15 episodios

Learn the sales, marketing, and mindset strategies that have helped everyday, average people go from ordinary to extraordinary.

The NOT Your Average Joe Show Joe Soto

    • Marketing

Learn the sales, marketing, and mindset strategies that have helped everyday, average people go from ordinary to extraordinary.

    How to Make BIG Things Happen in Your Business with Steve Sims

    How to Make BIG Things Happen in Your Business with Steve Sims

    Have you ever imagined yourself flying in a military jet in Russia or diving deep down in the Atlantic Ocean to see the Titanic or as wild as flying into space for fun? It's this guy's business, Steve Sims, the CEO of Bluefish Concierge Services.

    Have you ever imagined yourself flying in a military jet in Russia or diving deep down in the Atlantic Ocean to see the Titanic or as wild as flying into space for fun? It's this guy's business, Steve Sims, the CEO of Bluefish Concierge Services.

    Steve Sims has worked with big names like Elon Musk, Elton John, Andrea Bocelli, and many more giving services from his company.

    Join Joe Soto and Steve Sims as they discuss how Steve made it BIG into the business from starting as an underground secret society in the '90s to working with the industry's biggest names worldwide.

    Watch out for Steve Sims' book Bluefishing: The Art of Making Things Happen. They discuss making the impossible possible, especially when you are working or leading in the service industry, and get clients to stay in business with you by continually giving value.

    Steve reiterated to start focusing on the ROR (Return On Relationships)

    Connect with Steve Sims:
    Website: https://www.stevedsims.com/
    Buy his book, "Bluefishing" Here: https://amzn.to/2UMad5S

    • 1h 2 min
    The Root Code for Building Authentic Brands with Patrick Hanlon

    The Root Code for Building Authentic Brands with Patrick Hanlon

    If you ask 100 people, "What is branding?" you will get 100 different answers.

    So if you're a start-up entrepreneur or solopreneur, the right question to ask to get yourself would be, "How do you differentiate yourself?" or "How do you show up uniquely in the marketplace?"

    The answer? Discover the 7 Root Codes of Primal Branding by Patrick Hanlon.

    Primal is the only systematic approach to building powerful and authentic brand communities. Patrick says, "It doesn't matter what you tell people about your product or service. It matters what they say about it".

    In this episode, Joe Soto and Patrick Hanlon will discuss the 7 Root Codes of Primal Branding, one by one, and how to leverage it to evaluate your brand, where you can improve it, and how you can keep it fresh, alive, and relevant.

    Check out Patrick Hanlon's book, Primal Branding here: https://amzn.to/2IFjfQ1

    The Primal Branding construct is required reading at YouTube because it systematically outlines how to create a personal brand.

    Visit http://emerging.primalbranding.co for a FREE training video on Primal Branding.


    About Patrick Hanlon:

    Patrick Hanlon is recognized as one of the leading brand practitioners in the world. His “Primal” construct identifies brands as belief systems and is the root code for building authentic brands. His book “Primal Branding” is required reading at YouTube Next Labs, translated in 7 languages and taught at colleges and universities around the world.

    Hanlon works with billion dollar brands (and those who want to become billion dollar brands) across a swathe of industry categories, cities and celebrities. Patrick also has been a writer for Forbes, Fast Company, Inc., and has appeared CNBC, FOX, as well as popular TV shows, podcasts and radio.


    He has spoken at TEDx, IDEO, VidCon 2019, New York University (NYU), Fashion Institute of Technology (FIT), Urban Land Institute, HP Brand Innovation Series and The Future of Media Summit in Johannesburg.

    Connect with Patrick Hanlon:
    http://emerging.primalbranding.co
    https://www.primalbranding.co/
    https://www.linkedin.com/in/patrick-hanlon-b81903/
    Primal Branding (the book) - https://amzn.to/2IFjfQ1

    • 56 min
    The Silver Bullet Secret to Growing Your Youtube Channel with Evan Carmichael

    The Silver Bullet Secret to Growing Your Youtube Channel with Evan Carmichael

    Join Joe Soto and entrepreneurial expert and content creator Evan Carmichael in this episode and discover the silver bullet secret to growing your Youtube Channel.

    Evan shares the secret of using Instagram and YouTube hand in hand to gain and reach more audiences efficiently and effortlessly.

    Evan also takes some time to evaluate Joe's YouTube Channel and offers some quick tips to instantly improve the channel to show up in search.

    Who is Evan Carmichael?

