198 episodes

The Soulful MBA Podcast is about how to build a business from a place of alignment and authenticity. We help wellness-based entrepreneurs to scale and grow online. We feature inspiring conversations with entrepreneurs for entrepreneurs. We explore the dream, drive, and tactics of building a business that ignites a fire deep in your belly.

 We believe that… Slow is beautiful. Business can be about more than the bottom line. More women need to run companies. Community is the key to long-term success. Every morning provides opportunity for rebirth and grace. Pursuing entrepreneurship from our core values and deepest integrity is one of the greatest gifts of service in this world. Join us.

And She Spoke Jennifer Barcelos and Sandy Connery

    • Entrepreneurship

The Soulful MBA Podcast is about how to build a business from a place of alignment and authenticity. We help wellness-based entrepreneurs to scale and grow online. We feature inspiring conversations with entrepreneurs for entrepreneurs. We explore the dream, drive, and tactics of building a business that ignites a fire deep in your belly.

 We believe that… Slow is beautiful. Business can be about more than the bottom line. More women need to run companies. Community is the key to long-term success. Every morning provides opportunity for rebirth and grace. Pursuing entrepreneurship from our core values and deepest integrity is one of the greatest gifts of service in this world. Join us.

    Mary Shores and the Motivation of Trauma

    Mary Shores and the Motivation of Trauma

    Be prepared to have your mind blown and your perspective on the world changed. 
    Because that’s what happened to us. 
    Today’s guest, Mary Shores, is someone we’ve wanted to interview on And She Spoke for a long time. 
    Last year, Sandy was preparing to be a guest on Dr. Meghan Walker’s incredible Entrepology Podcast. While she was doing some research before her appearance, she stumbled across Mary’s episode, intriguingly titled ‘How to Get Comfortable Asking People for Money.’
    She clicked on it and listened all the way through.
    And promptly fell in love. 
    In huge part because of Mary’s story. 
    Very spiritual by nature, Mary also happens to own a multi-million dollar debt-collection business. 
    And those two are not mutually exclusive in her world. 
    Mary runs her business on the concept of ‘conscious communication’ - a groundbreaking system that she teaches businesses and individuals across the country. 
    She believes that the concept of debt-collection operates on fear and shame-mongering. 
    But her aim is to make people feel good about paying back their debt. 
    And through highly compassionate collections, Mary helps her clients free their debt burdens and thus reduce their karmic debt.
    Which helps her feel lighter herself.
    And a big part of how she does it is making sure she’s 100% aware of how she’s speaking to people, what words she’s using, and knowing exactly what kind of response they’ll elicit. 
    Mary also gets candid about some of the trauma she’s experienced: from being abandoned, to being out on her own at 16, to losing a child at 19. 
    She isn’t ashamed of her trauma nor does she try to hide it. On the contrary, she explains how it gave her the necessary perspective she needed for her business and how it lit that entrepreneurial fire in her. 
     
    Tune in to learn more about Mary’s life, her values regarding accountability, her tips for effective customer communication, and how every business needs to be thinking about their audience’s emotional needs and psychology in their operations.  
    Here’s a peek at what else you can expect:
    How COVID-19 has amplified Mary’s insecurities The words you should never use in your business How to use neurobiology in your business Why every business owner needs to extensively study financials The problem with the ‘charge what you’re worth’ mantra The highest converting phrase in online marketing What businesses can learn from offering scholarships RESOURCES Mary Shores - Website
    Mary Shores - Instagram
    Conscious Communication - Mary Shores
    Entrepology Podcast - Dr. Meghan Walker
     
    This Week’s Joy:
    Mary’s biggest joy working from home has been being able to catch up on sleep. 
    Every night, Mary goes to sleep around 9:30 PM, wakes up at 5:00 AM and spends 3 hours (!!!) writing. 
     
