Standout Marketing - How to develop Visionary competence for the next competitive move Standout Marketing: How to differentiate your organization is a Sea of Sameness

In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will: Explain what visionary competency is and why it is importantDiscuss what “being visionary” looks like in B2B sales...