    Evan Carmichael #Believes in entrepreneurs. Gary Vaynerchuck called him the DJ who inspires people and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist raising $500k to $15M. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views, wrote 4 books, and speaks globally. He wants to solve the world's biggest problem, people don't #Believe in themselves enough. Forbes named him one of the world's top 40 social marketing talents and Inc. named him one of the 100 great leadership speakers and 25 social media keynote speakers you need to know. He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest salsa dance studio where he met his wife and has a giant Doritos bag in front of him all day long to remind him that he's stronger than the Doritos. Toronto is his home. He's a husband, father, TSM Fan and Teemo main.

    Connect with Evan Carmichael here:
    https://evancarmichael.com
    https://www.youtube.com/user/ModelingTheMasters

    • 32 min
    Master The Art of Public Speaking with Michael Gelb

    Master The Art of Public Speaking with Michael Gelb

    According to a survey, 74% of Americans have a fear of public speaking. This fear is higher on the list than the fear of death. In other words, people would rather die than give a eulogy. How crazy is that!

    In this episode of the Not Your Average Joe Show, best-seller author, international speaker, and world’s leading authority on genius thinking, Michael Gelb, joins us to discuss the secrets in his new book, Mastering the Art of Public Speaking.

    Join us as we delve into numerous tips and hacks on how to make an outstanding presentation—from re-framing mindsets so we can overcome fear, to sharing stories of ordinary people becoming extraordinary speakers.

    In this episode, Michael tells me how to have fun and be creative during presentations. We also talk about revolutionizing them by making mind maps—and this is one thing you don’t want to miss!

    You can pick up a copy of Michael Gelb's latest book, Master the Art of Public Speaking, here - https://amzn.to/3fiTLDH


    Connect with Michael Gelb here:
    Book: Master the Art of Public Speaking - https://amzn.to/3fiTLDH
    Facebook: https://www.facebook.com/MICHAELJGELBAUTHORSPEAKER
    Instagram: https://www.instagram.com/michaeljgelb
    LinkedIn: https://www.linkedin.com/in/michael-gelb/
    Website: https://michaelgelb.com/

    • 1h 1m
    12 "Nifty Clicks" Online Resources Most Marketers Don't Know About with Andrew Lock

    12 "Nifty Clicks" Online Resources Most Marketers Don't Know About with Andrew Lock

    Join Joe Soto and his special guest, Andrew Lock, for a special episode covering 12 online resources most marketers don’t know about.

    Andrew Lock has been called by people "The Yoda of Marketing" and copywriting expert/consultant.

    He's an in-demand keynote speaker on Business & Customer Service Lessons from Walt Disney & The Disney Company, Marketing & Business Building Secrets for Entrepreneurs, WebTV, and Video Podcast Strategies.

    Over the years of experience, as he keeps on researching and upgrading things for his business, he’s blessed you with 12 Marketing Online Resources for Marketers to make the marketer's life easier.

    Visit http://getniftyclicks.com to get all 12 resources, plus 2 bonus resources not mentioned in the episode.


    Connect with Andrew Lock here:

    http://getniftyclicks.com
    https://www.samsuccess.com

    • 1h 14 min
    The Power of Ask with Mark Victor Hansen and Crystal Dwyer Hansen

    The Power of Ask with Mark Victor Hansen and Crystal Dwyer Hansen

    International best-seller author, Mark Victor Hansen, co-author of the popular Chicken Soup for the Soul book series, shares the power of Ask!. Together with a transformational life coach, co-author, and lovely wife, Crystal Dwyer Hansen—the couple takes us into a deep dive into their most recent work and book: ASK! The Bridge from Your Dreams to Your Destiny.

    In this episode of the Not Your Average Joe Show, we explore several roadblocks to reaching success and study the science of asking as a form of technology. Mark and Crystal talk about key struggles in their lives, and how they overcame them with the right frame of mind.

    We tackle how to overcome stifling mindsets that limit us, and how the universe conspires to bring to us what we want and deserve—we only need to ask the right questions.

    We talk about how the right questions bring us to the right answers; and the phases of the process.

    Get your copy of their new book, ASK! The Bridge from Your Dreams to Your Destiny: https://amzn.to/2I5VtM3


    Join their ASK! Book Club: http://askthebookclub.com


    Connect with Mark Victor Hansen on:

    Facebook: https://www.facebook.com/MarkVictorHansenFanPage/

    Instagram: https://www.instagram.com/markvictorhansen/?hl=en

    LinkedIn: https://www.linkedin.com/in/markvhansen/

    Website: www.MarkVictorHansen.com


    Connect with Crystal Dwyer Hansen on:

    Facebook: https://www.facebook.com/crystaldwyerhansen

    Instagram: https://www.instagram.com/crystaldwyerhansen/?hl=en

    LinkedIn: https://www.linkedin.com/in/crystaldwyer/

    Website: https://crystalvisionlife.com/

    • 1h

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