    This Week’s Hustle:
    Mary’s hustle has something to do with working from home too!
    To her, the ultimate hustle has been moving from a brick-and-mortar business to an online one, a process that, in her own words, has caused a lot of ‘brain sweat’ (a phrase we’re 100% stealing!).
      Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. 
    What you focus on grows, so pay attention to your money.
    We use Bench for our bookkeeping. It's simple, elegant and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet.
    Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment

    • 49 min
    Kelly Diels and the Pastel Pink underbelly of the Patriarchy

    Kelly Diels and the Pastel Pink underbelly of the Patriarchy

    Picture this. 
    Your life and business are both stuck in a rut and you know you need someone’s guidance to get out of it.   
    Someone who looks, talks, and acts like you and who’s been through similar struggles. 
    So, you decide to get the help of a female lifestyle coach and log onto their website. 
    And are immediately greeted by:
    A website with a background of pastels A slim, white woman in a sheath dress and with shiny white teeth at the centre of it A background of a perfect, sunny, customized kitchen in a large, airy house As you continue to browse, you see something odd - at every page you’re being sold empowerment and are being advised to ‘embrace who you are’.
    But, all of that is coming from someone who is wealthy, attractive, and socially acceptable. 
    Someone who shows none of the physical or emotional flaws that they’re teaching you to embrace. 
    That is what Kelly Diels calls ‘The Female Lifestyle Empowerment Brand.’
    Kelly is a feminist marketing consultant and coach who helps people build businesses that break age-old oppressive cycles. 
    And defining ‘The Female Lifestyle Empowerment Brand’ archetype is her life’s work. 
    Kelly clarifies that most women who embody the archetype aren’t always inherently misogynistic, or even aware of the conflicting messages their branding is putting out. 
    However, they are ultimately selling patriarchy in a pretty pink bow.
    After all, the archetype involves wealthy, conventionally attractive women leveraging their white privilege to exert power over other women by making them feel inadequate or lesser than. 
    And buying into it isn’t going to do much to help other women (especially those from minorities).
    We all need to check ourselves (and who we choose as role models), take a deeper look at how businesses operate, and analyze what kinds of messages we’re sending out into the world. 
    Especially right now. 
    And Kelly is more than happy to help us down that road!
    In today’s episode Kelly goes deeper into the Female Lifestyle Empowerment Brand, discusses how and WHY we should shun traditional ways of operating a business, the differences between business and capitalism and much more!
    We always love having Kelly around because we walk away from our conversations with a different perspective on things we took for granted. 
    And we’re sure she’ll have that effect on you too!
     
    Here’s a peek at what else you can expect:
    Why you always need to jump before you're ready The financial benefits of adopting feminist practices to your business How you can break the cycle of leveraging an oppressive system What makes a business different from ruthless capitalism How we can realize the power we hold to change the culture around us How ‘business as usual’ is implicitly oppressive RESOURCES Kelly Diels - Website
    Kelly Diels - Instagram
    The Body is Not an Apology - Sonya Renee Taylor
    Rachel Rodgers - Website
    Christy Harrison - Website
    Bookshop.org
     
    This Week’s Joy:
    Kelly’s joy this week is an answer to all our Amazon problems - bookshop.org.  Much like Amazon, It’s a website where you can order books to be shipped to your doorstep. 
    The catch? A commission goes into supporting indie bookstores around you!
     
    This Week’s Hustle:
    Kelly isn’t a fan of the traditional business and copywriting formula of Problem - Aggravate - Solution. Instead, she proposes her ‘5 Step Messaging Model’ which initiates a shared vision or value with your customer and helps them make deliberate decisions to purchase your product, instead of being forced to do so from a place of shame.  Kelly is also working on an audit (or quiz!) which helps assess businesses and see if you’re either lining up with the Female Lifestyle Empowerment Brand, or if your coaches and teachers are. Watch her website to be the first to kno

