104. Navigating Business, Health, and Pleasure with JOJO's Chocolate eComm Profit Podcast with Dawn Sinkule

The journey from local markets to dominating the digital shelf is no small feat, especially in the world of chocolate. Sterling and I explore the tactical maneuvers that led JoJo's Chocolate to thrive on Amazon and later, in retail havens like Sprouts and Costco. We examine the impacts of the pandemic, pivoting to double down on e-commerce, and the resulting surge in online sales. Sterling's insights into differentiating a brand in a crowded marketplace and the art of product sampling reveal the thoughtfulness required to convert the curious into the committed.
 
Resources talked about in this episode
Guest website -JoJo's Chocolate
Guest social media - Instagram, TikTok, and Facebook
Digital Dawn Shopify checklist – Shopify Checklist
Digital Dawn Website - Digital Dawn
Connect with us - Facebook, Instagram, and Linkedin
Book a call - https://digitaldawnagency.com/discovery-call/
Key Takeaways To Tune In For: (00:03) - Building a Successful Ecom Business
(03:35) - The Impact of Sugar on Health
(08:35) - Building a Strong Online Brand
(17:04) - Influencer Marketing Strategies and People
(18:10) - Marketing Strategy for Brand Promotion
(22:31) - Building a People-Centered Brand