4 episodes

A podcast about the people behind the products, services and brands we love.
Sparksesh is dedicated to shining a light on the people who create, design and test the things we interact with in our lives: real talk about how the research gets done that shapes almost everything in our world.

SparkSesh by MindSpark Research MindSpark Research Intl

    • Business

A podcast about the people behind the products, services and brands we love.
Sparksesh is dedicated to shining a light on the people who create, design and test the things we interact with in our lives: real talk about how the research gets done that shapes almost everything in our world.

    Ep.4 - Lime vs. Green Apple Skittles & Innovation Strategy

    Ep.4 - Lime vs. Green Apple Skittles & Innovation Strategy

    In this episode, Michelle Gansle (Mars Wrigley) and Inna Pasalis (Philips) talk to Nikki Lavoie about changed M&M formulas, lime vs. green apple Skittles, innovation strategy and giving back to the community.

    • 48 min
    Ep.3 - Tricky Soup Packaging & Two-Way Communication

    Ep.3 - Tricky Soup Packaging & Two-Way Communication

    In this episode, Lucy Davison (Keen as Mustard Marketing) and Nikki Lavoie (MindSpark) talk about condiments, tricky soup packaging, Black Lives Matter and the importance of two-way communication among brands.

    • 43 min
    Ep.2 - Falling Through the MRx/UXr Looking Glass

    Ep.2 - Falling Through the MRx/UXr Looking Glass

    In this episode, Elina Halonen (Behaven), Alicia Dornadic (MindSpark) and Nikki Lavoie (MindSpark) talk about the parallels and differences between market research and user experience research across the globe.

    • 44 min
    Ep.1 - Market Nachos vs User Nachos

    Ep.1 - Market Nachos vs User Nachos

    For our first-ever Sparksesh podcast episode, Steve August and Nikki Lavoie talk about market up and downs, entrepreneurship, different founder types, market nachos vs. user nachos and speculate what direction the research industry is headed towards.

    • 42 min

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