56 episodios

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

    • Economía y empresa

The SEOLeverage podcast helps you as a growing business to attract qualified visitors to your website via search marketing. Topics like SEO, Google Ads, Remarketing strategies, but also segmented social media and e-mail marketing find a place here.

If you want to grow your online business, this is the show to follow!

Your host, Gert Mellak, shares stories and findings from his fast growing SEO agency, and interviews top experts who provide actionable insights for your business growth.

Check out SEOLeverage.com/podcast for more information, all episodes, as well as summaries and downloadable transcriptions.

If you have any questions, send them to support@seoleverage.com!

    056 - How to Improve Your Lead Magnet

    056 - How to Improve Your Lead Magnet

    People go to Google or other search engines because they are looking to find a solution to their problem or get some answers to their questions. It is, therefore, important to find the right strategy to improve your lead magnet in order to increase your prospects, conversion rates, and revenues. In this episode of SEO Leverage Podcast, you will get valuable insights from Gert Mellak in ensuring that the next logical step is the right initial content that will lead your prospects into the buyer’s journey. 
    Podcast Highlights:
    00:01 Prologue
    00:44 Introduction of the episode
    01:16 Some examples of pieces of content that can be used as a lead magnet.
    01:43 What is the one key role that should be fulfilled by a lead magnet?
    03:19 Why is it so important to produce the right initial content for the buyer's journey?
    05:02 What are some creative ways to improve on your lead magnet?
    06:05End
     
    Resources:
    Freelance services for your business: 
    https://www.fiverr.com/
    https://www.upwork.com/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 6 min
    055 - SEO with Champagne Glasses

    055 - SEO with Champagne Glasses

    Take a look at the visual of the bubbly champagne flowing seamlessly from glass to glass down to the bottom.  This is the same concept for the links that flow through your site, following the pathways created by internal links.  Like most websites the majority of the inbound links should be pointing to your home page. That means you need to ensure that the leads, using the internal links are shared with the other pages on your site. 
    Podcast Highlights:
    00:01 Prologue
    00:44 Introduction of the episode 
    01:20 The analogy of the champagne glass pyramid with SEO optimization.
    01:59 Why is it important to do the internal linking correctly, so that the bottom of the pyramid also gets its share of the champagne (leads)?
    02:43 How can you ensure that the pages that generate leads will get the most traffic and thereby also gain the most authority?
    03:55 End
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 4 min
    054 - From SEO Leads to Sales

    054 - From SEO Leads to Sales

    Many efforts to generate leads through SEO are done incorrectly. One of these is through email marketing strategies that are too salesy and pushy, which oftentimes turn people off.  That is why emails with this kind of content just sit in the inbox of email recipients. When used in a nurturing approach, email can be a powerful marketing strategy. This episode of the SEO Leverage Podcast highlights the importance of putting in place a good email sequence.    
     
    Podcast Highlights:
    00:01 Prologue
    00:39 Introduction of the episode  
    01:13 What do you do with the leads that you got through lead generation, for example email addresses? 
    01:40 How do you ensure that you have a nurturing email sequence in place? (...What are some of the email system automation that you can use?) 
    03:17 What are some of the email marketing strategies that are positioned incorrectly?
    05:17 An example of a strategy to make sure that people get interested first, rather than immediately pushing for sale. 
    07:53 End
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 8 min
    053 - How to 3x Your Leads From SEO

    053 - How to 3x Your Leads From SEO

    If you want to increase your leads and convert, it is necessary that the call to action is clear and visible to the people viewing your website. Whether it may be placed on a sticky header, sticky footer, or buttons across the article, people want to feel connected to the lead magnet in order for them to take the next step, to say yes, or to want to know more.  People are going to search for things that can solve their problems or something that can accomplish their search task.  We have seen this work with our clients achieving 3x leads from SEO.
     
    Podcast Highlights:
    00:01 Prologue
    01:12 Introduction of the topic
    01:42 How did we get a client's website back on track with our software and Erica program?
    02:00 What is the 80-20 Rule for identifying the pages driving the leads?
    02:39 The implementation processes or methods to increase the number of leads:
    Calls to Action are placed appropriately across the page; Start optimizing through specific lead magnets e.g. key URLs 05:47 Results achieved by two of our clients using our method.
    06:40 End
     
    Resources:
    The ERICA SEO Framework:
    https://seoleverage.com/seo-consulting/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 7 min
    052 - Lead Generation

    052 - Lead Generation

    People don't want the feeling of being pushed into purchasing something.  They want to do it freely as their own decision. While ads are interesting and it may work sometimes for people to take action, they would rather do their own research. A research based on necessity will more likely get people ready for the moment to take the next step and that is to make the purchase. This is where SEO works as a powerful tool for lead generation because the content that you have created is targeted for a specific audience, one that speaks directly to their needs.
     
    Podcast Highlights:
    00:01 Prologue
    01:04 Introduction of the topic
    02:15 Paid ads vs SEO when it comes to lead generation
    03:30 Why doesn't the content convert?
    04:14 The reasons why SEO is one of the most powerful tools in lead generation.
    05:49 What can SEO Leverage do to help you leverage SEO to its fullest advantage? 
    06:31 End
     
    Resources:
    The ERICA SEO Framework:
    https://seoleverage.com/seo-consulting/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 6 min
    051 - What is Search Task Accomplishment?

    051 - What is Search Task Accomplishment?

    In order to get our sites ranked in Google, we should optimize them according to the searcher task accomplishment. People really want results that satisfy the query or be fulfilled when they have learned how to do what they're trying to do. It is important to have this in mind in the content creation process to ensure that the users arriving at your site can accomplish the task they went on to Google for.
     
    Podcast Highlights:
    00:00 Prologue
    00:43 Introduction of the Topic 
    01:27 The Concept of Search Task Accomplishment
    02:04 How does the search task relate into the content creation process?
    03:37 Examples of what people would want to accomplish in doing a Search Task.
    06:29 End
     
    Resources:
    The ERICA SEO Framework:
    https://seoleverage.com/seo-consulting/
     
    Connect with Gert Mellak:
    Website: https://seoleverage.com/
    Email: info@seoleverage.com

    • 6 min

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