6 episodios

The SEOLeverage podcast helps you as an online business owner to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

SEOLeverage.com Podcast Gert Mellak

    • Marketing

The SEOLeverage podcast helps you as an online business owner to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

    006 - Which SEO Service Is Right For You?

    006 - Which SEO Service Is Right For You?

    Podcast Highlights:
    01:27 - New website or just starting with SEO
    02:15 - Target research
    03:49 - Deep Dive Audit
    03:53 - Extensive Keyword research & Link Audit
    04:22 - List of Action Steps
    05:00 - Importance of Google image search
    06:04 - Solid Foundation
    06:24 - ERICA Consulting
    06:55 - Importance of Action Steps
    07:15 - Link Building
    07:44 - Why is in-house link builiding hard?
    08:12 - Find a Trusted Partner in Link Building
    08:52 - Let's Wrap This Up!
    09:51 - You Need External Help!
    10:38 - Don't Purchase Your Links Yourself!
    10:54 - You Definitely Want Professional Help
    11:51 - End

    • 12 min
    005 - Content Research

    005 - Content Research

    Content research is a lot more important than we can ever think of. May it be school, work or personal life. Doing the right research will definitely help you advance more! 
    Podcast Highlights:
    00:45 - Intro
    01:20 - What to write about?
    01:48 - Pick Your Battles Well!
    02:18 - Research, research, research!
    03:10 - Start Low
    04:34 - Gold in Trolls
    04:57 - Action Steps
    05:52 - Produce Something Ideally Better
    06:22 - End

    • 7 min
    004 - 11 Years of Content Marketing - with James Schramko

    004 - 11 Years of Content Marketing - with James Schramko

    Gert Mellak's mentor shares insights about his audience, and how to consistently create valuable content, year after year, by playing the long game.
    Podcast Highlights: 
    00:14 - Intro 
    00:34 - How Live Events Should Feel Like 
    02:55 - 80% Education - 20% Pitch 
    03:20 - Don't Sell Hard 
    04:07 - People Really Want Human Connection
    04:28 - Nurturing the Community 
    05:38 - Focusing on Feeding the Audience 
    08:59 - James' History & Prime Goal
    12:39 - A Very Good Overview 
    14:42 - Selling Information 
    15:07 - Roaring Interview with John Carlton
    15:54 - Podcast with Tim Reed
    17:31 - Why is Business Such a Long Game? 
    19:00 - Thought to the Future, Thought to the Now and Have a Nod Back to the Past 
    19:24 - Integrity is Rare
    21:44 - You Can Control Your Own Reputation 
    22:06 - SEO is Like a Reward System 
    25:04 - Consistency in Content Creation 
    25:32 - What Does It Take to be Consistent in Content Creation? 
    27:31 - Own the Racecourse 
    27:51 - Shrink It Down to Bite-sized Pieces
    29: 31 - You Don't Want Just One Channel 
    31:01 - Invest in Good Quality Content
    32:33 - How to Get a Team Going
    33:21 - Set Strong Expectations 
    36:14 - Tips in Order To Go Down the Right Way
    37:16 - Thanking James Schramko 
    37:47 - End 

    • 39 min
    003 - The Small Fish First

    003 - The Small Fish First

    Why the small fish first? It actually makes sense to go after smaller, lower search volume terms first. 
    The same way when you go fishing, you try to fish a smaller fish first and use it as a bait for the bigger one.
    Today, Gert talks about strategies we can do after catching the small fish and how to turn it into the big fish! 
     
    Podcast Highlights: 
    00:12 - Taking the main keyword into consideration
    00:28 - Importance of keyword research 
    01:16 - Rank for a high search volume term in your niche
    01:53 - The small fish first
    02:25 - What to do after catching the small fish
    03:44 - Outro 
    04:22 - End
     
