What change means for brands Disruptive Branding, a podcast by Saffron Brand Consultants

Apple and Netflix are among the world’s most successful brands. How did they get there? Jacob Benbunan, Gabor Schreier and Benjamin Knapp, authors of the book Disruptive Branding, talk about creative innovation and how crucial it is for brands to have a disruptive mindset. The key is to become the disruptor rather than the disrupted, especially in these times of change.