89 episodios

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

    • Economía y empresa

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

    089 - How to Grow a SAAS With SEO with Kevin Sahin

    089 - How to Grow a SAAS With SEO with Kevin Sahin

    Growing your SaaS business with SEO isn’t a simple thing.  It’s not like you just push a button and you expect that the content you created will rank first immediately.  It really does not happen overnight. It’s really about bringing value, forging relationships, the goodwill you build with your audience over time and finding the product market fit. 
    Valuable insights here from the conversation of Gert with Kevin Sahin from ScrapingBee.com, a company that specializes in web scraping. When your clients are tech savvy or more of the developers, you have to take caution in making sales pitches because they hate marketing. When you're doing content marketing targeted at developers, forget about all the conversion rates. You only get to them by providing value. That’s value, value, value! Think of your Saas business as a long term game.  Of course, there will be challenges and failures but you just have to be consistent and enjoy the process. 
     Podcast Highlights:
    00:00 Prologue
    00:35 Podcast Intro
    00:45 Introduction of the episode and the guest
    01:56 Kevin Sahin journey, from being in corporate to startups, then in SEO.
    06:31 Kevin's journey into web scraping, the challenges and failures and how they eventually launched ScrapingBee.com?
    13:14 How did Kevin and their company ScrapingBee get their first clients?
    16:26 Since Kevin started with building blogs, how did he create the blogs so that it ranked? (...How did he start to learn SEO and implement it?)
    22:28 Gert's personal theory on how Google takes signals and ranks a content as something good and with authority. 
    25:19 What else is important to consider when doing content for tech-savvy audiences? (...Why is it that any marketing tricks or optimization techniques are not received well by developers?)
    32:00 Kevin's advice to people who would like to grow their SAAS business through SEO or content marketing.
    35:23 Gert recapping the conversation with Kevin Sahin and the importance of having a long-term view in SEO.
    37:39 Where would listeners find the episode and the link to the Ahrefs course. 
    38:23 End
     
    Resources: 
    Ahrefs Blogging for Business Course - https://ahrefs.com/academy/blogging-for-business
    Connect with Kevin Sahin:
    Website: https://www.scrapingbee.com/
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 38 min
    088 - How to write Helpful Content - with Katrina McKinnon

    088 - How to write Helpful Content - with Katrina McKinnon

    When creating a content, you need to consider putting out visuals, those with elaborated images, perhaps including tables and the writer’s profile, as well. You also would need a caption that says something about the picture and if you’re selling something, what’s the benefit of buying it, right? 
    As Katrina McKinnon said in this conversation with Gert, there is power in creative story-telling and enhancing the reader's experience through interesting visual elements. She truly believes that you've got more chances of keeping your readers on the website, if your article looks beautiful, if it looks visually interesting. Content is King, but creativity is Queen. 
    Podcast Highlights: 
    00:01 Prologue
    01:02 Podcast Intro
    01:12 Introduction of the topic and guest, Katrina McKinnon
    02:08 How Katrina came into the niche of content creation and was she able to create her company CopySmiths?
    07:54 How does Katrina feel about Google's Helpful Content Update?
    11:51 Why are visual images very helpful in content creation? (...What are some of the things you can do to make your content more helpful for user experience?)
    17:29 What course of action did Katrina do in order to get a higher click through rate percentage for a client? (...Why is it that  people are also clicking on links?)
    21:56 Why is it important to include testimonials in your articles? 
    24:07 Gert's opinion on AI in terms of user friendly experience and what Google is missing on, but ranks them anyway. 
    28:25 What will give more chances to readers reading your article? (...Why is it important to add the writer profile on the article?)
    30:31 Especially on mobile phones, what would make users read your article instead of swiping back to search for another article?
    32:39 Why is it important to summarize in the first 25 words of an article and add a qualifying statement for the article and repeat that in the sub headings?
    35:02 What is the reason Gert believes Google was better off not announcing Helpful Content Update at all?
    36:07 Katrina's own reservations on how Google is able to tolerate bad and junky websites. 
    39:00 Gert recaps the conversation with Katrina.
    41:11 Katrina's final statement on the conversation.
    42:00 Where to connect with Katrina McKinnon?
    42:17 End
     
    Connect with Katrina McKinnon:
    Website - https://copysmiths.com/
    LinkedIn - https://www.linkedin.com/in/katrinamckinnon/?originalSubdomain=au
    Facebook - https://web.facebook.com/groups/2597165263893071/user/100000589649193/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 42 min
    087 - Grow Your Online Course With the Right Keywords

    087 - Grow Your Online Course With the Right Keywords

    There are so many things that you need to consider when writing an article or an online course in order for it to rank in Google Search.  You just don’t write whatever you like, but you need to prepare with the right keywords. You can test what related keywords come up by doing a search for a similar article you want to write about.  Keywords are really about connecting concepts, similar to connecting dots in an old children’s game to come up with a picture or a drawing. You also need to have a call to action in your article so that people reading it will be able to take the next step, which is what you really want in order to grow your online course.  
    Podcast Highlights: 
    00:01 Prologue
    01:39 Invitation to experience the demo of the SEOLeverage tool
    02:54 How to find the right keywords when writing a course? (...Where would the right keywords come from first?)
    04:09 Where else do we need to check for keywords for the content you want to write about?
    05:18 What research tools can you use to look for keywords?
    06:00 How do you ensure that Google is able to connect enough dots or concepts to understand that the article you wrote is relevant and has a lot of value?  
    07:21 Why is there a need to have a call-to-action in the article you are writing about?
    08:05 Invitation to book a demo with Gert
    08:48 End 
     
