Tim Burrowes on AI’s impact on media and marketing, evolving business models, and the possibilities for journalism Amplifying Cognition

In this podcast episode, Tim Burrowes and Ross Dawson discuss the profound impact of AI on media and marketing. They delve into how AI is transforming journalism by automating tasks and enhancing data analysis while expressing concerns about its impact on the business models that fund investigative journalism. The conversation shifts to creative agencies, where AI is increasingly handling tasks traditionally done by humans, challenging the existing business models and the future training of young creatives. They also touch on the broader implications of AI in professional services and its potential to complement human creativity and efficiency. Despite the disruptions, both remain optimistic about the future of journalism and the enduring need for human insight and innovation in the industry.