40 min
The Math of Diversity: How Much Your Audience Can Grow When It Looks Like Your Community The Offstage Mic
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- Sin fines de lucro
The need for diversity in our audience and for the audience to reflect the community is a hot topic in the arts these days. And rightfully so.
There is a moral imperative to do this work at arts organizations, but I am also a fan of the business case for diversity. And in this episode, we are talking about what the numbers look like if and when the audience actually does look like the community — and wow, is there money on the table when the audience becomes more diverse.
This episode looks at just how many more tickets would be sold in a year if your audience makeup mirrored that of your community, or at least came close. We talk through the numbers, and I have a free download that does the math for you so you don’t have to.
Get your free Demographic Revenue Calculator and see the potential for sales growth in three easy steps.
Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?
That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.
Reserve your free seat:
RILABA24 Webinar Registration
The need for diversity in our audience and for the audience to reflect the community is a hot topic in the arts these days. And rightfully so.
There is a moral imperative to do this work at arts organizations, but I am also a fan of the business case for diversity. And in this episode, we are talking about what the numbers look like if and when the audience actually does look like the community — and wow, is there money on the table when the audience becomes more diverse.
This episode looks at just how many more tickets would be sold in a year if your audience makeup mirrored that of your community, or at least came close. We talk through the numbers, and I have a free download that does the math for you so you don’t have to.
Get your free Demographic Revenue Calculator and see the potential for sales growth in three easy steps.
Mentioned in this episode:
FREE Audience Growth Masterclass
Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals?
Or what if you could go to the next board meeting being able to report good news?
What if you were able to balance your budget at the end of the year?
And what if you didn’t have to program only blockbusters just to sell enough tickets?
That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget.
Reserve your free seat:
RILABA24 Webinar Registration
40 min