134 episodes

The Bright Ideas eCommerce podcast is where proven entrepreneurs share the exact tactics and strategies that are working for them. In each episode you will discover actionable golden nuggets that you can implement in your business today.

The Bright Ideas eCommerce Podcast | Proven Entrepreneur Success Stories Trent Dyrsmid | eCommerce Entrepreneur

    • Business

The Bright Ideas eCommerce podcast is where proven entrepreneurs share the exact tactics and strategies that are working for them. In each episode you will discover actionable golden nuggets that you can implement in your business today.

    BI 301: How to Put Lead Generation on Autopilot with John Whiting

    BI 301: How to Put Lead Generation on Autopilot with John Whiting

    Are you struggling to generate leads for your company? Are you looking for a proven methodology for uncovering exactly what your target audience wants, and the words they use to describe it? Would you like to put lead generation on autopilot so you can focus all your time and energy on closing deals?

    On the show with me today, if John Whiting; a successful entrepreneurs who, for the last 12 years has focused all his energy at becoming an expert in the area of lead generation.

    In John and I's discussion today; we focused on answering four important questions:

    1. Why do most lead generation programs fail to produce the desired results?
    2. What can be done to fix this issue and speak in a way that resonates with your target audience?
    3. How to quickly establish authority in your niche so that your target market wants to work with you?
    4. How to drive traffic to your offer?

    Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that John shares...and then leave a comment or question for him to answer.

    Questions I Asked John:

    [01:38] Who are you and what do you do?
    [03:40] Tell me about your background?
    [06:05] How did you get started in lead generation?
    [07:39] When you started you own agency, how well did it work and what type of results did you get?
    [14:46] Why do you think most lead generation programs fail? 
    [36:39] Give me an overview of how to drive traffic to your offer, even if you don't have an ad budget?

    Resources links can be found at https://brightideas.co/301/

    • 49 min
    BI 300: How to Secure 20-30 Appointments a Week Using Systems and VAs with Ravi Abuvala

    BI 300: How to Secure 20-30 Appointments a Week Using Systems and VAs with Ravi Abuvala

    Do you run a business that requires B2B selling or relationship building? Are you struggling to fill your calendar with appointments with new prospects or suppliers? Would you like to show up to work each day with 3-5 pre-qualified appointments in your calendar so you can focus solely on presenting and closing?

    What I have just described is not a pipe dream. It's real, and if you implement the strategy discussed in the interview, it is completely achievable. 

    On the show with me today is Ravi Abuvala; a B2B lead generation wizard who is well known for the success he's had scaling his own digital agency, as well as helping other digital agency owners to grow their revenue faster than they ever thought possible; all thanks to Ravi's brilliant combination of leveraging systems and virtual assistants to fill their calendars with 20-30 pre-qualified appointments every week.

    Whether you are an Amazon wholesale seller looking for new supplier relationships, a digital agency owner looking for new clients, or virtually any other B2B business owner looking for an effective way to generate a steady stream of qualified appointments for your sales team, this episode is for you.

    Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that David share...and then leave a comment or question for him to answer.

    Questions I Asked Ravi:

    [01:25] Who are you and what do you do?
    [03:24] When did you start the agency?
    [04:03] Did you have a lot of success initially?
    [06:06] What did you realize you were doing wrong?
    [06:27] What was the big aha?
    [07:08] How long did that take?
    [07:37]What kind of results were you able to achieve afterward?
    [09:36] How many VAs did you hire?
    [09:49] Give me an overview of how the Vas were so successful in getting appointments for you? 
    [30:13] When did you decide to start hiring employees?
    [31:18] How are you finding pure commission salespeople?
    [36:00] Did your management style for employees differ much from Va's? 
    [37:05] How do the tasks you assign to employees differ from the ones you give to Vas?
    [38:03] For anyone listening who wants to get started creating systems, what advice do you have?
    [42:55]Do you have a freebie to offer?

