Join Kristin Sundin Brandt, president of Sundin Sports Marketing, as she talks to, and shares lessons from, people who market sports (even if they may not consider themselves sports marketers) including business owners & brands, athletes & brand ambassadors, race directors & event organizers and more!
Episode 8: Drink Simple
How do you break into an incredibly competitive market with a product that most people have not heard of? We welcome Kate Weiler, one of the founders of Drink Simple (formerly Drink Maple) to discuss this, as well as the many things she has learned...
Bikes Fight Cancer
Long-time Pan-Mass Challenge (PMC) riders, Meghan and Johnny Morin, are not just fundraising powerhouses, having raised nearly $200,000 to benefit the Dana-Farber Cancer Institute, they also epitomize all that makes the annual fundraising event...
Personal training during a pandemic
Those in the fitness industry have been severely impacted by the Coronavirus Pandemic. On this episode, we talk to personal trainer, Stacey Grant Lewis, about how she has continued to connect with clientele during COVID-19, and how the work she did...
Celebrating 40 Years of Farfar's
For generations of visitors, The Danish Ice Cream Shop has brought fun and ice cream to Duxbury, Massachusetts – no shoes required! As the family prepared to mark their 40th anniversary, they found unique ways to celebrate their history, their...
Racing with the Weasels
What are the challenges and rewards of being a bicycle race organizer? Colin Reuter and Chip Baker, organizers of iconic cyclocross races, Ice Weasels and Night Weasels Cometh, share insight, stories and advice.For show notes, links, or to learn more...
Pan-Mass Challenge (PMC) Podcast
What goes into launching a podcast for the annual bike-a-thon