What Patients Want from You — with Catherine Maley, MBA Beauty and the Biz

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Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general
Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.
Presenting today’s episode titled, "What Patients Want from You — with Catherine Maley, MBA. Obviously, cosmetic and plastic surgery patients are a fickle group of consumers. Additionally, their wants and needs vary as much as their shapes and sizes.
Certainly, working with them can feel like a maze of ups and downs and twists and turns.
To be sure, one minute they are smiling and nodding yes to you and another, they are frowning when they hear something they don’t like.
Or worse, they are attentive throughout the consultation with you and you’re sure they are on board, only to learn they were quick to get the quote and leave, never to be heard from again.
What the heck?


















































































































































































































































Specifically, in this episode of Beauty and the Biz, I talk about the emotional and logical journey of the cosmetic patient’s decision-making process and how they choose a surgeon, given a plethora of choice.
Furthermore, you’ll learn the nuances to connecting with the cosmetic and plastic surgery patient, so they see you as the best choice over all others.  Enjoy!

Catherine Maley, MBA
P.S. Get a FREE copy of my book “Your Aesthetic Practice — What Your Patients are Saying”. It’s a quick read and will help you understand cosmetic patients better, so you do the right things to encourage them to choose you over your competitors. 








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Catherine Maley, MBA:
Everybody that’s going to wrap it up for us today on Beauty and the Biz.
If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.
If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.
And we will talk to you again soon. Take care.
"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.
So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely