven for you, this week.

    Jennifer Bleam:
    Every sale is based on emotion. And if you don't engage the emotions, there will not be a buying decision.

    Paul Green:
    We've also got a great book suggestion for you from Steve Taylor of RocketMSP, that's coming up towards the end of the show. If you haven't got a free copy of my book yet, I'll tell you how you can get a copy. Plus, we'll be talking about something called AppSumo. If you've never heard of AppSumo, lock your wallet away because you're about to spend a whole lot of money on apps that you didn't know you really needed.

    Voiceover:
    Paul Green's MSP Marketing Podcast.

    Paul Green:
    Now, if you're the owner of your own MSP, you've probably got several jobs within

    • 26 min
    Episode 50: How can your MSP compete against the big boys?

    Episode 50: How can your MSP compete against the big boys?

    In this week's episode

    It's time to be more like David and stop worrying about Goliath. If there's a massive dominant MSP operating in your marketplace, Paul has some invaluable advice this week on how you can dodge, duck and weave your larger competitor... and actually become a better and stronger MSP along the way
    Also in this week's show, if you've ever sat down and thought to yourself "if only we had a really simple marketing plan" - you've come to the right podcast! Paul welcomes a special guest who has the ultimate guide on how to systemise a brilliant marketing plan
    Paul also looks at the beauty and power of a multi touchpoint marketing campaign. Plus how you can free yourself from the day-to-day clutter in your life, work less and take more holidays

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    Paul mentioned the brilliant book – They Ask, You Answer by Marcus Sheridan
    Find out more about Paul Green's MSP Marketing Edge (in which there is a multi touchpoint 'campaign in a box' about ransomware)
    For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
    Paul's special guest was author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan on Amazon or get a digital copy at the90daymarketingplan.biz
    Many thanks to James Newell from Clear Sales Message for recommending the book The 4-Hour Work Week by Tim Ferriss
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on November 3rd will be cyber security sales expert Jennifer Bleam from the MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh, every Tuesday, for MSPs around the world. This is Paul Green's MSP marketing podcast.

    Paul Green:
    Oh my goodness. I can't believe I've

    • 30 min
    Episode 49: Why MSPs should never offer discounts

    Episode 49: Why MSPs should never offer discounts

    In this week's episode

    How would you want a client to describe your business in just 3 words? Hopefully 'cheap' wouldn't be one of those words! This week on the show Paul explains how discounting your services can affect your business in good, but (mostly) bad ways
    Plus, what's on your wall? MSP legend and author Karl Palachuk joins Paul to list some of the unbreakable rules he used to put up around the office, designed to focus him and his staff on growth
    Also how to win some incredible prizes to celebrate the podcast's first birthday. And some great tips on how to change your daily habits to make you more productive

    Show notes

    Out every Tuesday on your favourite podcast platform
    Presented by Paul Green, an MSP marketing expert
    In talking about the compound effect of creating better daily habits, Paul mentioned the brilliant book Atomic Habits by James Clear
    For more details about the competition to celebrate the first birthday of this podcast, just visit paulgreensmspmarketing.com/win
    Paul's special guest was the legendary author and managed services expert Karl Palachuk, talking about his ultimate guide for starting and running an MSP. Check out his book The Absolutely Unbreakable Rules of Service Delivery and the Small Biz Thoughts community
    Many thanks to Sam James from Fresh IT for recommending the book The Pumpkin Plan by Mike Michalowicz
    Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks
    Paul's special guest on October 27th will be author and marketing coach Cody Butler, talking about how exactly to make a great marketing plan. Check out his book The 90 Day Marketing Plan
    Please send any questions, ideally in audio-form (or any other feedback) to hello@paulgreensmspmarketing.com

    Episode transcription
    Voiceover:
    Fresh every Tuesday for MSPs around the world. This is Paul Green's MSP Marketing Podcast.

    Paul Green:
    Hello, and welcome back to episode 49 of the show. Here's what we've got coming up for you this week.

    Karl Palachuk:
    A lot of people at the beginning of the recession started saying, "Well, times are hard and Karl doesn't understand, and you can't get prepaid for everything."

    Paul Green:

    • 23 min

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