A podcast about the people behind the products, services and brands we love.
Sparksesh is dedicated to shining a light on the people who create, design and test the things we interact with in our lives: real talk about how the research gets done that shapes almost everything in our world.
Ep.4 - Lime vs. Green Apple Skittles & Innovation Strategy
In this episode, Michelle Gansle (Mars Wrigley) and Inna Pasalis (Philips) talk to Nikki Lavoie about changed M&M formulas, lime vs. green apple Skittles, innovation strategy and giving back to the community.
Ep.3 - Tricky Soup Packaging & Two-Way Communication
In this episode, Lucy Davison (Keen as Mustard Marketing) and Nikki Lavoie (MindSpark) talk about condiments, tricky soup packaging, Black Lives Matter and the importance of two-way communication among brands.
Ep.2 - Falling Through the MRx/UXr Looking Glass
In this episode, Elina Halonen (Behaven), Alicia Dornadic (MindSpark) and Nikki Lavoie (MindSpark) talk about the parallels and differences between market research and user experience research across the globe.
Ep.1 - Market Nachos vs User Nachos
For our first-ever Sparksesh podcast episode, Steve August and Nikki Lavoie talk about market up and downs, entrepreneurship, different founder types, market nachos vs. user nachos and speculate what direction the research industry is headed towards.