SEOLeverage - The SEO Podcast for Online Business Owners Gert Mellak, SEO

Although search intent is important, it should not be the sole focus when creating content or pages. It's crucial to consider other factors to understand why your content may not be ranking or why a competitor's content is performing better.  There is what we call Search Intent Mismatch and your type of content is not the type of content that Google wants to rank
Podcast Highlights:
00:00 Prologue 
00:09 Podcast Intro 
00:20 Introduction of the topic 
00:33 Why is Search Intent Mismatch the most important symptom that  causes your ranking to drop? 
01:55 When rankings drop, what needs to be factored in the revisions based on what Google is looking for to rank? 
03:01 Summary 
03:43 End 
 
Resources: 
Get 5 quick wins for your website's SEO
https://seoleverage.com/quick-wins
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

In this episode, Gert had a very informative conversation with Thomas Helfrich, the founder of  instantlyrelevant.com, who believes that in order to convert trust and loyalty from customers, you need to deliver non-stop relevance.  
We hear so much about AI and how it encompasses even marketing automation.  Both Gert and Thomas agree on the  advantages of automation, but it should be to accelerate the tasks of humans, not replace them. There is still a need to leverage technology with human led content development, social media management, and outreach for sales development, for example in the use of email marketing. 
Podcast Highlights:
00:00 Prologue 
00:33 Podcast Intro 
00:43 Welcome to episode and introduction of the guest
02:07 Self introduction by Thomas Helfrich and how he landed in AI what he does.
05:13 What are the issues presented to Thomas' team when being consulted in creating content? (...What do you need to watch out for when using these technologies?)  
08:45 AI is not a replacement for humans, but what areas can we leverage AI technology?
11:18 When it comes to content creation on the marketing side of things, what kind of technologies can be used? 
13:31 When is the right time to add value to a relationship whether personal or business?
15:43 How is email marketing an effective tool? (...Why is human led, not full automation still the best for B2B?)
18:15 Why is non stop relevance important in building trust to get loyal long-term customers?
19:41 What’s Gert's preferred email automation technology that can do value sequencing?
21:43 How is tech fatigue a bigger problem in your email marketing list? 
24:44 What would be the three tools or strategies that Thomas would suggest to look into?
27:42 Gert's recap of what was talked about in the conversation with Thomas. 
29:29 What is Executive Eminence and why do you need to raise it for your messaging, your content, in your strategy, in your brand image, etc?
31:17 Where to connect with Thomas Helfrich?
31:36 End
 
Resources: 
Email Automation Tools: 
Active Campaign - https://www.activecampaign.com/
Pipedrive - https://www.pipedrive.com/
 
Three Tools that Thomas recommends:
Fathom - https://fathom.video/
Calendly - https://calendly.com/
Better Proposals - https://betterproposals.io/
 
Connect with Thomas Helfrich:
Website - https://www.instantlyrelevant.com/
LinkedIn - https://www.linkedin.com/company/instantlyrelevant
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

For content creators, coaches, writers or similar service-based businesses, Intellectual Property protection is, more often than not, neglected or they probably do not have first-hand information of its importance.  Intellectual Property is your business and you need to protect it!  
The second piece that is highly important is Privacy Policy and from what Heather Pearce Campbell said, the guest of Gert in this episode, you cannot have a business and be online without it in place.  Heather is the founder of Pearce Law PLLC and she helps entrepreneurs protect their brands and provide legal support and legal information. 
This is an eye-opener episode for business owners not to neglect this very important step in their business - having that protection in place at the very start. 
Podcast Highlights:
00:00 Prologue
00:27 Podcast Intro 
00:41 Welcome to the episode and introduction of the guest
02:19 What was Heather's most challenging case she has worked on?
05:41 Why can't you not expect that people won't have the same standard as you do? (...What is the root cause of some business owner's legal challenges?)
07:26 What is an IP, what does it actually entail? 
10:06 How can people understand the protections that go along with IP?
15:02 Is there a difference when someone puts in a tick mark on a check box with a service business where there is a signed agreement? 
17:55 Some examples Gert shared when signing Terms of Purchase and his own experience signing documents for an international corporation, when he was still a freelancer.
20:00 For online course creators, what kind of legal terms should be used? (...Why is timing an important issue based on a legal perspective?)  
22:28 What are the things that you need to outline in the terms of purchase that will protect you? (...What is the difference between Website Terms and Conditions and Terms of Purchase?)
24:22 Why do you need to have a privacy policy in place?
26:07 As part of website protection, why is it important that there is disclosure of Terms of Purchase?
29:03 What are the risks with not protecting your brand and how can you go about protecting your brand?
33:33 Why is it important to analyze your audience, what countries will you reach out for your brand?
35:46 Gert's recap of everything that was discussed in Episode 97
36:54 Where to connect with Heather Pearce Campbell?
38:22 End
Connect with Heather Pearce Campbell:
Website - https://legalwebsitewarrior.com/
Email - heather@legalwebsitewarrior.com
Podcast - Guts, Grit & Great Business Podcast - https://podcasts.apple.com/us/podcast/guts-grit-great-business/id1516815054
Facebook - https://www.facebook.com/HeatherPearceCampbell/



Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

Chat GPT has been the buzz these days because of its AI generated content creation technology.  In today’s episode Gert had a very focused and frank conversation with Jonathan Gillman, the founder of originality.ai, and heads a team of experts that understands your needs when it comes to originality and human content creation.   
While GPT-3 or even going into GPT-4 in the near future, does makes some
sense,  such as cutting research time, outlining an article or marketing strategy or even creating a website without actual proficiency on a specific subject matter, to a great extent it promotes plagiarism and gives no credence to human ability for superior content. 
We’ll see how this whole AI thing is going through and how Google will act on it.  
Podcast Highlights:
00:00 Prologue
00:35 Podcast Intro
00:45 Welcome to episode 96 and introduction of the episode topic and the guest
02:05 Jonathan Gillham's background and his experience in AI detection and plagiarism. 
03:39 How can people know if the content was written by a human?
05:21 Where does Jonathan see AI content to make most sense?
09:59 How does the detection actually work? (...How can non-tech experts understand the process of detection if content is a work of an AI writer?) 
12:04 What does the training look like in the future in order to determine GPT level of accuracy?
12:55 Jonathan's opinion on how Google will react to content being a commodity? (...Will Google apply some mechanism to restrict their search results as human generated?) 
14:52 Why Gert was surprised Google did not do anything earlier with GPT and why he believes that Google needs to have an alternative solution rather than pulling the brakes too much.
18:32 What's Jonathan's take on GPT4 in comparison to the other versions of GPT?
24:12 Jonathan explains how his own software, a plagiarism checker and AI detector works. (...What are the percentages of probability of human generated and AI generated?) 
28:05 Where to connect with Jonathan Gillham?
28:22 End
Resources:
Plagiarism checker mentioned in the conversation:
Copyscape Plagiarism Checker - https://www.copyscape.com/
 
Connect with Jonathan Gillham:
Website - https://originality.ai/
LinkedIn - https://www.linkedin.com/company/originality-ai/
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

Have you heard about Audio Summits? If this is the first time you heard about it, you will be excited by this game changer format of having a summit or a conference from a totally different perspective. It does not require a commitment for an audience to be at the summit at a particular set time, it respects your time and you can participate on it on the go. There's more to it than being a lead magnets and for sure, you'll be hooked, especially when you are often invited to be a speaker on summits.  
In this episode, Gert had an expert on the show in creating Audio Summits in the person of Anke Hermann, an international speaker, author and award winning trainer and facilitator. Listen to this episode and learn why Audio Summit is going to be the next big thing.
Podcast Highlights:
00:00 Prologue
00:47 Introduction of the episode and the guest
01:27 How Gert and Anke hit it off with so many things in common with them?
02:06 Why does Anke not like the way existing summits are being pitched in, even though it is free in terms of money? (...Why does she think their concept does not work?)
07:03 What is an Audio Summit, why is it different from a video summit?
12:46 Why is Audio Summit going to be a game changer? (...What does it offer that traditional summits don't have?)
17:22 What does the tech part look like in running an Audio Summit and what else is needed? (...What is the process for creating an Audio Summit?)
21:26 What is wrong with people thinking summits are lead magnets? (...What is the third process that needs to be managed?)
27:05 A recap from Gert on the points raised by Anke on the processes of creating an Audio Summit.
29:22 Where does Anke promote her Summit? 
31:57 How long will the summit content or audio be accessible to those who signed up? 
33:43 Where to connect with Anke Hermann?
34:30 End
 
Resources:
Hello Audio - https://helloaudio.fm/
ClickUp - https://clickup.com/
Book of Anke Hermann - Taming the Monsters: How to Rise Above Tech Frustration and Build Your Business Online With Joy and Confidence
https://www.amazon.com/Taming-Tech-Monster-Frustration-Confidence/dp/B088N4W9MP
Connect with Anke Hermann:
Website: https://ankeherrmann.com/
Website: https://createconnectandflourish.online/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com

Before we can really appreciate Content Design, we need first to understand for what purpose we need it for. Content Design is necessary for discoverability of search users for their search intent. It is the primary intention why users are searching for something.  It could just be simple data they are looking for or maybe more complex information, but making your content visible and interesting for users to consume it depends on your Content Design.
Content design is a framework that considers the behavior of users interacting with your content. While jazzy designs, graphics and fonts are important, content design is more on understanding the users and their needs. 
Podcast Highlights:
00:00  Prologue
00:20  Podcast Intro
00:32  Introduction of the episode
00:46  Invitation to head over to SEOleverage.com/podcast 
01:08  Why does content design matter and for what purpose do we need content design?
02:25  What are the three aspects of content design that can best find the answers to users' search queries? 
05:09  Why is Content Design one of the important leverage points that we see on established sites? 
05:45  End  
 
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: info@seoleverage.com