    • 45 min
    Claudia Chan and Lessons in Leadership

    Claudia Chan and Lessons in Leadership

    Who is a leader? What is leadership?
    Can you only lead if you’re an owner, founder or a C-suite executive?
    According to today’s guest, Claudia Chan, absolutely not. 
    And as a leadership and culture change expert, she’s made it her mission to provide the world with a more holistic, inclusive, and purpose-driven definition of leadership. 
    One that doesn’t discriminate against gender, race, economic background, or even your job title. 
    In the cut-throat world of business, entrepreneurs are taught to be ruthless, cold, and enigmatic to be successful. In the white male-dominated view of leadership, there’s no room for spirituality, empathy, or humility. 
    Clearly, in our present day, these definitions just don’t work. Businesses all over the world are learning the importance of inclusive workplaces and empathetic messaging. 
    And leaders simply cannot thrive by embracing outdated ideals and definitions of ‘effective’ leadership, taught by an overwhelmingly male and caucasian demographic through books, TV appearances, and conferences.
    In today’s episode, listen in as Claudia describes how opportunities to lead are all around us, why women need to embrace their intuition in business, and why it’s so important to change the definition of what makes a good leader in our society. 
    Claudia’s message is an important one right now. We NEED new forms of leadership in a world that’s going through metamorphosis. 
    And we hope this episode might steer our listeners to it. 
     
    Here’s a peek at what else you can expect:
    Why 2020 is the year of innovation
    How current definitions of leadership can be rectified
    Why analyzing your past is important to be a good leader
    How being aggressive in internal growth helps
    The people who are most affected by the pandemic
    Why intuition and ‘gut instincts’ aren’t poor business decisions
    How to relabel mistakes
    RESOURCES This is How We Rise - Claudia Chan
    She Globl - Website
    Wayne Dyer Audiobooks
    Claudia - Instagram
    She Summit - Website
     
    This Week’s Joy:
    Like many during this time, Claudia has been finding joy in the small moments she spends with her husband and two kids, tickle monster and all!
    This Week’s Hustle:
    Claudia’s hustle comes from a Wayne Dyer audiobook - don’t sell a product, sell what you love. 
    The true hustle comes from doing what you love so it doesn’t feel like work at all!
     
    This podcast is brought to you by Namastream This podcast is brought to you by the Namastream software platform. Namastream is an easy to use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Namastream was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Namastream.com
    Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. 
    What you focus on grows, so pay attention to your money.
    We use Bench for our bookkeeping. It's simple, elegant, and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet.
    Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like.
    Use this link to save 20% off your Bench Accounting plan for the first six months!

    • 54 min
    Femily and Ethical Allyship

    Femily and Ethical Allyship

    Lately, we’ve been paying a lot more attention to bias around us - gender bias, wealth bias, and of course, racial bias. 
    As white women, we’ve never really had to face the burden of racial bias.
    It’s on us to check our privilege, continue having these important conversations, and educate ourselves on how to dispel bias by being the best allies we can. 
    And do ALL of that in a way that goes beyond posting a black square on social media. 
    Today’s guest, Femily, has made it her mission to help businesses get allyship right. 
    A feminist thought leader, management consultant, and organizational change expert, Femily is familiar with teaching male-led and majority male organizations about gender equality, inclusiveness, and gender allyship. 
    And with her work studying whiteness and white privilege, it felt natural for her to also advise white-led businesses on how to do things right in the current racial climate. 
    In today’s episode, Femily talks about why silence is violence and the danger of thinking you’ve done your part by just posting a black square on social media. 
    She also breaks down how white businesses should make allyship a long-term process ingrained in the core fibre of their operations instead of simply trying to slap ‘anti-racist lipstick on a racist pig.’ 
    The conversation we had with Femily, while empowering and inspiring, was not an easy one to have. 
    But these conversations rarely ever are. 
    While serious discourse around white allyship should’ve happened a long time ago, it’s better late than ever. The onus is on us to continue it. 
    And this episode is the perfect place to start. 
     