    Resources links can be found at https://brightideas.co/300

    • 46 min
    BI 299: How Travis Marziani Makes $10,000 a Month on Youtube

    BI 299: How Travis Marziani Makes $10,000 a Month on Youtube

    Do you ever wonder how people make all that money on Youtube? Would you like to join them and put yourself on the path to financial freedom?

    On the show with me today is Travis Marziani; founder of Performance Nut Butter and Youtuber on the rise.

    To see if this interview is for you,  I recommend that you read the list of questions below to get a quick overview of the questions that I asked Travis during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for success on Youtube.

    Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Travis shares...and then leave a comment or question for him to answer.

    Questions I Asked Travis:
    [01:17] Who are you and what do you do?
    [01:37] When did you get started on Youtube?
    [06:40] Why did you pick Youtube vs other social channels?
    [08:01] How often do you publish?
    [08:37] How do you come up with the ideas and titles for your videos?
    [10:42] Walk me through you video production process?
    [14:13] Do you use a script? 
    [15:47] Tell me about your filming process. 
    [16:19] How are your videos edited?
    [21:26] How important are titles and thumbnails?
    [22:22] Where are you getting the thumbnails?
    [23:24] How many views do you get on average?
    [24:50] Comments? Subscribers?
    [27:34] How do you promote your videos?
    [29:51] Who answers your comments?
    [32:32] What are the key metrics on Youtube that you pay attention to and try to improve?
    [37:17] Are there any other activities that you do on a regular basis to help you succeed on Youtube? 
    [37:55] Have you ever talked to a human at Youtube?

    Resources links can be found at https://brightideas.co/299

    • 57 min
    BI 302: How a VC-Backed SaaS Company is Disrupting and Old (and Boring) Industry with Cody Barbo

    BI 302: How a VC-Backed SaaS Company is Disrupting and Old (and Boring) Industry with Cody Barbo

    Are you running a SaaS business and looking for proven strategies for B2C lead generation? Do you have an idea for a SaaS business and are looking for proven strategies for fundraising? Would you like to better understand how to use Facebook and Google ads?

    On the show with me today are Cody Barbo (CEO) and Katie Fellenz (Head of Marketing) for a VC-backed SaaS company by the name of Trust and Will, and in our conversation, we talked about all sorts of the strategies they have used to grow to 65,000 customers in just a few short years.

    Want to know the details of what we covered? Check out the questions I asked them, and then start listening to this episode today.

    Questions I Asked Cody and Katie:

    [02:15] What does your company sell?
    [03:38] When did you start the company?
    [03:46] How many customers have you signed up so far?
    [03:54] What made you pick the niche you are in, and how did you research it?
    [07:38] Once you decided to proceed with the idea, how did you attract your first 1000 customers?
    [11:01] How did you convince these folks to use your product?
    [13:08] For people that don't pay for your software, are you able to monetize them on the back end?
    [14:50] Let's talk about what is working really well in customer acquisition in the last year. What is working the best?
    [16:36] Tell me about what you are doing on Google.
    [18:19] Tell me about your marketing funnel; what did you think that was going to work but didn't, and now what is working well?
    [20:53] Tell me about your tech stack?
    [22:42] What is the next best channel?
    [27:54] Tell me how you are using Facebook.
    [31:19] Do you have a special offer for my listeners?

    Resources links can be found at https://brightideas.co/302/

    • 33 min
    BI 297: How Two Brothers Re-Invented Volleyball and Generated Millions in Sales

    BI 297: How Two Brothers Re-Invented Volleyball and Generated Millions in Sales

    Are you looking for a new product idea? Do you already have an idea that you'd like to bring to market? Do you love hearing inspirational stories from successful entrepreneurs? 

    On the show with me today is Chris Meade; Co-founder of Crossnet - a company that is revolutionizing the sport of volleyball with their new 4-way volleyball net.

