What's Next! with Tiffani Bova Tiffani Bova

Welcome to the What's Next! podcast with Tiffani Bova.  

   

This week I am thrilled to be bring back an insightful conversation I had with Raja Rajamannar! For this special episode, I'm sharing my February, 12th LinkedIn Live chat with the Chief Marketing & Communications Officer for Mastercard, and President of the company’s healthcare business.  

 

Raja joined Mastercard in 2013, bringing with him more than 25 years of experience as a global executive, managing large P&Ls and driving business transformation across multiple industries and geographies. Raja served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint). He helped craft the company’s new business direction and strategy, managed its $11 billion Medicare Advantage business, and led large M&A initiatives for the company. Prior to that, he also served as Chief Innovation & Marketing Officer and Chief Executive of International Operations at Humana. Raja is consistently recognized globally as a highly innovative and transformational leader with a deep expertise in Marketing, Data, and Digital technologies. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019. 

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THIS EPISODE IS PERFECT FOR… anyone developing a career in marketing, anyone seeking to understand how rapidly marketing is evolving, and anyone wanting to know how to get ready for this dramatic shift. 

 

TODAY’S MAIN MESSAGE… Raja shares his own journey as well as his insight on how technology has continually evolved in the last several decades and how marketing has had to change with it, evolving through four significant stages. What happens next in the fifth stage, or Fifth Paradigm as he puts it, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. Raja shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. 

 

​​WHAT  I  LOVE  MOST… Raja’s assertion that trust will be one of the biggest differentiators between brands, and that the key to trust will be to demonstrate your purpose and belief in it, and then boldly and consistently act with purpose to earn that trust!​ 

 

Running time: 33:47  
  

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Raja's Book: Quantum Marketing 

 
 
 

Welcome to the What's Next! Podcast with Tiffani Bova. 
This week I’m excited to bring you an episode of What’s Next! Podcast with a dear friend of mine, Laura Gassner Otting. For this episode, I’m sharing my February 22nd LinkedIn Live chat with Laura as we dive into the tricky territory that lies between success and happiness.
Laura Gassner Otting’s rebellious and entrepreneurial edge has been well-honed over a 25-year career that started when she dropped out of law school to join an unknown southern governor’s presidential campaign, and ended up as a Presidential Appointee in Bill Clinton’s White House, where she helped shape AmeriCorps.
She left a leadership role as the youngest Vice President at a nationally respected search firm when she realized that her boss’s definition of success didn’t align with hers and, instead, founded and ran one of the fastest-growing search firms in the country. In 2015, Laura sold that firm to the team who helped her build it and since that time, has appeared regularly on Good Morning America and the TODAY Show. Laura’s writing has been seen in Harvard Business Review, Forbes, HR Magazine. 
Laura is the author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life, Mission-Driven: Moving from Profit to Purpose, and is soon to release Wonderhell. 
THIS EPISODE IS PERFECT FOR… anybody trying to make sense of the emotion-filled limbo that lives between success and happiness. 
TODAY’S MAIN MESSAGE… success can bring complicated emotions. On the one hand, it’s exhilarating. On the other hand, we tend to quickly jump to the next goal and become overwhelmed or stressed about the rising challenge of the next steps. Laura explains how to navigate the “wonderhell” of this tension and find happiness in the process. 
WHAT  I  LOVE  MOST… the idea of being a student of the process. Approaching big moments with openness to learn gives us a great awareness of the wonder and possibilities around us. 
Running time: 29:00
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Laura’s Book:
Wonderhell
Laura’s HBR Article:
 Are You Pursuing Your Vision of Career Success — or Someone Else’s?

 
Welcome to the What's Next! podcast with Tiffani Bova.  

   

This week I am thrilled to bring back an amazing conversation I had with Nick Davis! Nick is a managing partner at Reaching the Future Faster and author of the Amazon Best-Seller: Future Ready: A Change Makers Guide to the Exponential Revolution. He is the prior V.P. of Enterprise Solutions and the current Faculty Chair for Corporate Innovation at Singularity University. Nick is a recognized thought leader in the innovation space who specializes in identifying exponential trends that enable enterprise organizations to deliver customer value through new and existing technology platforms. He is also a Venture Partner at Bold Capital, which invests in high-growth startups that leverage exponential technologies. He’s previously served as External Innovation Leader for PwC and the Director of Corporate Development for The Anderson School of Management at UCLA. 

 

​​THIS EPISODE IS PERFECT FOR… anyone looking to be Future Ready!​ 

 

TODAY’S MAIN MESSAGE… Nick is talking about making our business, organizations, and frameworks Future Ready! He discusses the intersection of innovation, leadership, and culture and drives home that being ready for the future doesn’t come down to one thing. It isn't one thing, it's a combination of multiple things, like the decisions you make as a leader and how you allocate your people resources. Moreover, it is your investment in technology that has and will have huge implications on how successful your organization is going to be 12, 18, 24, and/or more months from now. Nick is helping us think critically about the decisions we’ll soon have to make.  