    Resources:
    The SEO Leverage App - https://seoleverage.com/app/
    UberSuggest Keyword Tool - https://neilpatel.com/ubersuggest/
    Ahrefs - https://ahrefs.com/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 8 min
    086 - Digging Deeper on Your Numbers

    086 - Digging Deeper on Your Numbers

    If you say that you have this much traffic, what are these numbers telling you? Does it give you the correct information?  Actually, what is important is to look at the numbers of people dropping off in the middle of reading your article, why they don't take the next step, why they never engage and some other factors. Actually these are the numbers that you need to analyze so that you will be able to convert more and get better results. 
    Podcast Highlights: 
    00:01 Prologue
    01:10  Introduction of the topic
    02:14  What is the difference between branded and non-branded traffic?
    03:32  Where do you get this segmented information from? (...Why is it better to increase your non-branded?)
    05:19  Why do you need to dig deeper and understand the  numbers that you get? (...What are those statistics and user sessions that you need to track and analyze?)
    08:06  Invitation to get help in analyzing your numbers.
    08:52  End 
    Resources: 
    The SEO Leverage App - https://seoleverage.com/app/
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 9 min
    085 - Branding and Emotional Intelligence with Christina Aldan

    085 - Branding and Emotional Intelligence with Christina Aldan

    Whether you are employed or a business owner, you have a brand, whether it is in the analog or digital form, you have a personal brand. It is really important that your messaging is consistent with your core values, that you are sensitive to what your clients’ and customers’ needs and meet them where they’re at.  When you nurture your relationships with them, they will always come back to you, whether it is for their current needs and future needs.  
    Branding is actually walking the talk.  For example, when your business is in body and mental health, you have to make sure that you bring the same messaging in how you carry yourself through the challenges.  You cannot be advocating mental health but here you are driving your team crazy with heavy workloads and even asking them to work overtime for free. There is such a thing as Emotional Intelligence and when used correctly can give so much potential for your business.  Emotional triggers as a tool for marketing campaigns are okay as long as they are ethical. 
    An extremely interesting conversation between Gert and his guest, Cristina Alda who is a brand strategy consultant, keynote speaker, trainer, and mentor. She offers businesses brand consulting and creative content for everyday media. 
    Listen to the very end of this podcast episode and learn how to build connections and carry on with your personal brand.  Enjoy!
     Podcast Highlights: 
    00:01 Prologue
    02:48  Cristina Aldan's background and journey to what she is doing now. (...How she evolved from chemical engineering, to ecology to tech and now building websites and creating brand strategies for people?)
    09:02  Why is it important for people in business to focus on their values and be consistent with their messaging?
    10:10  What does branding really mean? (...How does that translate to you as an individual or as part of the company?)
    12:19  Is branding going to be visual or will this go beyond just visuals? (...Where do you actually start when creating a brand strategy?)
    17:03  Why Cristina does not do blueprint programs and the like, and instead focuses more on the uniqueness of clients? 
    18:47  How Gert's team do their work in alignment to their core value of connection and communication?
    20:36  What should Emotional Intelligence be focused on? (... When are emotional triggers okay as a brand strategy?)
    23:55  Why is it important to recharge? (...How do introverts and extroverts recharge before interacting with people?)
    27:40  In what ways can we use emotional intelligence to connect better with our team and with our clients?
    29:19  How can we communicate across multiple channels, across different cultures but still maintain the same messaging?
    32:58  Clients and customers appreciate it more when businesses across all industries live it up to their core values of being authentic and integrity.
    35:41  What is the biggest difference between the mental health challenges people are facing today?
    37:24  What are the four buckets for emotional intelligence? (...How important are self-awareness and self-management?)
    39:36  A recap of Gert's conversation with Cristina.
    42:20  Where to Connect with Cristina Aldan?
    42:51  End
    Connect with Cristina Aldan: 
    Website - https://www.luckygirliegirl.com/
    LinkedIn - https://www.linkedin.com/in/luckygirliegirl/
    Podcast - https://podcasts.apple.com/us/podcast/1luckygirliegirl/id1544906363
    Instagram - https://www.instagram.com/luckygirliegirl/
    YouTube - https://www.youtube.com/playlist?list=PLyt5DAgDTQ6I58bY1BHTLWeNwPMFKGJle
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 43 min
    084 - Soft Conversions

    084 - Soft Conversions

    A conversion is heavily reliant on what are the user behaviors of people visiting your website. These user behaviors are your signals, however, if you are not tracking soft conversions before users act on what you actually want them to do, you are losing on a big chunk of data that can really convert. These data are different depending on the different projects a business has, e.g. e-commerce sites or lead generation sites. It is really important that you take into consideration these soft conversion indicators.
    Podcast Highlights: 
    00:01 Prologue
    00:33 Introduction of the topic
    00:52 What is the difference between conversions for different projects within an organization?
    02:25 How do you define soft conversion for an e-commerce site and a lead generation site?
    05:52 Invitation to head over to Seoleverage.com to schedule a free action step with Gert
    06:30 End 
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 6 min

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