The LATE NIGHT Restaurant Show Ashton Media

This episode from "The Late Night Restaurant Show" centers on effective marketing strategies for restaurants, with a specific focus on digital and social media marketing. Justin Krivanik, a guest with extensive marketing expertise, discusses how restaurant owners should start their marketing efforts by asking fundamental questions about their goals and current strategies. He emphasizes the importance of understanding what's already working before exploring new tactics.

Justin introduces the concept of starting with the 'why' behind marketing choices, such as choosing Google ads because a competitor is doing it, or because it seems necessary, and then moving to a discussion about audience and unique offerings. The approach is heavily centered on creating a digital strategy that isn't just tactical but is thoughtful and aligned with the restaurant's specific goals and context.

He shares insights on the necessity of integrating the restaurant's operational realities with marketing strategies, ensuring that the tactics chosen truly resonate with and reflect the restaurant's identity and customer expectations. The episode is rich with strategies for restaurant owners to enhance their digital presence, emphasizing authenticity, the correct use of social media platforms, and leveraging digital strategies to create a cohesive and attractive online identity that genuinely represents the restaurant's brand and attracts more customers.

Learn more: www.bigtailwind.com




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In this must-listen episode of The Late Night Restaurant Show & Podcast we're thrilled to welcome Andreas Duss, a visionary in the world of marketing and restaurant consultancy. Andreas, formerly a co-founder of Canada's largest independent food and drinks agency, now focuses on using AI and data to revolutionize restaurant marketing and strategy. Join us as he shares groundbreaking insights into how strategic coaching can profoundly transform restaurant businesses. Whether you're an industry veteran or a budding restaurateur, this episode promises actionable tips and transformative strategies that are sure to ignite your entrepreneurial spirit.


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Join us on "The Late Night Restaurant Show" for an inspiring episode with Christin Marvin, a seasoned restaurant industry expert who shares invaluable insights on leadership, innovation, and the power of coaching in transforming businesses. Whether you're a budding restaurateur or an established industry player, this episode is packed with lessons on thriving in the ever-changing hospitality landscape. Don't miss out on the wisdom and tips shared by our knowledgeable guest!



Cell: 719-494-6074

Email: christinlmarvin@gmail.com

Website: https://www.christinmarvin.com

Podcast:

No Hesitations https://www.nohesitationspodcast.com


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In this captivating episode of the Late Night Restaurant Show, Chef Shane Mederic Chartrand takes the spotlight with his vibrant and insightful presence. Renowned for his pioneering work in indigenous cuisine, Chef Shane announces an exciting development and the commencement of his second book.

The conversation takes a dynamic turn as Chef Shane discusses his upcoming expedition to the Northwest Territories. There, he plans to impart culinary knowledge to young students and engage in traditional seal hunting, highlighting the cultural and ethical nuances of such practices.

Further enriched by the appearance of surprise guest Chef Liana, who shares her experiences and challenges as a female chef in the industry. This episode weaves together themes of culinary innovation, cultural heritage, and personal growth, making it a compelling to listen and watch for anyone interested in the intersections of food, culture, and community.


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This week on the "Late Night Restaurant Show," we're joined by Jason Brooks, a trailblazer in the foodservice industry whose leadership has become a blueprint for success in restaurants nationwide. Known for his innovative approaches and as the author of "Every Leader Needs Followers," Jason brings a wealth of knowledge from his rise from entry-level positions to becoming a respected franchise operations coach.

Jason shares his insights on the crucial role of leadership in navigating both the prosperous times and the challenges faced by the foodservice industry. Learn about the increasing importance of coaches in today's complex market, how they help bridge traditional management with modern needs, and the significant impact of strategic leadership on business sustainability and profitability.

Tune in as we explore how Jason's effective leadership practices help maintain team morale and drive strategic pivots during crises, ensuring that businesses not only survive but thrive in the face of adversity.

Check out Jason's latest book here.


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Tonight on The Late Night Restaurant Show, we welcome Bo Davis, CEO of Margin Edge, a revolutionary tech company transforming the restaurant industry with its innovative management systems. This episode is a bit about Bo's journey from a tech entrepreneur to a restaurant owner and ultimately to the CEO of a company that manages thousands of restaurants through AI and human expertise. With a casual yet informative tone, the show explores the challenges and solutions in restaurant management, offering viewers a understanding into the success behind MarginEdge.



www.marginedge.com






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