The (so far) grassroots success story of Farmerline, a social mobile tech enterprise for African farmers Oxford Internet Institute

Alloysius Attah will discuss some of Farmerline's success factors, including its locally adapted technological solutions and strong local outreach. Development organizations, governments, and many others have put high hopes in the potential of mobile technology to improve and upgrade agricultural markets and value chains. However, with a few exceptions, traction and scale of mobile applications targeting African farmers have mostly remained elusive. Farmerline is one such exception. In a short time, with support from development partners, we have been able to provide mobile services that improve the livelihoods of over 5,000 rural farmers through communicating timely and relevant agricultural information (weather alerts, best farming practices, financial tips and market prices) through voice and SMS messages directly to their mobile phones. We also support food companies (Hershey, Ecom Trading and Armajaro), governments, mobile network operators and agricultural businesses with services such as farm management, communication, data collection and traceability tools to better manage their partnerships with small-scale farmers and their entire supply chain. This talk will discuss some of Farmerline's success factors, including its locally adapted technological solutions and strong local outreach. Unlike other mobile solutions for agriculture, Farmerline enables two-way communication in every language and works globally.