Winning with Todd Johnson Todd Johnson

In today's episode, we're spotlighting the vital role of gatekeepers in pharmaceutical sales. Often front office staff in healthcare settings, gatekeepers manage the vital link between busy physicians and pharmaceutical sales reps. They vet and filter information, including determining which sales reps get face time with physicians, thus controlling exposure to new pharmaceutical products. Successful pharmaceutical sales hinge on building strong, respectful relationships with these gatekeepers, who are the unsung heroes, controlling the flow of information in the bustling healthcare industry. They are the bridge builders, whose influence can open doors to success in pharmaceutical sales.

We are in season 3! Can you believe it? I am starting this season by sharing a unique experience in my sales profession.

In this episode, we discuss the Prospect customer, one of my favorite customer types.

This an awesome episode from a previous colleague/mentee who is killing the pharmaceutical sales game right now!

In the "know," customers are different than the loyalists. Let's talk what's the best approach for this type of customer!

You can always count on the unpredictable customer...listen to find out more!