The Lifecycle marketing one Naughty by nurture

All the energy and laughs in this one, plus all the insights to boot! Adeola Sole joins Gavin with her partner in crime, Kwabena Agyeman-Mensah to talk about lifecycle marketing. What is lifecycle marketing; start off small and then think big? We also discuss why they should be more natural, informative, interesting, and useful, as well as who does it well, and why other messages are just poly filler. Plus, we discuss meeting people on public transport and pigeons!