Two Minute Business Wisdom J Cleveland Payne

Introducing new products or services is a great way to attract customers you previously had no access to and retain customers with a shift in needs. Even if creating a new product or service isn't apparent, find a way to define and make them regularly.

The importance of flexibility and adaptability in business can not be understated. From knowing how to pivot to a new strategy in the face of market changes or when just to give up a product or service that is not working, the market will force change upon you, and you must react accordingly.

Highlights of significant achievements or milestones you have witnessed from previous customers are incredible tools to add to a sales pitch. If you think you lack the skill to be a compelling storyteller, plenty of coaches are waiting to sell you with some stores of their successful clients.

Keep informed on the news and innovations going on in your industry, and if you have the talent, contribute personally with the writing and presentation of that information to your customers and other curious people.

Just as important as your mission and values, it highlights team activities, values, and work environment. However, a person in power with nefarious reasons can also use these as a tool 'to protect' company culture.

Understand what your business stands for, and learn to express your business's core principles and goals with simplicity.