![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
14 min
![](/assets/artwork/1x1-42817eea7ade52607a760cbee00d1495.gif)
Respecting Data Privacy in Marketing Marketing in the Wild
-
- Marketing
Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support
Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.
---
Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support
14 min