    Here’s a peek at what else you can expect:
    Femily’s education and how it’s helped her What changes she’s noticing in protests and activism now How female and male white-led companies greatly differ in their response to #blacklivesmatter The immediate business reaction female (especially WOC) entrepreneurs have to the pandemic How to balance social media and real world activism Femily’s anxieties despite all the positive changes in allyship right now RESOURCES Femily  - Website
    Femily - Instagram
    Future Thought Leaders - Webinar
    This Week’s Joy:
    Like many of us, Femily has been loving the new season of Queer Eye and the commitment of our Fab Five to helping people and making the world the best it can be. 
     
    This Week’s Hustle:
    Femily’s Hustle is a nugget of wisdom courtesy of her ‘Future Thought Leaders’ webinar:
    Get people clapping. 
    Oftentimes, the most nerve wracking part of public speaking is those first two minutes where it’s maddeningly silent and everyone in the audience is just staring at you. So if you can get them to clap and put a smile on their faces in any way, public speaking becomes a lot easier!
    This podcast is brought to you by Namastream This podcast is brought to you by the Namastream software platform. Namastream is an easy to use platform that helps you build and sell your own courses, memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Namastream was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Namastream.com
    Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. 
    What you focus on grows, so pay attention to your money.
    We use Bench for our bookkeeping. It's simple, elegant and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet.
    Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy openi

    • 41 min
    Denise Duffield Thomas and Money Lessons from Rose Farms

    Denise Duffield Thomas and Money Lessons from Rose Farms

    Who would’ve thought rose farms could teach you important lessons about money. 
    But our guest, Denise Duffield Thomas, has us converted. 
    A money mindset mentor and author, Denise is passionate about teaching women about money, helping them charge the right amount for their work, and getting them over that dreaded income plateau. 
    Oh, and she also purchased a rose farm 18 months ago. 
    As one does.
    And those money mindset and purchasing a rose farm have more to do with each other than you’d think.
    Denise first had an urge to purchase a country home in sunny Australia while she was pregnant with her second daughter. 
    She then decided to go to open houses for the fun of it with her husband. 
    And then promptly proceeded to fall in love with the first rose farm she saw. 
    It wasn’t easy making that property hers. 
    The biggest problem wasn’t a mysterious 3-year curse (true story!) or that her brokers and advisors discouraged her from the purchase.
    The biggest problem was herself.  
    She felt like she wasn’t allowed to have a home purely for rest and relaxation. She wasn’t allowed to buy a weekend getaway property when she already had her dream beach house. And she sure wasn’t allowed to have a space in the countryside as a female entrepreneur. 
    And it took a lot to get to a point where she was okay with taking the plunge. 
    This relates to the work Denise does with women where she gets them to stop thinking of money in strict boxes and start asking themselves questions like ‘how much joy am I allowed to have?’ and ‘how does the money I make fit into that.’
    It also relates to Denise’s teachings about women charging what they’re worth and then getting to enjoy the benefits of having that money.  
    In today’s episode, Denise takes us through the lessons the farm taught her in setting goals, balancing them with excess desire, and how you ALWAYS need to jump before you’re ready. 
    Not bad for a simple rose farm!
     
    Here’s a peek at what else you can expect:
    Why Denise operates as a mentor and not as a coach. How Oprah was her biggest inspiration in her mission for helping people Her early business experiments and what she learned from them Her goals for her Money Bootcamp course Her mother’s money mindset and how it still impacts her The importance of paying taxes  Her current business struggles and hardships  Her concept of the ‘chustle’ RESOURCES Denise’s Website
    Denise’s Instagram
    Her rose farm’s Instagram!
    Lucky Bitch - Denise Duffield Thomas 
    Get Rich, Lucky Bitch! - Denise Duffield Thomas
    Chillpreneur - Denise Dufflied Thomas
    Money Bootcamp
     
