53 min
Virtualizing College Recruitment at Lee University RVRB Round Table
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- Marketing
College recruiting took a hit last year when students could no longer visit campus in person. In 2020 we partnered with Jeff Salyer, the Director of Media Services, and his team at Lee University to help take their biggest recruiting event entirely virtual. In this episode we dive into the thought process behind the event in 2020, the insanity that was successfully virtualizing an event in only 17 days, the things they carried over into the 2021 event, and the opportunity to continue to innovate in the coming year.
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Grab the show notes: rvrb.cc/podcast
College recruiting took a hit last year when students could no longer visit campus in person. In 2020 we partnered with Jeff Salyer, the Director of Media Services, and his team at Lee University to help take their biggest recruiting event entirely virtual. In this episode we dive into the thought process behind the event in 2020, the insanity that was successfully virtualizing an event in only 17 days, the things they carried over into the 2021 event, and the opportunity to continue to innovate in the coming year.
-
Grab the show notes: rvrb.cc/podcast
53 min