10 episodios

Start Yours is a podcast about what it’s like to start a business. We talk with entrepreneurs about ecommerce, dropshipping, and all things launching a business. Guests have gone through the headaches and triumphs of starting a business so you know what to expect (and what to avoid) when you start yours.

Start Yours | An ecommerce, dropshipping, and entrepreneurship podcast from Oberlo Oberlo

    • Empresa

Start Yours is a podcast about what it’s like to start a business. We talk with entrepreneurs about ecommerce, dropshipping, and all things launching a business. Guests have gone through the headaches and triumphs of starting a business so you know what to expect (and what to avoid) when you start yours.

    How much money you need to start marketing your store (and the best ways to spend it)

    How much money you need to start marketing your store (and the best ways to spend it)

    How much money do I need for marketing when starting a store? How much does it cost to advertise on Facebook? How many products do I need to advertise at a time? When should I cut my ads? If these questions sound familiar, you're not alone. Everyone asks stuff like this. And we're here with the answers. In this episode, we are once again enlisting Oberlo's own dropshipping mastermind Magda Kuzminski, who breaks down the 10 most frequently asked ecommerce questions. Here are some of the topics Magda hits on:

    Investing in data: "It's important to note that when you're spending this money on ecommerce marketing, you're not gambling it away, you're investing it. You're investing it into data. And the data that you're investing ecommerce marketing into can mean a few different things. As a basis, it's at least gonna be showing you what is and isn't working in terms of your products. Maybe your product isn't picking up traction. Second, it will tell you whether maybe your audience is or isn't working. Are you marketing it to the right people? And third, it depends on the platform you're using, but most dropshippers use Facebook ads when promoting their dropshipping business with ecommerce marketing."

    Falling in love with a product: "As a dropshipper myself, I have fallen victim to this so many times. I fall in love with the idea of a product. I see the vision, I see the millions behind a product when I find it on AliExpress. I know this is a winner. But it might not be, and sometimes it really isn't. I've wasted a lot of money on products that I thought were gonna be winners for sure, I could see it, and I could see my bank account overflowing. But they weren't, something about them just didn't hit with customers, customers just didn't necessarily want them. Maybe it was the price, maybe it was the way that it looked, maybe it just didn't hit a nerve with customers. And that's okay, because we're not marrying our products, we're trying to sell them."

    Determining the best target markets: "Geography is so important when it comes to targeting because different countries have different factors involved that you want to keep in mind. The first is spending power. Most dropshippers start out by targeting the United States with their ads because the United States spends the most money. It's the biggest market by far, it totally crushes the rest of the world, and people in the United States buy a lot. However, that also means that running ads in the United States is expensive because it can be extremely competitive. So you really want to keep that in mind when considering ecommerce marketing there."

    There is plenty more – this episode is a monster. So join us as we hit on the 10 most frequently asked marketing questions.

    • 1h 4 min
    How repeat failure turned into the world's most popular dropshipping app

    How repeat failure turned into the world's most popular dropshipping app

    In this episode we talk with Oberlo co-founder Tomas Slimas. Before launching Oberlo, Tomas was a dropshipper and ecommerce entrepreneur himself, trying – and often failing – to make money online. He eventually got it figured out and generated $3 million in revenue on a single store in a single year. Tomas sold that business and then doubled down on dropshipping, founding Oberlo in the hopes that anyone could do what he had just done – build a successful online business without ever holding inventory.

    We talk with Tomas about how dropshipping has evolved since he started back in 2014, the traits he has seen again and again in successful dropshippers, and some of the less glamorous elements of his founder story. Tomas also gets into how growing up in Lithuania might have given him a scrappy streak that some of his American founder counterparts might not have grown up with.

    Tomas hits on...

    Why he got into entrepreneurship: "So when I started out, I didn't have many options. So my options were to go work at a restaurant or a cafeteria – and there was nothing wrong working there, but it just didn't really excite me as an opportunity. So if I had options at the time of working at great companies around the world or even the big corporations or small corporations, or whatever, I didn't have any objections to taking that job. So, it wasn't a philosophical kind of decision not to work for anyone. It was just like if I had better options. I thought at the time that the best option I have is to start something of my own."

    The mentality of dropshippers: "And I think what many dropshippers have in common is that they are trying to make it work. So they're really hungry for success and they're looking for ways of how they could succeed, and how could they grow bigger and make more money or have an ability to travel the world or have an ability to work from home or whatever their dream is. So I think we all have that in common. And I had it too and yeah, I was really trying to make it and then I was just stumbled upon dropshipping and dropshipping worked out for me."

