The FMCG Guys

Dwyer Partners
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The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

  1. 333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity

    hace 2 d

    333. Rani Al Hajji, Chief Growth and Transformation Officer, Personal Care at Unilever Live in Cannes: Creators, Authenticity, Attention, Cultural Moments, AI in Discovery and Creativity

    Watch on YouTube: https://youtu.be/LyXPFD3e7JU Rani Al Hajji is Unilever's Chief Growth and Transformation Officer for Personal Care, overseeing iconic brands like LYNX/AXE or Rexona/Sure. He joined Efrain and Daniel live at our Residénce in Cannes on June 23rd to speak to the audience (now extended to all our listeners) about his view on Marketing as a full-funnel proposition, authenticity, the talk of the town during the festival, creators, trends and more.  Tune in to hear about: Creators, the most popular topic in Cannes 2026 Why relevance and distinctiveness matter more than simple brand visibility How Dove, Rexona and Axe are activating around the FIFA World Cup What should actually be a priority for Marketing Leaders How he's working around their key brands to engage with consumers and get people's attention His view on Retail Media and how Brands and Retailers partner more closely The impact of AI on product discovery and purchase and creativity More Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    28 min
  2. 332. Octavie Gosselin, VP at Mirakl Ads Live from Cannes: Retail Media, AI, Marketplaces, Trade vs Media

    hace 5 d

    332. Octavie Gosselin, VP at Mirakl Ads Live from Cannes: Retail Media, AI, Marketplaces, Trade vs Media

    Watch on YouTube: https://youtu.be/LncJFGgNztI  Octavie Gosselin is the VP at Mirakl Ads, the Retail Media business unit of the namesake technology company famous for helping Retailers launch and run online marketplaces. With this background in mind, she joins Daniel live in the House of Consumer Goods & Retail in Cannes to speak about the future of Commerce Media, Marketplaces, empowering Retailers and Brands, Embracing AI and, of course, her own personal journey from McKinsey to her current P&L role. Tune in to hear about: Why marketplaces are becoming an important retail media growth lever How retailers can monetize thousands of sellers without adding operational complexity The difference between trade marketing and retail media, and why they can be complementary Why algorithms, relevance and personalization are core to retail media performance The challenge of fragmentation across retail media networks How omnichannel retail media is evolving through partnerships like Mirakl Ads and Broadsign Why AI and business agents could transform campaign optimization and execution Octavie's career journey from McKinsey to Mirakl

    37 min
  3. 331. Justin Sandee, Director Commercial Development at bol.com Retail Media: Dutch Camping and Festivals, Retail in Media, Search, Marketplace Dynamics

    4 jul

    331. Justin Sandee, Director Commercial Development at bol.com Retail Media: Dutch Camping and Festivals, Retail in Media, Search, Marketplace Dynamics

    Justin Sandee heads up Commercial Development for bol.com's Retail Media offering. For those who are not familiar with this brand, bol.com is the largest online retailer in the Benelux area, consistently topping other very well known foreign competitiors. It is also now part of Ahold Delhaize. In this conversation, Justin speaks with Daniel precisely about this: how a Dutch company has been able to consistently connect with consumers through a relevant, localized approach. Tune in to hear about: Why retail media networks need to speak the language of marketers How bol evolved from an online bookstore into a major marketplace and media platform Why retail media is strongest in the consideration and performance stages The importance of transparency, measurement and proving advertising impact How AI, LLMs and shopping agents could reshape the consumer journey Why retailers must build strong foundations before chasing the latest media trends More: Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    46 min
  4. 330. Ashley Kechter, Global President at Vuori in Partnership with Shoptalk: Brand Fans, Community around the Store, Athleisure Category, Product Discovery

    1 jul

    330. Ashley Kechter, Global President at Vuori in Partnership with Shoptalk: Brand Fans, Community around the Store, Athleisure Category, Product Discovery

    Ashley Kechter is the Global President at Vuori, a California-born performance apparel (commonly referred to as Athleisure) brand. She joins Daniel in partnership with Shoptalk Europe, where she was one of the star speakers, to discuss the rapid rise of the company. She explains how Vuori combines product quality, community and a distinctive brand identity with an ambitious international expansion strategy—while ensuring that the brand remains locally relevant in every new market. In this episode, we discuss: How Vuori grew from a California garage into a global premium apparel brand Why product quality and a "fabric-first" approach remain central to its success The challenge of protecting brand DNA while adapting to local markets How stores help Vuori build community and strengthen customer relationships The changing role of search, AI and conversational commerce in product discovery Ashley's leadership philosophy and why senior leaders must stay close to younger teams and new ideas More Learn more about Shoptalk Europe: https://europe.shoptalk.com/home  And their upcoming Shoptalk Luxe (Abu Dhabi, Feb '27): https://luxe.shoptalk.com/home  Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    34 min
  5. 329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse

    24 jun

    329. Greg Deacon, VP of Media Ads, Key Accounts and Business Development at Snappy Shopper: Independent Retail, Q-Commerce, Retail Media for FMCG, Convenience and Impulse

