20 episodios

After 10 years in fashion buying, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands.
My focus with The Fashion Feed is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.

The Fashion Feed elizabeth stiles

    • Moda y belleza

After 10 years in fashion buying, I'm now a fashion brand consultant working 1:1 with new & innovative clothing brands.
My focus with The Fashion Feed is to open up the conversation & highlight the many roles within the fashion industry & also educate emerging fashion brands with industry information they can't find online.

    Episode 19 - 2020 retail trends with Elizabeth Stiles

    Episode 19 - 2020 retail trends with Elizabeth Stiles

    If you read the news - there’s a lot of doom and gloom around retail at the moment but I’m here to inject a bit of fun and positivity for the independent brands!

    This episode is a solo episode after a lot of you enjoyed the one I did about my career history and all about 2020 retail trends

    I take some time out each week to read articles on these platforms & I highly recommend signing up to their newsletters

    BOF

    Fashion United

    Drapers

    • 17 min
    018 - Heather Williams @ sourcing playground - how to find a factory for your brand

    018 - Heather Williams @ sourcing playground - how to find a factory for your brand

    In this episode we discuss :

    - Heather’s career history to date

    - Why she launched Sourcing Playground & how you can use it

    - Best practises when working with a factory

    - The huge topic of sustainability!

    • 52 min
    017 - Lauretta Roberts @theindustry.fashion - the secret to getting ahead in the fashion industry

    017 - Lauretta Roberts @theindustry.fashion - the secret to getting ahead in the fashion industry

    In this episode we discuss :

    making fashion intelligence & data accessible to the creative industry

    pitching for investment & what they look for

    why being kind can take you a long way in your career path

    the lessons Lauretta learnt from her previous roles at Drapers & WGSN

    • 41 min
    016 - Jane Hamill - increase your sales & make more money (actually!)

    016 - Jane Hamill - increase your sales & make more money (actually!)

    In this episode we discuss :
    - how to get more sales for your business as a direct to consumer brand
    - understanding who your customer is & how to actively attract them
    - how to make people care about your business with your messaging
    - why you need a solid content marketing strategy
    - the importance of building your own list
    - explaining sales funnels, lead magnets & why you need them

    • 1h 1m
    015 - Katie Towle - everything you never knew about fabric

    015 - Katie Towle - everything you never knew about fabric

    In this episode we discuss :

    the role of a fabric sourcing team in a retailer

    how to choose the right fabrics for a garment

    spotting fabric trends and what’s in store for 2020

    best practises at fabric trade shows

    where to buy fabric

    what each country’s fabric specialism is

    discussing Katie’s worldwide travels when fabric sourcing!

    we launch into a full blown fabric lesson with the differences between fibre & fabric / woven & jersey

    • 1h 2 min
    014 - Lucy Hitchcock @ Sassy Digital - how to launch a fashion brand with a small audience

    014 - Lucy Hitchcock @ Sassy Digital - how to launch a fashion brand with a small audience

    In this episode we discuss :

    which social platforms should be your priority when launching

    how to grow your audience on and offline

    the importance of community when starting out with something new

    how facebook groups can help ease anxiety around business hurdles

    which web platform is best for you as a fashion brand

    tips on how to write blogs for good SEO purposes

    how to break the formatting on Mailchimp & design emails that are on - brand

    • 52 min

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