The DevRelX Podcast (ex Under the Hood of Developer Marketing‪)‬ SlashData

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.
Vera Tiago is hosting a panel discussion about what the developer journey is all about, and all the key metrics and initiatives that drive success.
Jennifer Sable Lopez - Head of Developer Relations at ContentfulChris Bledsoe - Head of Developer Relations at WorkdayJeff Bull - Sr. Manager, Developer Advocacy at Cisco DevRel
The four of them share their valuable DevRel input.
You can watch all discussions on video here
Download the State of the Developer Nation report (free)

This episode is part of our MasterTips series, where we share insightful discussions from the DevRelX Summit.
Sean Falconer is hosting a panel discussion about the keys to DevRel
Success within the organisation, or as eloquently put "Impact Via
Influence" together with:
- Mary Thengvall - Director of Developer Relations at Camunda,
- Waqas Makhdum - Head of DevRel & Community at Snowflake
- Katie Miller - Director of Developer Marketing at Slack.
You can watch all discussions on video here
Download the State of the Developer Nation report (free)

Theme of the week
Why do you need a content plan on top of a marketing plan?
In our latest episode of the DevRelX podcast, we talk about content marketing for developer audiences. We are joined by Ofir Nachmani, the CEO of IamOnDemand to talk about:
Why does a B2D company need a tech content marketing strategy & planning? Where and how do you start building such a plan?How do you create tech content that developers will like and engage with?What tips would you offer to a B2D marketer?What are some best practices for building a tech content production machine?
Listen to this episode to better understand how to produce and use content to boost your marketing goals.
Graph Ofir chose to talk about: Experienced developers have a bigger say on things.
Have your say! The Developer Nation survey is now open. Start here.
Ofir Nachmani is a business technology advisor, blogger and lecturer. Ofir's extensive experience in the world of business technology has made his critically acclaimed blog, IamOnDemand.com, the go-to guide for modern technology startups and developers in the world of cloud computing. Today he advises organisations, leading them through new IT market modifications, while building and executing a modern go-to-market strategy.

Theme of the week:
How will Web3 affect DevRel?
In this episode, we look into the future of Developer Relations and what DevRel will look like when Web3 is the new standard. Our guest in this episode is Rex St John, Founder of Taroko Technologies who also authored a chapter in our "Developer Marketing & Relations: The Essential Guide". We talk about DevRel and Web3 and more specifically:
What is Web3 and what does it mean for developer platforms and technologiesHow does Web3 affect developer relations and developer marketingWhether Web3 will affect developer communitiesHow can organizations best approach or attract Web3 developersThe key emerging trends in Web3 developersHow Web3 will impact silicon, edge computing, sensors, AI and IoTWhat the world will look like in three years if Web3 is successful
Listen to this episode to better understand how Web3 will affect DevRel.
Graph Rex chose to talk about: The Global Developer Population at SlashData Dashboards.
Rex is a software engineer, technical evangelist and community organizer working on edge computing, IoT and web3 technologies. He is also the Founder of Taroko Technologies.

Theme of the week:
How do you give developers what they need?
In this special episode, we're joined by two guests:
Gary Gonzalez, Managing Director at CatchyMoschoula Kramvousanou, CEO at SlashData
Together we discuss developer marketing, the industry and what developers expect from developer programs and marketers. More specifically:
The most common business problems their clients are trying to solve Where to start when you need to build a developer marketing strategy from scratch.What developers need from Marketers vs what they are getting What companies in the Game Developer Marketing space have solved that other areas still haven’tTheir predictions on the challenges the industry will face in 2022The trends/hot topics of 2022
Listen to this episode to better understand developer marketing and how to build your strategy to give developers what they need.
Gary Gonzalez is an audience obsessed, data-driven marketer clinging to the belief that good advertising is a blend of art and science, Gary is the Managing Partner at Catchy. Working with clients such as Acer, Xbox, SAP, Huawei and Microsoft, his work focuses on understanding the cultural and technological underpinnings of audience economics to drive business results at scale. Linkedin: https://www.linkedin.com/in/garyxgonzalez/
Moschoula Kramvousanou has been with SlashData since 2017. She has served the company through her roles as Head of Client Relations and Strategic Partnerships. Her contribution has been pivotal in leading the company's growth, while being the catalyst of several changes across the company, forging valuable relationships with clients and partners, while her understanding of the market and clients’ needs has helped propel forward every team. Linkedin: https://www.linkedin.com/in/moschoula-kramvousanou/
Intro Music: Planting Flags by Blue Dot Sessions (www.sessions.blue)

Have your say on the Developer Program Leaders survey here!
Theme of the week:
How do you start building your DevRel strategy?
In this episode, we're joined by Sean Falconer, Head of Developer Relations at Skyflow to talk about:
His priorities when it comes to DevRel strategyHow he measures the success of his strategyHow he articulates the value of Developer RelationsHow much the business should care about DevRelDeveloper Lifetime ValueHow to build a DevRel teamInfluencing change to the product to do what’s right for your audience...and more
Listen to this episode to better understand how to build your DevRel strategy!
Let's talk data! Sean chose to talk about How developer program leaders segment their audience.
Sean Falconer is the Head of Developer Relations at Skyflow. Prior to Skyflow, he led developer relations for Google’s Business Communications product suite, founded Proven.com and was a Postdoctoral student in Bioinformatics at Stanford University. He 's worked on everything from web, Android and iOS, chatbots, and desktop apps, to applications of data mining, ML and information visualization.