    Greg Deacon is VP of Media Ads, Key Accounts and Business Development at Snappy Shopper, a leading UK-based Q-Commerce player. In this episode, he joins Daniel to explore the evolution of quick commerce, the growing importance of independent retailers and the opportunities retail media creates for FMCG brands. They discuss how digital shopping is reshaping store formats, product strategies and consumer behaviour—and why brands that continue treating quick commerce as a secondary channel risk being left behind. Whether retail media should really be considered a "tax" How Snappy Shopper supports independent retailers through quick-commerce technology Why online demand is shifting convenience stores towards larger packs and take-home missions The challenges created by silos across brand, e-commerce and shopper-marketing teams How creativity, relevance and consistency influence conversion on the "last screen" Why quick commerce could represent 40% of retail sales within five to six years More Snappy Shopper's Event HERE Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    48 min
  6. 328. Troy Townsend, CEO at Zitcha and Andreas Reiffen, CEO at Pentaleap: Foes to Friends, Future of Retail Media, Orchestration + Rankings, Unheard Solutions, Breaking Silos, Managing complexity

    17 jun

    328. Troy Townsend, CEO at Zitcha and Andreas Reiffen, CEO at Pentaleap: Foes to Friends, Future of Retail Media, Orchestration + Rankings, Unheard Solutions, Breaking Silos, Managing complexity

    Andreas Reiffen, CEO of Pentaleap and Troy Townsend, CEO of Zitcha join The FMCG Guys to discuss why two companies often perceived as competitors have decided to partner, how retail media is evolving beyond siloed onsite advertising, and why the future of the industry lies in connecting media, merchandising, and margin management. The conversation explores retail media fragmentation, AI's impact on shopping, and what retailers need to do to build more profitable and scalable media businesses. Tune in to hear about: Why Pentaleap and Zitcha concluded that their solutions are complementary rather than competitive. How retail media has evolved from simple onsite advertising into a broader omnichannel ecosystem spanning stores, ecommerce, and offsite media. The challenge of fragmentation in retail media and why retailers need more unified technology stacks. Why connecting merchandising and media teams is becoming essential to maximize retailer profitability. How smaller retailers can unlock incremental retail media revenue and compete more effectively with larger networks. The impact of AI, agentic shopping, and changing consumer discovery journeys on the future of retail media and retail itself. More Listen to Andreas' previous appearances on the show HERE. Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    55 min
  7. 327. Alina Nickolson, CEO EECM (Direct and licensed markets) at Suntory Beverage & Food: From Lab to GM, Permanent Transformation, Mentoring v Coaching, Career as a Subway Map, High Performance

    10 jun

    327. Alina Nickolson, CEO EECM (Direct and licensed markets) at Suntory Beverage & Food: From Lab to GM, Permanent Transformation, Mentoring v Coaching, Career as a Subway Map, High Performance

    Watch on YouTube: https://youtu.be/NvGIGU_zEk8  Alina Nickolson is the CEO of Europe Licensed & Commercial Markets at Suntory Beverage & Food. In this episode, recorded live at their offices in Amsterdam, she shares her unconventional journey from scientist and forklift driver to FMCG executive, discusses how great leaders balance performance and transformation, and explains why careers are more like a subway than a ladder. The conversation also explores coaching, diversity, AI, and the leadership lessons she's learned managing teams and businesses across Europe. Tune in to hear about: From biochemistry and logistics to leading some of the biggest FMCG businesses in Europe. Why leadership requires both decisiveness and vulnerability—and knowing when to use each. The mindset behind building high-performing teams through coaching, empowerment, and trust. How FMCG companies can navigate transformation, changing consumer expectations, and the rise of AI. Lessons on career growth, work-life balance, and why careers are "more like a subway than a ladder." Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    58 min
  8. 326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging

    3 jun

    326. Rob Manhoudt, VP Digital Commerce Europe at Procter & Gamble: Shoptalk Europe, from eCom to Digital Commerce, Moments of Trush, Shopper & Consumer Merging

    Rob Manhoudt is Procter & Gamble's VP Digital Commerce Europe. With the highly anticipated Shoptalk Europe just around the corner (Barcelona, June 9-11), we are bringing one of their top speakers to the show to go over his unique point of view on Digital Commerce, Brands and, to an extent, the future of FMCG. Tune in to hear about: Why after a career in Sales and General Management, he decided to move into eCommerce The transition from eCommerce to a more holistic and impactful "Digital Commerce" How the funnel has collapsed, silos have come down and eCom Leadership needs to think of the company as a whole The merge between Consumers and Shoppers Retail Media and the next steps to become a top pillar of the Media Mix NPD and Consumer Adoption in an increasingly Digitally-Driven world More about Shoptalk Europe Homepage: https://europe.shoptalk.com/home Agenda: https://europe.shoptalk.com/agendas/2026-agenda Speakers: https://europe.shoptalk.com/speaker-list Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/   Audio Mixing by Modest Ferrer Voice Acting by Jason Martorell Parsekian Disclaimer The views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the views of The FMCG Guys (Dwyer Partners SL) or its partners. The FMCG Guys make no representations or warranties about the accuracy, completeness, or suitability of any information discussed, and accept no responsibility for any decisions or outcomes based on this content. Listeners are encouraged to seek their own professional advice before acting on any of the topics covered.

    50 min
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Información

The leading Consumer Goods and Retail Podcast in Europe and Beyond. We speak with senior leaders and industry luminaries to go deep into some of the most significant burning topics in the industry, leadership experiences, careers and the stories in between.

Ficha técnica

  • Creado por
    Dwyer Partners
  • Años en activo
    2020 - 2026
  • Episodios
    395
  • Clasificación
    Apto
  • Derechos de autor
    © Dwyer Partners SL
  • Sitio web del podcast
    The FMCG Guys

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