Are you ready to build an online business you love, work less, and live and give more to the things and people you care about? Each week Graham Cochrane reveals his best tips, strategies, and mindsets that helped him take his no name blog to a seven-figure business that requires only 5 hours a week of work. Teaching you how to earn passive income through blogging, YouTube, email marketing, digital products, copywriting, to building a business around your values, lifestyle, and schedule - The Graham Cochrane Show breaks it all down with a new episode each and every week!
3 Rules for Writing Email Subject Lines That Get Opened
If you want your online business to grow you need people to actually open your emails and click on your stuff. Brilliant insight, I know.
But here's the thing, too many people spend all their effort crafting a (hopefully) powerful email that converts only to whip up a subject line at the last minute with little to thought or careful consideration.
What you end up with is email subject lines like this one: "Better Body Bootcamp Announcement 1"
Yeah, that was an actual subject line I saw (product name has been changed).
Would you open that email?! At best it's a "maybe". And that my friend isn't good enough.
Today I want to share with you 3 rules for writing email subject lines that actually get people to want to open your emails. In this episode I reveal:
The two core types of email subject lines that work every time
What tone of subject line that will separate you from every other person promoting in people's inbox
How to promote your products without having to "promote" your products
Here's to writing better subject lines that actually make people click!
Why I Still Work After Making Millions Online
I want to ask you an important question: Why do you work?
Why do you do what you do each and every day? Why are you working so hard to build and grow your online business? This is bigger than just what your specific goals are. I'm curious as to the motivation behind those goals - the why (or whys) behind your effort.
Let me put it a different way. If you had made millions of dollars in your business, would you keep working? If yes, then why?
That's what I want to share with you today as I unpack the 6 reasons why I still show up to work each week even though I don't have to financially. In this episode I break down:
How getting clear on your "why" helps you deal with both adversity and success
Why I most certainly will never truly "retire"
What specific Bible verses inform my 6 "whys"
3 Online Course Launch Revenue Multipliers
Most people are leaving money on the table when they launch their online course. I don't want that to happen to you.
I'll be honest with you though. The three things that will affect how much money you make with your course launch the most are likely set in stone at this point. Those factors are: the size of your email list, price of your product, and relevancy of your offer.
However there are still a few things you can do during launch week that will increase your revenue. I call these launch revenue multipliers, and in today's video I'm going to share with you:
Why most people won't buy during your launch (and what you can do about it)
How to instantly increase your average order value without making more sales
How to identify your super fans during launch week and offer them even more value (so you make more money)
5 Ways To Keep People From Cancelling Your Membership Site
One of the beautiful things about having a membership site is recurring revenue. People sign up once and then their credit card is billed every month until the end of time - or at least that's the dream.
But if you own a membership site of your own then you know the reality is much different. People churn (or cancel) every month and it has a huge affect on your bottom line.
The key to making money with memberships is to not only sign up new members but to keep your existing members from cancelling. So in today's episode I want to share with you 5 specific ways you can keep people from cancelling your membership site. In this episode you will learn:
Two pricing tricks to keep people around longer
How to make your community more "sticky"
The biggest thing I learned from the membership master Stu McLaren
How To Grow Your Email List Faster
The most important thing you could be doing for your online business is growing your email list.
But Graham! How can I grow my list faster? I don't have enough people on my email list?
Today I have you covered. In this episode I share four simple ways to increase your email opt ins, grow your list, so you can ultimately grow your income and serve more people. Specifically I break down how you can:
Know exactly what lead magnet to offer your audience
Leverage every piece of content you make so it's growing your business automatically
Hijack other people's audiences and email lists to grow your own!
How To Write a Sales Page In 60 Minutes
Just because have an online course doesn't mean you're ready to sell. Unless you have a killer sales page, no one is going to buy it!
So what I thought I would do today is walk you through a simple process you can follow to write your next sales page in just 60 minutes. This framework won't be overwhelming, confusing, or long.
All it takes is one hour!
In this episode I walk you through the most important questions you need to answer about your product before you write a single word of sales copy. Questions that will help you:
Grab your prospects attention and curiosity instantly
Create empathy with your potential customers so they trust you more and want to buy from you
Get to the heart of what makes people pull out their credit card and buy - even with a short sales page!
I hope you not only enjoy this episode but also take massive action on it by setting aside 60 minutes this week to write your next sales page using this framework! Enjoy!
Reseñas de los clientes
Thanks for the wisdom
Thanks for sharing all of this. Really helpful, realistic and to the point
After starting reading the 4 hours work week a few months ago now I find this episode!!!! I’m in that middle life crisis moment in which I see my time as the most valuable asset I have, because each passing day time ahead is more scarce than it was the day before. I also see the “renting” my know how and “being paid on a monthly basis for my time” thing doesn’t scale and leads me to a life of hard work and no prosperity. Who can afford retirement nowadays, when we are expected to live longer than ever without being capable of working that hard (or even working at all for a long time before passing!!)? This is THE ONLY WAY to go. Maybe there are other ways to create passive income that an online, content based business, but whatever the means it’s a no brainer that what most people do is jeopardizing the only life they have. Thank you Graham for everything you do, and specially for this new inspiring podcast that I plan to listen to entirely, every single episode.
When I was starting to think that maybe that business idea I had in mind it was too complicated, Graham launches this amazing podcast, inspires me, and shows me the way. Now I'm closer to make my dreams come true. One step at a time. Thanks brother!!