 

​​WHAT  I  LOVE  MOST… I really enjoyed hearing his framework on how to think about building a business that is “Future Ready” across innovation, leadership, and culture.​ 

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Running time: 27:52 

 

   

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Future Ready Book 

Welcome to the What's Next! Podcast with Tiffani Bova. 
 
This week I’m thrilled to bring you an episode of What’s Next! Podcast with Robert Glazer. 
 
Robert is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency, and the recipient of numerous industry and company culture awards, including Glassdoor’s Employees’ Choice Awards two years in a row.
 
He is the author of the inspirational newsletter Friday Forward. He’s also the #1 Wall Street Journal, USA Today, and international bestselling author of five books: Elevate, Friday Forward, How To Thrive In The Virtual Workplace, Moving To Outcomes, and Performance Partnerships. He is a sought-after speaker by companies and organizations around the world and is the host of The Elevate Podcast.  
 
THIS EPISODE IS PERFECT FOR… leaders who want to foster a culture of growth and anybody who is managing a virtual team. 
 
TODAY’S MAIN MESSAGE… the growth of an organization is proportionate to the growth of the individuals on the team. Just as much as leaders focus on business growth, they should focus on the growth of their employees who are on the ground doing the work. Robert breaks this down into four key elements: spiritual, intellectual, emotional, and physical. 
 
WHAT  I  LOVE  MOST… the way that Robert manages employees against agreed-upon KPIs instead of sporadically checking in on small steps along the way. This gives his remote team autonomy and flexibility to achieve their goals and, ultimately, reinforces a culture of trust. 
 
Running Time: 27:49
 
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Find Robert Online:
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Robert’s Book:
Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others

Welcome to the What's Next! podcast with Tiffani Bova. 

This week I have the pleasure of re-sharing one of my favorite episodes with our first Grammy-nominated recording artist, record producer, and musician, Ryan Leslie. If that isn’t impressive enough, Ryan is also a technophile, entrepreneur, and genius Harvard graduate who conferred his degrees in political science and macroeconomics at the ripe old age of 19. While at Harvard, Ryan taught himself basic production skills and also developed a musical style all his own. This led him to produce music for a variety of prominent artists, including Usher and Britney Spears, in multiple musical genres ranging from R & B and hip-hop, to pop and gospel. But, it doesn’t end there, Ryan co-founded Super Phone to help track conversations via text and interact more personally and effectively with his fans. Now, he's turning Super Phone into a full-fledged CRM with a new app and funding from the likes of venture capitalist Ben Horowitz. I am very excited for you to learn more about Ryan Leslie in this episode of What’s Next!  

THIS EPISODE IS PERFECT FOR… aspiring artists, entrepreneurs, and professionals of any kind who have a strong appetite for education and believe in the value of human connection. It is also for anyone who is looking for inspiration to tackle their own challenges and opportunities with a renewed passion!


TODAY’S MAIN MESSAGE… This episode is about Ryan’s journey through and from academia to entertainment, and entertainment to tech. But, more importantly, it is about Ryan's crusade to make sure that meaningful connections between human beings continue to be made, even as technology advances into new places where individuals feel like human connection is being lost.  

WHAT  I  LOVE  MOST… I love how humble Ryan is about all of his amazing success and what he's trying to do to give back to his community of fans. I was so inspired by his message when I met him at the 2018 Harvest Summit not only from an academic standpoint, but how wise he is about what's really important in life.  


Running Time: 35:28 

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Text Ryan At: 

http://textryan.com/ 

+1-646-798-6566 

Welcome to the What's Next! Podcast with Tiffani Bova. 
 
This week I’m excited to bring you an episode of What’s Next! Podcast with Liz Wiseman, who is the first guest to join me on the podcast three times! For this special episode, I’m sharing my January 31st LinkedIn Live chat as Liz and I discuss the distinctive qualities of impact players who take action in the throes of ambiguity and uncertainty in the workplace. 
 
Liz Wiseman is a researcher and executive adviser who teaches leadership to executives around the world. She's the author of the New York Times bestseller Multipliers (which is one of my favorite books of all time), The Multiplier Effect, and Wall Street Journal bestsellers Rookie Smarts and Impact Players. 
 
THIS EPISODE IS PERFECT FOR… anybody who wants to become the person who takes action in situations that may be unclear or ambiguous instead of going through the motions until somebody else steps in. 
 
TODAY’S MAIN MESSAGE… impact players approach situations that may be unclear or confusing with an outward perspective. They consider the playing field with curiosity and openness, which gives them the opportunity to transform a chaotic situation into a chance to learn and create impact.
 
WHAT  I  LOVE  MOST… managers don’t really want to manage people, and people don’t really want to be managed. The most valuable employees are self-managed and are able to figure out what things need to be done and then follow through on them. 
 
Running Time: 30:54
 
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Check out the LinkedIn Live chat
 
Find Tiffani on Social:
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Find Liz Online:
Official Website
Twitter
LinkedIn
 
Liz’s Book: Impact Players