    What makes dropshipping unique: "Dropshipping really strips away all the details and it really just focuses on how could you take a product and sell it for a higher price and make money out of that. So there is not so much romance in like packing of the products yourself and shipping it to your customer with a 'Thank you' note or doing all kinds of that stuff. So, I think dropshipping really helps you focus on what is essentially arbitrage or of selling products at a higher price than you get. And that is really common. That's what Walmart does. So it's not something like special, but it just really helps you focus on that."

    • 34 min
    The video game that helped shape this ecommerce entrepreneur

    The video game that helped shape this ecommerce entrepreneur

    At first, ecommerce reminded Emma Reid of video games. It was addictive, exciting, competitive, and tons of fun. But then things fell apart. Her dropshipping supplier botched thousands of orders, she lost $10,000 in a month, and then the burnout set in. She joined us on Start Yours to explain what went wrong, the lessons she learned, and why she’s back in the game running another online store.

    Emma hits on tons of topics, including:

    The similarities between video games and ecommerce: "There's definitely some overlap and I think video games did make me who I am – like the ability to get obsessed with something so much and like just lose yourself in the moment... Ecommerce can be pretty difficult, but at the same time, it was sort of just natural because you have that experience in video games – like where something doesn't go right and you can just get a do-over and go back and fight the boss again. You can just keep going and learning from your mistakes and that applies to real life as well. Even though, yes, there is more at risk because it is real life by playing with real money, but it's still, you can always try again and you can keep going and learn from your mistakes and do it better next time."

    The challenges of setting your schedule as an entrepreneur: "There was definitely a lack of direction and structure. And if you don't really know what's going on and what's gonna produce your results, you still have to go back and test and keep working and keep being obsessed with it until something does break through and work. So if you don't know what you're doing, then you're gonna have to try a lot of things. It's also really hard to actually control yourself and actually do the work instead of playing video games or going on holidays, because if you're not doing that, then you're not producing income. If you basically are your business, and you don't have anyone that you've hired to do the jobs for you, then you are your business, and you have to keep working to keep producing income. If you do slack off or take an extended break, then things can go down the toilet pretty soon."

    On not quitting when things get tough: "So don't be afraid to test things, don't be afraid to fail and actually lose a bit of money or have bad experiences. So, bad supplier experiences, bad scaling experiences – just keep going and don't give up on trying, until you actually have it working. You can do anything you set your mind to, really. And I just wish I'd had the confidence to do that with my first store. Obviously my whole life I've grown up with that sort of mindset, but just actually knowing... Yes, you can do this, you can set your mind to it, and learn the thing and put in the effort, to get those results. So figure out what you actually have to do every day to get the end result and you will succeed. You will get the end result if you just don't give up."

    • 43 min
    How to find success in 2020 without a "traditional job"

    How to find success in 2020 without a "traditional job"

    Kory Szostak (27) and Rodney Zachariuk (25) were borderline embarrassed to be launching their own business. “Where we're from, this is not a traditional job at all,” Kory says. That might sound silly now, after a couple hundred thousand in revenue. But before they found success they were basically tiptoeing around the topic with family and friends. They’d politely decline offers to hit the bars and instead spend their nights lurking on Reddit and consuming hours upon hours of YouTube tutorials. "To explain that we're busy from the time that we wake up to the time that we go to bed is kind of difficult for people to comprehend when it's not a traditional job," Rodney explains. 

    They’re not being secretive anymore, though. And in this episode of Start Yours, Rodney and Kory – a pair of friends from Vancouver – explain exactly how they turned an interest in ecommerce into a job that has fueled the lifestyle they always wanted. They hit on...

    How awkward it felt at the beginning: "And people understand – okay, yeah, when you're working, you're busy, but they think you're off at 4:00 PM or 5:00 PM... But we couldn't really explain to people. It's not that we have a salaried position anymore. Let alone no one knew what we were even working on this, so it was kind of just us saying like, 'Oh sorry, we can't make it,' but not really having an excuse or trying to deflect the questions for the whole time."

    Evaluating their options before they started: "We were looking at, is this gonna be worthwhile for us in the long run? Especially when we're working in an industry where we have the ability to move or work remotely, so you wanna take advantage of that, and that's where we're at now, just searching for places to go where we can have the lifestyle that we want to enjoy with just WiFi and the accessibility of the Internet."

    How they sniffed out the best niche: "So we just wanted to reverse engineer the process and we saw that social media was a huge driving factor to build an organic engine for a lot of these stores. So we kind of started to build the social media accounts on Instagram to see if there was gonna be audience engagement, if people were interested in it to begin with, and we wanted to just test that to see if it was worthwhile before we put all of our effort into that specific niche."

    The importance of choosing a target audience: "I think it's a lot easier to kind of move people down the conversion funnel when they are invested in something like their hobby. People are more likely to spend money on their hobbies versus anything else. That's something that brings joy to them, that's something that... it kind of plays on their emotions, because it's something that they get excited for. It's one of those things that when you're passionate about something, you don't really have an issue with spending money on it, right? Like if you went to a guy that loves fishing, he has no problem buying a $300 fishing rod whereas he might have trouble or he might find friction with purchasing an expensive dinner. So, there's two different avenues where he can spend his money and one's a lot easier for him to spend his money on."

    • 56 min
    How to turn a Facebook group into a business

    How to turn a Facebook group into a business

    Six figures of revenue with $0 spent on advertising? Yes, please! A pair of dropshippers from Utah, Mandie and Aubrey, joined us to explain how they’ve made six figures of revenue without spending a dime on advertising. The secret? Their Facebook group, which they’ve used to launch not one, but two successful businesses. They talk about how they keep their ad budget at $0, and how they get customers to keep coming back – even the ones who know their products are coming straight out of China.

    They hit on...

    Satisfying the Facebook algorithm: "I think one of the things we noticed makes the biggest difference is organic engagement. We'll make a post, those silly little 'name your favorite coffee drink' or just a silly little one word answer type thing and we'll put those in the post every now and then and just start getting a conversation going. It has nothing to do selling. If we can get that engagement, we've noticed we'll get our posts into their feed a lot more.... If you look on our analytics on our end, the most viewed posts, they always end up being those stupid engagement posts that we do, like one that we did recently was peanut butter and grape jelly, or strawberry jam, comment to vote. And people will just fight to the death over that in the comment section. It's great for us 'cause, yeah, we're just sitting there with our popcorn, watching it all go down."

    The wholesale model they were using before dropshipping: "Our homes were filled with inventory constantly. We had just products all the time, and we were sitting, we would have to set pick up times for the members who live locally who wanted to pick up, so it would be, 'Okay, you can come Thursday from 5:00 PM to 8:00 PM,' and then we'd have to stay home and answer the door and our families hated it and hated us."

    Being women in the dropshipping space: "Yeah, we've watched a lot of the Oberlo content and it's very often this mid-20s guy, who is responding from his chateau in Greece that weekend. And we're so, so different from that. Our lifestyles could not be more different. We have kids, young kids at home and we have families. And the travel lifestyle, while it sounds great, it's just not... It's not a reality for us. So while we are unique in our lifestyle, it's also, I wouldn't say we even compare or have any sort of competition as far as... When we watch other people, it's like, well, you do you, but that's not my journey."

    You can read more about Mandie and Aubrey on the Oberlo blog: http://bit.ly/2kI3BHp

    If you want to reach out, shoot us a note at podcast@oberlo.com

    • 31 min
    10 Questions Every Dropshipper Asks

    10 Questions Every Dropshipper Asks

    Every successful dropshipping story starts with questions. Lots of them. So in this episode of Start Yours, we answer the most frequently asked questions about dropshipping. We sourced these questions directly from, well, you. From entrepreneurs, from dropshippers, from people who want to know more about how exactly this whole dropshipping thing works.

    How much money do you need to start dropshipping? What to do about Amazon? How come I have traffic to my store but no sales? Why do, like, 85 different suppliers all offer me the same product? We hit on it all.

    When it comes to getting traffic but no sales: "Once you have everything set up and you think everything should be working, it can be really daunting to understand what isn't, what is the secret piece of the puzzle that is not working. And as someone who has answered those questions a lot in the past I can tell you a few steps to take that are gonna really help you break this down...You know your ads are already working so you can give yourself a pat on the back for that because that's already a huge achievement, but once you open the store, that's when you really get to work from the perspective of a customer."

    When it comes to startup costs: "This is a really important distinction that I think a lot of beginner dropshippers don't make – when you start a dropshipping store, you're starting a business, so it's not just expenses, these are investments you're making into your business. And dropshipping is one of the cheapest ways to start a business right now, so it's really important to keep that in mind when you're going through the expenses of getting started.

    When it comes to finding legit suppliers: "Send them a message. Send them a message and then just ask them about a product. Maybe ask them about shipping. See how long they take to get back to you. This is really important – you wanna make sure that they're gonna be able to communicate with you if something goes wrong."

    If you want to reach out, shoot us a note at podcast@oberlo.com

    • 59 min

Top podcasts de Empresa

Otros usuarios también se han suscrito a