    To see if this interview is for you,  I recommend that you read the list of questions below to get a quick overview of the questions that I asked Chris during our conversation. When you do, I think you'll quickly see that this episode is jam-packed with knowledge-bombs for bringing a new idea to market and rapidly scaling a company.

    Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Chris shares...and then leave a comment or question for him to answer.

    Questions I Asked Chris:
    [01:49] What does your company sell?
    [02:30] What made you pick the niche you are in, and how did you research it? 
    [03:57] Did you do any market testing before going into production?
    [04:55] How is your product sourced/made?
    [06:27] What do your gross margins look like?
    [07:03] Have you been able to improve your gross margin over time? If so, how?
    [08:16] What software do you use for the store?
    [08:22] What are some of your favorite store apps?
    [08:58] What software do you use for email marketing?
    [10:24] Where are you getting all the website traffic from
    [10:44] Does word of mouth contribute to sales?
    [11:15] Tell me about your advertising
    [12:26] How did you get into the school catalogs
    [12:56] How did you manage all the LinkedIn outreach?
    [14:10] How are you automating email outreach
    [14:50] What are some of the areas that your using VAs
    [15:50] What is your YOY growth rate?
    [16:50] How did you make the company grow so fast?
    [17:40] Who is your target customer?
    [18:30] What percentage of your sales are online vs off?
    [19:10] How did you learn that moms were your buyer?
    [19:34] What percentage of sales are coming from cold traffic ads vs retargeting?
    [20:11] What is your CAC?
    [20:52] How did you find the agency you are working with?
    [21:08] Are you in any mastermind groups?
    [22:11] Are you on Amazon? How?
    [23:00] How did you find your amazon seller?
    [25:50] What percentage of your sales are on Amazon?
    [26:57] How big is the team at this point?
    [27:10] What types of things do you use freelancers for?
    [28:15] Tell me about the systems that you are developing?
    [31:15] What are some of your plans for 2020?
    [33:07] How are you raising cash for inventory?
    [36:30] Are you ever going to take investors?

    Resources Links can be found at https://brightideas.co/chris-meade-interview/

    • 42 min
    BI 298: Proven Online Advertising Strategies with Erin Corn (Ex Facebook and Instagram Employee)

    BI 298: Proven Online Advertising Strategies with Erin Corn (Ex Facebook and Instagram Employee)

    Is your company not growing as fast as you'd like? Are you struggling to create profitable ad campaigns on social media? Would you like to tap into the brain of a proven expert?

    On the show with me today is Erin Corn, founder of Shorebird Media. Prior to launching her agency, Erin worked for Facebook, Instagram, and Amazon; the ultimate trifecta for online advertising and commerce.

    Watch the video above, read the transcript, or listen to the audio file below and benefit from the knowledge that Erin shares...and then leave a comment or question for her to answer.

    Questions I Asked Erin:

    [02:11] Who are you and what do you do?
    [03:13] Tell me about an incredible result that your expertise played a role in achieving? (Dudley Stevens - seeing 30-50% ROAS)
    [04:30] What was the first step you took to create this result?
    [07:58] Tell me about the retargeting campaigns you created for them?
    [13:48] Tell me about your use of dynamic ads?
    [14:25] What is an Instagram collection?
    [15:41] Do you use FB Ads Manager?
    [17:31] Tell me about your cold traffic campaigns?
    [17:50] Did you use interest targeting?
    [19:36] How did you build out the personas you tested?
    [21:52] Tell me about exclusions from your campaigns?
    [22:14] How did you uncover the language the their target market uses? (Understand which organic content got the most traction)
    [25:00] Tell me about how you create and manage split tests (test headlines first)
    [26:38] How many ads should be in a ad set?
    [27:45] How long did it take the campaign to break even?
    [33:46] How did you scale up ad spend without breaking the campaigns?
    [38:57] How does a brand find the right agency to work with?
    [41:11] How should a brand expect to compensate an agency?

    Resources links can be found at https://brightideas.co/298

    • 44 min

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