#57: Will Frith Solves Terroir & Other Lessons From Vietnam Making Coffee with Lucia Solis

You cannot utter a sentence about Vietnam specialty coffee without including the name Will Frith.
 
In this new episode we talk about:
Will’s journey from a coffee purist to being more reasonableMeeting people where they areThe importance of a middle class to support a new coffee categoryWill’s rule of thumb for cheap coffeeWhat he drinks in the morningBeing careful to not bring a western mindset to VietnamFrench occuption and the resulting mash-up cultureRESOURCES
Inquiries about coffee samples or future Fermentation Training Camps: info.luxiacoffee@gmail.com

Vietnam: A New Vocabulary Video

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Cover Art by: Nick Hafner
Into song: Elijah Bisbee