    Transcript
    [00:00:00] Hello, and welcome to episode number three of the SEOLeverage.com podcast. My name is Gert Mellak, and today we are going to talk about fish. 
    [00:00:11] When it comes to SEO, you should take into consideration what the search volume of a search term is. So very often we know what the main keyword is we want to rank for, but we are not exactly sure how many people really search for this keyword.
    [00:00:28] We want to do a keyword research or have someone who knows their trade to create a keyword research for us and what the keyword research is going to give us is a list of terms that are actually searched by users on Google, for example. And it's also, if it's done in a decent way, you're going to give us an estimation on the search volume. Which is going to tell us how many searches are performed for this keyword. So if someone searches [00:01:00] for online coating, they are going to be a few thousand searches in a determined area for this term. It makes a difference if you go after a ranking for a high search volume term or a low search volume term.
    [00:01:16] When the term or keyword or query doesn't get searched for very often, it's less competitive and it's usually easier to get a ranking for that term than for a very specific and general one with the highest search volume. As an example, trying to rank for online business coaching in Ohio is definitely going to be easier than trying to rank for online business coaching.  Obviously, ultimately, you want to rank for a high search volume term in your niche.
    [00:01:53] However, it might make sense to go after smaller, lower search volume terms first. The same way as you sometimes when you go fishing, you try to fish a smaller fish first and use it as a bait for the bigger one.  On the website, you would still create a main pillar content targeting the highest search volume term first, but don't expect to rank it right away.
    [00:02:25] What you want to do is, afterwards, create a lot of pieces of content, a lot of articles around this main pillar content targeting, lower search volume terms you might be eligible to rank for. And over time, then aim at the big fish at getting your pillar content ranking. As action steps for this episode, I would encourage you to check your site and identify your desired keywords or get an SEO consultant or SEO agency to help you with this.
    [00:03:00] And then think about which smaller fish you could go after first. So there might be questions, there might be sub topics or specific angles about this topic you could write about. And all of those are going to build your authority in this space in Google's eyes.
    [00:03:15] So the more high quality content you have covering all kinds of aspects of this topic. When you structure your site well is going to make sure your brand gets more and more recognition in Google's eyes in this field, in this industry or for this topic. And slowly you can then go after bigger and bigger fish and make sure you're going to end up cutting the big one.
    [00:03:44] Thank you so much for listening to this show. If you think this is helpful for someone who is building a website or trying to make SEO work for them, please forward them this episode, send them a link, poi

    • 5 min
    002 - Design & User Experience - with Greg Merrilees

    002 - Design & User Experience - with Greg Merrilees

    What does Design have to do with SEO?
    Gert talks with Greg Merrilees from Studio1Design.com about the importance of design + user experience and Greg gives us his 10 tips plus his secret weapon!
     
    Podcast Highlights: 
    0:56 - Guest Introduction
    1:30 - Importance of Conversion Focused 
    3:27 - Humble Beginnings
    5:13 - User Experience
    6:52 - Getting the right balance between pretty design and conversion focus
    8:38 - User Experience & User Happiness
    11:47 - The Right Time to Invest on Custom Design
    13:59 - Facts about using templates
    15:29 - How to Make Sure Your Designs Convert
    19:42 - Leading with Value
    22:01 - Consistency is Everything. Focusing on Transparency. 
    26:06 - Doing Work with an Impact. Experience is Key. 
    28:36 - The Best Way to Engage an Agency
    30:43 - Leakage Points
    31:07 - Plug those Leaks
    33:43 - First Impression is Important!
    35:18 - Click Study
    38:18 - Your website is never finished!
    39:14 - Thanking our Guest
    39:24 - Greg Merrilees contact information
    39:29 - End
     
    10 Steps Checklist
    1 - “Does it clearly explains what problem your office solves?”
    2 - "Do you clearly explain how people benefit from your offer, right?"
    3 - "Do you clearly explain what's unique about your offer?"
    4 - "Do you have social proof to show that your social works?"
    5 - “Do you display your authority?”
    6 - "Are you being consistent?"
    7 -  "Are you leading with value?"
    8 - “Do you have a strategy for warming up cold traffic?”
    9 - "Do you display a clear pathway?"
    10 (Secret weapon) - "Do you have a killer website design that makes you look like an industry leader?"

    • 39 min
    001 - Happy Google Users

    001 - Happy Google Users

    Why is Google successful?
    In this episode, Gert Mellak teaches on why Google became so successful what they believe in and what they stand firm on.
    And as an SEO, what we can learn from their positioning and focus.
    Podcast Highlights: 
    1:18 – Why is Google so successful
    1:55 – What does Google do differently
    4:27 – What can we learn as online business owners from this
    5:00 – Action Steps
    7:33 – Let’s wrap this up
    7:50 – If a site wants to rank high
    8:26 – Thank you so much for listening to the show! 

    • 8 min

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