    This Week’s Joy and Hustle:
    It comes as no surprise that this week’s joy and hustle are both about Denise’s rose farm! 
    She’s been finding joy, and hustling hard, partnering with people and creating micro-businesses in her farm. So far, she’s partnered with florists, beekeepers, cafe owners, and local wedding planners.
    And she doesn’t plan to stop!
    This podcast is brought to you by Namastream This podcast is brought to you by the Namastream software platform. Namastream is an easy to use platform that helps you build and sell your own courses, memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Namastream was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Namastream.com
    Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. 
    What you focus on grows, so pay attention to your money.
    We use Bench for our bookkeeping. It's simple, elegant and saves us so many hours that would

    • 46 min
    Joy Altimare and Corporate Struggles

    Joy Altimare and Corporate Struggles

    ‘Who is she to tell me what to do?’
    ‘Her tone is too abrasive’
    ‘Is she even qualified to say this?’
    Being a woman in corporate is tough. 
    Especially if you’re working to challenge ideas and beliefs as old as the company you’re working for. 
    Meet Joy Altimare, Chief Engagement and Brand Officer at EHE Health, an NYC based healthcare company specializing in preventative employee health. 
    EHE partners with other businesses to help them understand how best to provide their employees with a holistic healthcare experience and make sure they’re the healthiest they can be. 
    That includes helping ALL employees, regardless of gender, age, or color, and catering to their unique needs. In fact, inclusivity and a life-stage approach to health is one of the pillars of EHE’s philosophy. 
    But it wasn’t always that way. 
    When the company was founded by a white male in 1907, it was designed to keep other white males healthy. 
    Yep, you read that right. 
    Needless to say, the organization had to evolve. 
    The men in the company’s old executive team weren’t too keen on the way Joy spoke, or the way she acted, and regularly questioned her expertise in her field. 
    Even earning her title was a constant battle with her CEO. 
    In today’s episode, listen in as Joy breaks down her struggles as a WOC in corporate, the innate conditioning in women to be ‘well-liked’, and why that needs to change. 
    Here’s a peek at what else you can expect:
    Why working from home is hard for her The Life Stage Approach to health Her unconventional journey toward working in healthcare Why men and women need to come together to change the environment in corporates for women Why she chose not to start her own business The most important part of any negotiation Her female role models The importance of mentorship RESOURCES EHE Health - Website
    Tiffany DuFu (Drop The Ball) - Website
    Joy Altimare - Instagram
    Joy Altimare - Linkedin
     
    This Week’s Joy:
    Spending time with her family has helped Joy realize that she’s raising a smart, intuitive, and funny 5-year old! Her greatest joy right now is knowing that her daughter’s generation are already vessels for immense positive change. 
    All gleaned from listening in on her daughter’s Zoom classes when she wasn’t supposed to!
     
    This Week’s Hustle:
    Joy’s hustle is simple. 4 words only: get off your ass. 
    There’s a world of opportunity out there! And though things can seem bleak right now, there’s always something you can do to improve yourself. So get moving!
    This podcast is brought to you by Namastream This podcast is brought to you by the Namastream software platform. Namastream is an easy to use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Namastream was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Namastream.com
    Know Your Numbers In our business, we're big fans of financial literacy and accountability. Knowing your numbers is an essential aspect of building a successful business and inherent responsibility for any entrepreneur. 
    What you focus on grows, so pay attention to your money.
    We use Bench for our bookkeeping. It's simple, elegant, and saves us so many hours that would otherwise be spent neck-deep in receipts on the other side of a spreadsheet.
    Each month our transactions are automatically imported into Bench and we get on-demand financial reports. We even enjoy opening up our profit and loss statement to review each month. When tax time comes around, we are up to date and ready to go. And this is what Financial Empowerment feels like.
    Use this link to save 20% off your Bench Accounting plan for the first six month

    • 43 min

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