26 min
Retooling Your Marketing Strategy Amid the Pandemic with Michaelynn Rose J&See: Views on Marketing
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- Marketing
In the final episode of season two, Meg Goodman chats with Michaelynn Rose, the director of marketing for Bernina. They talk about marketing on both the client and agency side of the table, how Bernina used education to reignite interest in sewing during the pandemic, and how direct mail is still an effective method of marketing with innovations like hyperpersonalization and digital printing.
In the final episode of season two, Meg Goodman chats with Michaelynn Rose, the director of marketing for Bernina. They talk about marketing on both the client and agency side of the table, how Bernina used education to reignite interest in sewing during the pandemic, and how direct mail is still an effective method of marketing with innovations like hyperpersonalization and digital printing.
26 min